Wolfram Alpha To Challenge Google?

Better Search Doesn’t Mean Beating Google from Saul Hansell at the New York Times does an excellent job breaking down the latest Google threat, or lack there of. A secret search engine named Wolfram Alpha is being designed now by Stephen Wolfram, a British mathematician.

Wolfram Alpha differs from Google in that it hopes to be an answer search engine, kind of like Ask.com’s goal. But the “Google killer” is not only within the technology, said Hansell. It is also in Google’s “success with users and advertisers” that made Google what it is today. Plus, as Hansell explains, Nova Spivack’s piece doesn’t take into account that Google’s old algorithm has come a long way. Any of you SEOs out there know all too well, that ranking well in Google in 2001 is a lot different then ranking well in 2009. Yes, Google has improved, adapted and grown. So looking at Google’s old algorithm, the old PageRank patent, and saying that your engine is better based on that paper, is like comparing apples to oranges.

Danny Sullivan briefly twittered his thoughts on this news, “but 1st 3 “factual” questions in techcrunch article? http://is.gd/mpDI google answered them just fine.” Meaning, Google did an excellent job on the same queries that was fed to TechCrunch’s piece on them.

But that being said, we won’t be able to make a true determination until Wolfram Alpha launches. The launch date is expected to be sometime in May.

Further articles and discussion on this topic can be found at Techmeme.

Related Topics: Channel: Consumer | Search Engines: Answer Search Engines | Wolfram Alpha

Sponsored


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



SearchCap:

Get all the top search stories emailed daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

 


 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide