Using SEO to help people find more info on Novel Coronavirus COVID-19
The global pandemic is also a lesson in good keyword research for publishers.
Bryson Meunier is the SEO Director at Vivid Seats, is an SEO veteran with more than 14 years experience both agency and in-house, and is a thought leader in permission marketing as a columnist and a frequent speaker on SEO and mobile marketing.
Data suggests there’s still no corporate or brand bias in Google results
Google results may be occasionally terrible but data is not indicating results are biased or being unfairly manipulated.
Already doing SEO? Add these two things to optimize for voice search
Not sure how to optimize your webpages for voice search? Contributor Bryson Meunier lists 12 'how-to' tactics and suggests two of them are the real workhorses in driving traffic to your site.
Is a 301 or 302 redirect best for SEO?
Confused on which redirect to use? Contributor Bryson Meunier breaks down the differences between 301 and 302 redirects and explains how Google and Bing view each when moving webpages.
What 3,000 voice search queries tell us about the ‘Voice Search Revolution’
Do you think voice search is the next "big thing" digital marketers need to watch for? Contributor Bryson Meunier isn't so sure and feels there are limited marketing opportunities, based on his research.
SEO in 2018: Optimizing for voice search
Columnist Bryson Meunier argues that by understanding the nuances of voice search, marketers can do a better job of helping searchers find exactly what they're looking for when they're asking for it by voice.
Proof that no ranking boost for responsive sites exists in 2017
There are many good reasons to recommend responsive design to a client or to your company, but achieving better search results isn't among them, argues columnist Bryson Meunier.
How to tell whether a site is adaptive or responsive
Sometimes, it can be tricky to determine which mobile configuration a site is using. Thankfully, columnist Bryson Meunier shares several methods for discerning responsive and adaptive sites.
Mobile page speed is important, but not (yet) for SEO
Columnist Bryson Meunier suggests that mobile page speed, while good for conversions and customer retention, might not be doing much for your mobile search rankings.
A simple checklist to prep for the Google mobile-first index
Columnist Bryson Meunier believes that for savvy marketers, the rollout of Google's mobile-first index will represent an opportunity -- not a threat.
SEO without SERPs is here with Google Assistant, Home and Amazon Echo. Here’s how to survive.
Columnist Bryson Meunier discusses how the rise of digital assistants will impact how search engine optimization is performed.
Hermit Crab SEO
You've heard of Barnacle SEO, but what about Hermit Crab SEO? Columnist Bryson Meunier sheds some light on this troubling black hat practice and urges search engines to do something about it.
5 reasons to keep doing mobile SEO even though ads are everywhere
Sure, paid search on mobile has grown. But if you're thinking of cutting your organic search budget for mobile, columnist Bryson Meunier urges you to reconsider and focus on increasing your overall traffic.
How To Trick Google Into Thinking You’re Mobile-Friendly
In an effort to provide a good user experience for mobile searchers, Google has been rewarding "mobile-friendly" sites with increased visibility in search results. However, as columnist Bryson Meunier points out, some sites appear to be engaging in deception...
Mobilegeddon Revisited At SMX Advanced
Columnist Bryson Meunier recaps the lively and informative discussion at SMX Advanced around Google's mobile friendly update.
Mobilegeddon Is Beginning, Not Ending
The Mobile Friendly Update has now "fully rolled out" according to Google, but columnist Bryson Meunier believes this is only the beginning.
The Advanced SEO’s Guide To Mobilegeddon
If you're so far ahead that you've scoffed at other articles about preparing for Google's upcoming mobile algorithm update, columnist Bryson Meunier has tips on taking it to the next level.
How Much Traffic Will You Lose From The Upcoming Google Mobilegeddon?
Google's mobile-friendliness update is coming this April, but should you be rushing to make your site mobile-friendly? Columnist Bryson Meunier explains how to estimate the impact on your site.
Want Links? Be A Jerk!
Columnist Bryson Meunier discusses some of the problems inherent in Google's view of a link as an endorsement for another site.
Beat Google’s Mobile Experience Algo (And Help Mobile Searchers) With These Two Tools
Columnist Bryson Meunier notes that Google will soon consider mobile user experience as a ranking factor. Use these tools to prepare your site!
Google’s Still Lagging On Mobile Search Warnings
No one applauded louder than I did when Google introduced their warning in search results for faulty redirects in June of this year, and then, warnings for Flash earlier this month. It’s definitely a step in the right direction for Google — and for searchers, who have had to endure less than usable mobile search results in Google […]
Quantifying Brand Bias In Search Results With Rand Fishkin Of Moz
Like many, I enjoyed Rand Fishkin‘s keynote, The SEO Revolution Will Not Be Televised, at SMX West this past March. Rand is a dynamic speaker and a smart marketer; and in my estimation, he deserves most of the attention he gets. That being said, I was taken aback by his claim during the presentation that “the long-awaited dominance […]
There’s No SEO Without Mobile SEO
It’s 2014, which means we are officially one year away from the year that Kelsey Group predicted mobile search will eclipse desktop search. Are you making your mobile resolutions to ensure you’re ready for when that time comes? I’d like to start the new year with a short reflection of how far mobile SEO as […]
Matt Cutts: Wrong About Responsive Web Design
In the SEO world, many view Matt Cutts’ word as gospel, and indeed, he is usually spot on with his recommendations and advice. However, Cutts recently released a video in which he explains to viewers that responsive Web design is does not have a negative impact on SEO — and I couldn’t disagree more. Ever since Google […]
Google’s Starting To Enforce Smartphone Penalties: The Evidence
In June, Google announced it would be adjusting search rankings appearing on smartphones based on how well the site in question handled the mobile user experience. The company didn’t say exactly when these changes would be rolling out, but only said it planned “to roll out several ranking changes in the near future that address sites that […]
Top 5 Mobile SEO Tips For M-commerce & Retail
Clearly I’ve broken my own resolution when it comes to not talking about responsive Web design, as I’ve done so for the past two months. This month, I’m taking a break so I can focus on resolution #1: giving more tactical advice on how to do mobile SEO well. Today’s column will focus on mobile SEO tips for […]
How Common Are SEO Problems With Responsive Web Design?
It seems people have strong feelings for or against responsive Web design. My thanks to those with open minds who responded to last month’s column on SEO problems with responsive Web design with either praise or reasonable criticism. While I answered the most common criticisms already, one recent comment from Google’s John Mueller stood out to me. […]
When Responsive Web Design Is Bad For SEO
In my January column I resolved not to discuss the responsive Web design issue anymore, as the One URL versus multiple URL issue is moot now that Google has announced a way to consolidate link equity for equivalent mobile URLs. Unfortunately, the rest of the SEO community isn’t following suit, as responsive Web design still […]
How To Do Keyword Research For Mobile SEO
As promised last month, I’ll be sharing more information about how to do mobile SEO specifically and less about why to do mobile SEO. This month, I’m going to go through how to do mobile keyword research. First, though, a brief explanation of why to do mobile keyword research. Mobile Keyword Research Then & Now […]
My 3 Mobile SEO Resolutions For 2013
It seems everyone has resolutions for the New Year, and mobile SEOs should be no exception. Last year, I focused my first column of the year on predicting trends for the New Year, rather than making resolutions on mobile search. And while those minor predictions have stood up pretty well, this year I want to […]
Mobile SEO Is Not A Myth: 8 Popular Claims Refuted
Last year at this time, I refuted 7 myths in mobile SEO, saying mobile SEO isn’t a myth, but there are myths in mobile SEO. As we near the end of 2012, there are still too many SEOs who put mobile SEO in the same category as Santa Claus and his elves: good story but […]
Does Mobile Search Matter In A Multiscreen World?
This is my 25th mobile search column and my 30th post for Search Engine Land in almost four years. Mobile search has evolved quite a bit since I started writing this column in 2009, and even more since the iPhone turned everything on its head in 2007. In my first column, I argued that the […]
The Most Popular App Store Keywords From Chomp & Google Play
SEOs focusing on Web search may have had a Panda update and an EMD update at the beginning of October, but SEOs focusing on mobile and app search have had their own share of turmoil in the last few months. In February, there was a major spam crackdown by Apple which resulted in many developers […]
What You Need To Know About Smartphone Icons In Google Mobile Search
Last month, I talked about the 16 differences between smartphone search results and desktop search results, which may have been a surprise to those of you who always assumed they were the same. Today, I’m going to go into detail on number fourteen on that list: Smartphone Icons in Google Smartphone Search. What do they […]
16 Differences Between Google Mobile & Desktop Search Results In 2012
Google continues to differentiate mobile results from desktop search results, having recently announced interactive answers for tablet and mobile and a test for smartphone icons in smartphone search results. Did you even know that Google mobile search results (whether tablet, feature phone or smartphone) can be different from desktop results? In May of last year, […]
Yes, Feature Phones DO Still Matter In Mobile SEO
Google recently released an addendum to their guidelines for optimizing for smartphones that gives more detail around how to optimize for feature phones as well. I know some of you are thinking, “Feature phones? What is this, 2005? Let me pull out my Razr and look for ringtones on WAP sites. Why on Earth would […]
Does Google’s Mobile SEO Preference Change Mobile SEO Best Practices?
Google did not just tell all of you to make your sites responsive. Actually they did, but that’s not all they said. At SMX Advanced, Pierre Far of Google announced something else as well. Responsive Web design is Google’s preferred option he said, but only if it’s best for a site’s users. You may think […]
Why Restaurants & Other Local Businesses Need Mobile (Not Responsive) Sites
In his Smashing Magazine response to Jakob Nielsen’s directive to build separate desktop and mobile sites, Bruce Lawson used the line “you never know better than your users what content they want” to argue that we shouldn’t be building separate mobile websites. I would agree with him that you never know better than your users […]
7 Real Mobile Duplicate Content SEO Issues
Ask someone who’s new to mobile SEO about it and they’re almost sure to tell you that mobile sites are duplicate content. The fear is that having the same content on two URLs will do the same thing it does in traditional SEO and split link equity and social shares, making it more difficult for […]
For Mobile SEO Ask “What Do Mobile Searchers Need?”
I have to say, given that this is a competitive industry, and that while we’re sharing best practices on optimization we’re also competing with each other in search results, it doesn’t make me feel that bad to see the rest of the industry seems to embrace a one URL strategy, in spite of my argument […]