The Value Of Testing Website Usability & Search Engine Performance
For one day during the holiday shopping period in December, customers could not use a well-known retail giant’s website. Heads rolled. Jobs were on...
Kim Krause Berg is the SEO/Usability Consultant for Cre8pc. Her work combines website and software application usability testing with a working knowledge of search engine optimization.
For one day during the holiday shopping period in December, customers could not use a well-known retail giant’s website. Heads rolled. Jobs were on...
We’ve just experienced another season of roundups in the sports, music and movie industries and throughout it all, I noted interesting things about...
The opinions on what makes a form or Web application user friendly may vary but most everyone dislikes Captcha fields. Some Captcha’s are so...
No matter where in the world you live, it’s likely you have rituals that you participate in at various times of the year. Website owners have a New...
Most articles in this column focus on the how’s and why’s of usability, persuasive design and search engine marketing. We sound like a broken...
Whenever the phrase, “usability and SEO”, enter a conversation, there’s a very good chance it goes in one ear and out the other....
Search engine marketers spend a large portion of their marketing strategies on keyword research. One method is to seek words and phrases that are...
Whenever I’m asked what usability is, I get tongue tied. “It’s about humans and computers,” I may say, but they’ll picture robots...
The leading cause for website or software application failure is not having a requirements document prepared and shared with everyone attached to the...
If you ever need a topic to discuss at a social gathering, just ask everyone, “What do you find the most frustrating about using...
It wasn’t long ago that knowledge about our world came from newspapers, magazines, radio, TV, and of course, person to person gossip, storytelling...
For years there were two camps – website usability and search engine optimization. Rarely did they acknowledge each other, let alone work as a...
Over the last 10 days, the world of Internet search has swarmed around any source for news on Google’s “Farmer” algorithm change that...
The most difficult group entity we design for, engage with and market to is commonly referred to as “users”. Some of you know members of...
If you were to ask a search engine marketer what their main goal is for their type of work, they may tell you, “We want our clients’ web site...
There has been a dramatic increase this year in exploring the close relationship between website usability, web page search engine optimization and...
You’ve heard it said a hundred times. Search engine marketing leads to a dead end if the web site isn’t designed to deliver what it promises....
A new tactic to get web site traffic I’ve seen lately is to make a drastic change that will create a buzz. Whether a web site undergoes a...
Twice this year I got the call too late. Two online businesses were in their final death throes. Their owners begged me for emergency help with...
One of the most confusing skills to teach someone who practices organic search engine optimization is called “information architecture”...