• http://tampabaysearch.blogspot.com hjcopeland

    Hi Kim,

    Interesting post. I recently wrote a short post about the importance of making an emotional connection with your readers and website visitors (http://tampabaysearch.blogspot.com/2010/07/make-them-cry-make-them-buy.html), but I hadn’t given much thought to the negative emotional reactions to a complete website upgrade. Thanks for making me think!

  • Dana S

    I will start my comment with a few clichés:
    “change is scary” ” you can’t please all the people all the time” “not all changes are bad”
    yes, some people may not like changes you do to your site, but a site that doesn’t change ever- becomes boring and out dated.
    Every business online or offline needs a fresh paint once in a while.
    In short- I think that change is good- if its done right.

  • stephenwebb

    There are a lot of key points covered in this article, and clearly websites are updated for a number of reasons, one of which is to keep the site appearing fresh and looked after. The process of removing functions from a site is something I’ve not covered before, but I can see there are key reasons for this, such as a feature not being popular.

    As with a lot of things in life, people simply don’t like change. No matter if a site is completely re-designed for the better, there will still be those who wish to hold on to the original design. Sites such as Facebook illustrate this well, so it is always worth bearing in mind that not everyone will be happy.