The Value Of Testing Website Usability & Search Engine Performance
For one day during the holiday shopping period in December, customers could not use a well-known retail giant’s website. Heads rolled. Jobs were on...
Mar 30, 2012 at 12:36 pm ET
Kim Krause Berg
Kim Krause Berg is the SEO/Usability Consultant for Cre8pc. Her work combines website and software application usability testing with a working knowledge of search engine optimization.
The Ultimate Secret For Successful Marketing & Web Design
We’ve just experienced another season of roundups in the sports, music and movie industries and throughout it all, I noted interesting things about...
Recent Findings On Captcha & The User Experience
The opinions on what makes a form or Web application user friendly may vary but most everyone dislikes Captcha fields. Some Captcha’s are so...
10 Search & Website Usability New Year Resolutions for 2012
No matter where in the world you live, it’s likely you have rituals that you participate in at various times of the year. Website owners have a New...
Why User Experience Design Needs Search Engine Marketing
Most articles in this column focus on the how’s and why’s of usability, persuasive design and search engine marketing. We sound like a broken...
Why Blending Usability & SEO Really Matters
Whenever the phrase, “usability and SEO”, enter a conversation, there’s a very good chance it goes in one ear and out the other....
Keys To Understanding Search Marketing & User Intent
Search engine marketers spend a large portion of their marketing strategies on keyword research. One method is to seek words and phrases that are...
Does This Website Usability Fairy Tale Have A Happy Ending?
Whenever I’m asked what usability is, I get tongue tied. “It’s about humans and computers,” I may say, but they’ll picture robots...
6 Commonly Ignored Website Requirements & 10 Tips To Remember
The leading cause for website or software application failure is not having a requirements document prepared and shared with everyone attached to the...
5 Website Tips To Decrease User Frustration
If you ever need a topic to discuss at a social gathering, just ask everyone, “What do you find the most frustrating about using...
Using Social Awareness Streams To Learn What People Care About
It wasn’t long ago that knowledge about our world came from newspapers, magazines, radio, TV, and of course, person to person gossip, storytelling...
Usability & Internet Search Marketing: A More Unified Approach
For years there were two camps – website usability and search engine optimization. Rarely did they acknowledge each other, let alone work as a...
Google’s Farmer Update Plants User Behavior Seeds
Over the last 10 days, the world of Internet search has swarmed around any source for news on Google’s “Farmer” algorithm change that...
User Considerations For Web Design And Online Marketing
The most difficult group entity we design for, engage with and market to is commonly referred to as “users”. Some of you know members of...
How Human Factors May Affect Information Indexing And Retrieval
If you were to ask a search engine marketer what their main goal is for their type of work, they may tell you, “We want our clients’ web site...
How To Avoid Clunky Web Design With Holistic SEO & Usability
There has been a dramatic increase this year in exploring the close relationship between website usability, web page search engine optimization and...
Web Site Usability For Improving Online Forms
You’ve heard it said a hundred times. Search engine marketing leads to a dead end if the web site isn’t designed to deliver what it promises....
Why We React Strongly When Web Sites Change
A new tactic to get web site traffic I’ve seen lately is to make a drastic change that will create a buzz. Whether a web site undergoes a...
How To Rescue Poorly Converting Web Sites
Twice this year I got the call too late. Two online businesses were in their final death throes. Their owners begged me for emergency help with...
Site Navigation & Information Architecture Fundamentals For SEOs
One of the most confusing skills to teach someone who practices organic search engine optimization is called “information architecture”...