Kim Krause Berg

Kim Krause Berg is the SEO/Usability Consultant for Cre8pc. Her work combines website and software application usability testing with a working knowledge of search engine optimization.

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Web Site Usability For Improving Online Forms

You’ve heard it said a hundred times. Search engine marketing leads to a dead end if the web site isn’t designed to deliver what it promises....

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Why We React Strongly When Web Sites Change

A new tactic to get web site traffic I’ve seen lately is to make a drastic change that will create a buzz. Whether a web site undergoes a...

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How To Rescue Poorly Converting Web Sites

Twice this year I got the call too late. Two online businesses were in their final death throes. Their owners begged me for emergency help with...