Using SEO to help people find more info on Novel Coronavirus COVID-19
The global pandemic is also a lesson in good keyword research for publishers.
Bryson Meunier is the SEO Director at Vivid Seats, is an SEO veteran with more than 14 years experience both agency and in-house, and is a thought leader in permission marketing as a columnist and a frequent speaker on SEO and mobile marketing.
The global pandemic is also a lesson in good keyword research for publishers.
Bryson Meunier | Mar 20, 2020 at 8:10 am ETGoogle results may be occasionally terrible but data is not indicating results are biased or being unfairly manipulated.
Bryson Meunier | Mar 13, 2020 at 8:00 am ETNot sure how to optimize your webpages for voice search? Contributor Bryson Meunier lists 12 'how-to' tactics and suggests two of them are the real workhorses in driving traffic to your site.
Bryson Meunier | Apr 6, 2018 at 3:42 pm ETConfused on which redirect to use? Contributor Bryson Meunier breaks down the differences between 301 and 302 redirects and explains how Google and Bing view each when moving webpages.
Bryson Meunier | Mar 9, 2018 at 10:37 am ETDo you think voice search is the next "big thing" digital marketers need to watch for? Contributor Bryson Meunier isn't so sure and feels there are limited marketing opportunities, based on his research.
Bryson Meunier | Feb 8, 2018 at 10:13 am ETColumnist Bryson Meunier argues that by understanding the nuances of voice search, marketers can do a better job of helping searchers find exactly what they're looking for when they're asking for it by voice.
Bryson Meunier | Dec 14, 2017 at 10:51 am ETThere are many good reasons to recommend responsive design to a client or to your company, but achieving better search results isn't among them, argues columnist Bryson Meunier.
Bryson Meunier | Aug 24, 2017 at 10:05 am ETSometimes, it can be tricky to determine which mobile configuration a site is using. Thankfully, columnist Bryson Meunier shares several methods for discerning responsive and adaptive sites.
Bryson Meunier | Jul 27, 2017 at 12:55 pm ETColumnist Bryson Meunier suggests that mobile page speed, while good for conversions and customer retention, might not be doing much for your mobile search rankings.
Bryson Meunier | Mar 9, 2017 at 9:48 am ETColumnist Bryson Meunier believes that for savvy marketers, the rollout of Google's mobile-first index will represent an opportunity -- not a threat.
Bryson Meunier | Jan 12, 2017 at 10:15 am ETColumnist Bryson Meunier discusses how the rise of digital assistants will impact how search engine optimization is performed.
Bryson Meunier | Nov 28, 2016 at 12:24 pm ETYou've heard of Barnacle SEO, but what about Hermit Crab SEO? Columnist Bryson Meunier sheds some light on this troubling black hat practice and urges search engines to do something about it.
Bryson Meunier | Oct 17, 2016 at 11:00 am ETSure, paid search on mobile has grown. But if you're thinking of cutting your organic search budget for mobile, columnist Bryson Meunier urges you to reconsider and focus on increasing your overall traffic.
Bryson Meunier | May 6, 2016 at 11:23 am ETIn an effort to provide a good user experience for mobile searchers, Google has been rewarding "mobile-friendly" sites with increased visibility in search results. However, as columnist Bryson Meunier points out, some sites appear to be engaging in deception...
Bryson Meunier | Sep 24, 2015 at 11:00 am ETColumnist Bryson Meunier recaps the lively and informative discussion at SMX Advanced around Google's mobile friendly update.
Bryson Meunier | Jun 4, 2015 at 4:13 pm ETThe Mobile Friendly Update has now "fully rolled out" according to Google, but columnist Bryson Meunier believes this is only the beginning.
Bryson Meunier | May 7, 2015 at 1:57 pm ETIf you're so far ahead that you've scoffed at other articles about preparing for Google's upcoming mobile algorithm update, columnist Bryson Meunier has tips on taking it to the next level.
Bryson Meunier | Apr 10, 2015 at 9:46 am ETGoogle's mobile-friendliness update is coming this April, but should you be rushing to make your site mobile-friendly? Columnist Bryson Meunier explains how to estimate the impact on your site.
Bryson Meunier | Mar 12, 2015 at 9:15 am ETColumnist Bryson Meunier discusses some of the problems inherent in Google's view of a link as an endorsement for another site.
Bryson Meunier | Nov 20, 2014 at 10:20 am ETColumnist Bryson Meunier notes that Google will soon consider mobile user experience as a ranking factor. Use these tools to prepare your site!
Bryson Meunier | Oct 23, 2014 at 12:10 pm ETNo one applauded louder than I did when Google introduced their warning in search results for faulty redirects in June of this year, and then, warnings for Flash earlier this month. It’s definitely a step in the right direction for Google — and for searchers, who have had to endure less than usable mobile search results in Google […]
Bryson Meunier | Jul 31, 2014 at 12:40 pm ETLike many, I enjoyed Rand Fishkin‘s keynote, The SEO Revolution Will Not Be Televised, at SMX West this past March. Rand is a dynamic speaker and a smart marketer; and in my estimation, he deserves most of the attention he gets. That being said, I was taken aback by his claim during the presentation that “the long-awaited dominance […]
Bryson Meunier | May 9, 2014 at 9:15 am ETIt’s 2014, which means we are officially one year away from the year that Kelsey Group predicted mobile search will eclipse desktop search. Are you making your mobile resolutions to ensure you’re ready for when that time comes? I’d like to start the new year with a short reflection of how far mobile SEO as […]
Bryson Meunier | Jan 16, 2014 at 10:01 am ETIn the SEO world, many view Matt Cutts’ word as gospel, and indeed, he is usually spot on with his recommendations and advice. However, Cutts recently released a video in which he explains to viewers that responsive Web design is does not have a negative impact on SEO — and I couldn’t disagree more. Ever since Google […]
Bryson Meunier | Nov 21, 2013 at 9:16 am ETIn June, Google announced it would be adjusting search rankings appearing on smartphones based on how well the site in question handled the mobile user experience. The company didn’t say exactly when these changes would be rolling out, but only said it planned “to roll out several ranking changes in the near future that address sites that […]
Bryson Meunier | Oct 24, 2013 at 9:00 am ETClearly I’ve broken my own resolution when it comes to not talking about responsive Web design, as I’ve done so for the past two months. This month, I’m taking a break so I can focus on resolution #1: giving more tactical advice on how to do mobile SEO well. Today’s column will focus on mobile SEO tips for […]
Bryson Meunier | Apr 29, 2013 at 10:20 am ETIt seems people have strong feelings for or against responsive Web design. My thanks to those with open minds who responded to last month’s column on SEO problems with responsive Web design with either praise or reasonable criticism. While I answered the most common criticisms already, one recent comment from Google’s John Mueller stood out to me. […]
Bryson Meunier | Apr 1, 2013 at 2:14 pm ETIn my January column I resolved not to discuss the responsive Web design issue anymore, as the One URL versus multiple URL issue is moot now that Google has announced a way to consolidate link equity for equivalent mobile URLs. Unfortunately, the rest of the SEO community isn’t following suit, as responsive Web design still […]
Bryson Meunier | Mar 4, 2013 at 10:46 am ETAs promised last month, I’ll be sharing more information about how to do mobile SEO specifically and less about why to do mobile SEO. This month, I’m going to go through how to do mobile keyword research. First, though, a brief explanation of why to do mobile keyword research. Mobile Keyword Research Then & Now […]
Bryson Meunier | Feb 4, 2013 at 11:45 am ETIt seems everyone has resolutions for the New Year, and mobile SEOs should be no exception. Last year, I focused my first column of the year on predicting trends for the New Year, rather than making resolutions on mobile search. And while those minor predictions have stood up pretty well, this year I want to […]
Bryson Meunier | Jan 7, 2013 at 11:47 am ETLast year at this time, I refuted 7 myths in mobile SEO, saying mobile SEO isn’t a myth, but there are myths in mobile SEO. As we near the end of 2012, there are still too many SEOs who put mobile SEO in the same category as Santa Claus and his elves: good story but […]
Bryson Meunier | Dec 10, 2012 at 1:38 pm ETThis is my 25th mobile search column and my 30th post for Search Engine Land in almost four years. Mobile search has evolved quite a bit since I started writing this column in 2009, and even more since the iPhone turned everything on its head in 2007. In my first column, I argued that the […]
Bryson Meunier | Nov 12, 2012 at 9:14 am ETSEOs focusing on Web search may have had a Panda update and an EMD update at the beginning of October, but SEOs focusing on mobile and app search have had their own share of turmoil in the last few months. In February, there was a major spam crackdown by Apple which resulted in many developers […]
Bryson Meunier | Oct 15, 2012 at 12:03 pm ETLast month, I talked about the 16 differences between smartphone search results and desktop search results, which may have been a surprise to those of you who always assumed they were the same. Today, I’m going to go into detail on number fourteen on that list: Smartphone Icons in Google Smartphone Search. What do they […]
Bryson Meunier | Sep 17, 2012 at 1:10 pm ETGoogle continues to differentiate mobile results from desktop search results, having recently announced interactive answers for tablet and mobile and a test for smartphone icons in smartphone search results. Did you even know that Google mobile search results (whether tablet, feature phone or smartphone) can be different from desktop results? In May of last year, […]
Bryson Meunier | Aug 20, 2012 at 1:18 pm ETGoogle recently released an addendum to their guidelines for optimizing for smartphones that gives more detail around how to optimize for feature phones as well. I know some of you are thinking, “Feature phones? What is this, 2005? Let me pull out my Razr and look for ringtones on WAP sites. Why on Earth would […]
Bryson Meunier | Jul 23, 2012 at 9:26 am ETGoogle did not just tell all of you to make your sites responsive. Actually they did, but that’s not all they said. At SMX Advanced, Pierre Far of Google announced something else as well. Responsive Web design is Google’s preferred option he said, but only if it’s best for a site’s users. You may think […]
Bryson Meunier | Jun 25, 2012 at 12:08 pm ETIn his Smashing Magazine response to Jakob Nielsen’s directive to build separate desktop and mobile sites, Bruce Lawson used the line “you never know better than your users what content they want” to argue that we shouldn’t be building separate mobile websites. I would agree with him that you never know better than your users […]
Bryson Meunier | May 29, 2012 at 12:37 pm ETAsk someone who’s new to mobile SEO about it and they’re almost sure to tell you that mobile sites are duplicate content. The fear is that having the same content on two URLs will do the same thing it does in traditional SEO and split link equity and social shares, making it more difficult for […]
Bryson Meunier | Apr 30, 2012 at 12:14 pm ETI have to say, given that this is a competitive industry, and that while we’re sharing best practices on optimization we’re also competing with each other in search results, it doesn’t make me feel that bad to see the rest of the industry seems to embrace a one URL strategy, in spite of my argument […]
Bryson Meunier | Apr 2, 2012 at 12:18 pm ET