• http://www.rimmkaufman.com George Michie

    Terrific piece, Bryson. One interesting argument I’ve heard from the app contingent has to do with speed: because the app lives on your device it reacts at blazing speed compared to a mobile site which has to pass data back and forth.

    However, I agree that by and large the only folks who are going to find and use your app are your loyal customers. Think of apps as you do email: largely a customer retention/wallet share vehicle; where search and mobile sites are where you’ll meet mostly new customers. Both is a good solution for those with the resources, but it seems like the mobile site is the first priority.

    Great post!

  • http://www.google.com/profiles/Tom.Petryshen Tom Petryshen

    Most concise argument I’ve read to date. Great summary Bryson.

    George, I’d put the speed argument in the same basket as user experience. With the right skills and knowledge it’s possible to design a great mobile app experience that loads quickly without having to rely on an app.

    As OS and devices continue to fragment, the path forward will become a lot clearer for most businesses.