Kim Krause Berg

Kim Krause Berg is the SEO/Usability Consultant for Cre8pc. Her work combines website and software application usability testing with a working knowledge of search engine optimization.


The Value Of Testing Website Usability & Search Engine Performance

For one day during the holiday shopping period in December, customers could not use a well-known retail giant’s website. Heads rolled. Jobs were on the line. Searchers were puzzled. How is it possible, you may wonder, that a website representing a popular brand could experience a day of lost sales during the busiest shopping time […]

Content Marketing

The Ultimate Secret For Successful Marketing & Web Design

We’ve just experienced another season of roundups in the sports, music and movie industries and throughout it all, I noted interesting things about marketing and human behavior. Super Bowl It began with the TV commercials during the Super Bowl. Usually my favorite part of this final game of champions is watching the new commercials that […]

Content Marketing

Recent Findings On Captcha & The User Experience

The opinions on what makes a form or Web application user friendly may vary but most everyone dislikes Captcha fields. Some Captcha’s are so difficult to decipher they actually increase form and page abandonment. Along with the freedom the Internet provides humans, it is unfortunately humans who also created barriers to our free flow of […]

Content Marketing

Why User Experience Design Needs Search Engine Marketing

Most articles in this column focus on the how’s and why’s of usability, persuasive design and search engine marketing. We sound like a broken record. SEO needs UX. What about the other way around? There’s just as many misconceptions in the usability and user experience design industry towards search marketing and organic SEO. One of […]

Content Marketing

Why Blending Usability & SEO Really Matters

Whenever the phrase, “usability and SEO”, enter a conversation, there’s a very good chance it goes in one ear and out the other. Corporate management interprets it as “We need more money”, and middle management fixes their poker face until they’re free to run to Google to look up the term. Though there is improvement, […]

Content Marketing

Keys To Understanding Search Marketing & User Intent

Search engine marketers spend a large portion of their marketing strategies on keyword research. One method is to seek words and phrases that are most likely to be used by searchers to find a particular website. What may be ignored or overlooked is understanding the user intent behind these searches. It’s one effort to provide […]

Amazon Alexa

Does This Website Usability Fairy Tale Have A Happy Ending?

Whenever I’m asked what usability is, I get tongue tied. “It’s about humans and computers,” I may say, but they’ll picture robots and talking cars. “I help make web sites that work,” is closer, but vague because technically, if it’s on the Internet, it’s working. Then I’ll hear myself try to make it clearer by […]

Amazon Alexa

6 Commonly Ignored Website Requirements & 10 Tips To Remember

The leading cause for website or software application failure is not having a requirements document prepared and shared with everyone attached to the project. Typically, business and functional specifications, along with possible web design guidelines are gathered. What do most requirements documents miss? The purpose of a formal requirements document is to be sure that […]

Content Marketing

5 Website Tips To Decrease User Frustration

If you ever need a topic to discuss at a social gathering, just ask everyone, “What do you find the most frustrating about using websites?” There are so many common complaints and issues raised by everyday Internet users and yet so many websites are still driving us crazy. Websites contain oversights. It happens to even […]


Using Social Awareness Streams To Learn What People Care About

It wasn’t long ago that knowledge about our world came from newspapers, magazines, radio, TV, and of course, person to person gossip, storytelling and family gatherings. The Internet changed all that. Today, a person wanting to know the latest buzz studies social awareness streams (SAS). In the Just Behave column, we’ve discussed information architecture as […]

Content Marketing

Google’s Farmer Update Plants User Behavior Seeds

Over the last 10 days, the world of Internet search has swarmed around any source for news on Google’s “Farmer” algorithm change that affected nearly 12% of USA search results. Any company generating its revenue by producing low quality content rushed to wrestle up new rank and ad revenue data and discuss the damage. As […]


User Considerations For Web Design And Online Marketing

The most difficult group entity we design for, engage with and market to is commonly referred to as “users”. Some of you know members of this group as people. A few use the term without thinking it through. The term “users” has an official formal name in some industries, which to be honest, only serves […]

Content Marketing

Web Site Usability For Improving Online Forms

You’ve heard it said a hundred times. Search engine marketing leads to a dead end if the web site isn’t designed to deliver what it promises. Many an anchor text, meta description and advertisement text have sent users into a house of horror because the landing page is a complete disconnect from what was marketed. […]


Why We React Strongly When Web Sites Change

A new tactic to get web site traffic I’ve seen lately is to make a drastic change that will create a buzz. Whether a web site undergoes a complete redesign or removes a previous function, we know that no matter what the change is, some people are going to hate it. Several of them will […]

Amazon Alexa

How To Rescue Poorly Converting Web Sites

Twice this year I got the call too late. Two online businesses were in their final death throes. Their owners begged me for emergency help with sinking conversion rates. Both believed that I could find what was “broken,” repair it with some magic usability tape, traffic would flow again and sales would return. Though I […]


Site Navigation & Information Architecture Fundamentals For SEOs

One of the most confusing skills to teach someone who practices organic search engine optimization is called “information architecture” (aka “IA”). I’ve given several talks on the topic in an effort to chip away at some popular misconceptions. Each time the audience has people who refer to themselves as an SEO, IA or usability professional. […]