Twitter Adds Automatic Shortening For URLs

Twitter announced a new feature allowing users to tweet easier and safer.  The official Twitter shortener will now automatically shorten URLs right from the Tweet box when using the web version of Twitter.  The feature shortens links to 19 characters, and shows users a preview of the destination link.

When a user’s link will be shortened, a notification will show next to the Tweet button:

Once the Tweet is live, the link will show the preview of the destination for all users:

Users will be notified that their Tweets will be shortened upon entering the first 13 characters of a URL.

This new automatic link shortener will help  fight against malicious activity because the preview feature warns users of the destination URL.  All URLs shortened by Twitter are checked against a list of potentially dangerous sites, so users can be warned when a shortened link is potentially unsafe.

Previously, the only way to use the service was to use the official Tweet button on a site.  The shortening will still only be used as a shortening service for Twitter, it will not be opened up for general URL shortening.  Other supported shortening services will still work with the  new auto-shortening feature.

Currently, this change isn’t live for all accounts, but look for this feature  in your account soon.

Related Topics: Channel: Social | Twitter


About The Author: is the Chief Marketing Officer for Cypress North, a company that specializes in social media and search marketing services and web-based application development. He has been in the Internet marketing industry for 6+ years and specializes in Social Media Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

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  • Jaan Kanellis

    About time I have been calling for years for this feature. So much easier tweaking tweets on the fly.

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