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Sure, paid search on mobile has grown. But if you're thinking of cutting your organic search budget for mobile, columnist Bryson Meunier urges you to reconsider and focus on increasing your overall traffic.
No one applauded louder than I did when Google introduced their warning in search results for faulty redirects in June of this year, and then, warnings for Flash earlier this month. It’s definitely a step in the right direction for Google — and for searchers, who have had to endure less than usable mobile search results in Google […]
In June, Google announced it would be adjusting search rankings appearing on smartphones based on how well the site in question handled the mobile user experience. The company didn’t say exactly when these changes would be rolling out, but only said it planned “to roll out several ranking changes in the near future that address sites that […]
I have to say, given that this is a competitive industry, and that while we’re sharing best practices on optimization we’re also competing with each other in search results, it doesn’t make me feel that bad to see the rest of the industry seems to embrace a one URL strategy, in spite of my argument […]
Not too long ago, the article Mobile SEO is a Myth got a lot of people fired up about the foolish notion that mobile SEO is a construct developed by salesmen to sell more SEO services. I responded in the comments to the author’s points, and have addressed this point in multiple articles over the years, so […]
Last week, I was on a panel at a CTIA pre-conference show in Orlando, and a question that was asked during several sessions at the conference was “what should we invest in: a mobile site or a mobile app?” I heard this same question in a panel I was on at Digiday Mobile in September […]
Usablenet is one of the most popular mobile web platforms available, because they provide a turnkey solution for businesses that are looking to take advantage of mobile web traffic. According to their web site, they have built mobile solutions for over 300 companies, many of which are Fortune 100 companies like Dell, Delta Air, Walgreens […]