Yahoo Clues, App Search & Other Products To Shut Down April 1

yahoo logo signMarissa Mayer is tightening Yahoo’s belt.

Since taking over as Yahoo’s CEO, she’s spoken repeatedly on the need to zero in on being part of its users’ “daily habits.”

Today, the company announced the shut down of seven products that don’t fit that “daily habit” mantra. Included in the group are a couple search-related products, including one under-the-radar keyword research tool that we (and others) have written about fondly in the past.

Yahoo Clues will be shut down on April 1st. It was poorly named and was primarily positioned as a search trends product, but for SEOs it was an interesting keyword research tool. Clues launched in late 2010 and was expanded about nine months later.

It provided a snapshot of keyword searches over time, plus great demographic information about keyword preferences between male and female, different age groups and by location.


I don’t know how widely used it was by search marketers, but in my experience, every time it was mentioned in conversation or blog posts, people had good things to say about Yahoo Clues.

Yahoo App Search is also shutting down on April 1st. This was a fairly standard search product with apps sorted by category and various filters available to searchers. Search results sent users to the appropriate app store if they wanted to buy/download something they found. It launched in 2011.


Also on Yahoo’s chopping block:

  • Yahoo app for Blackberry. This will no longer be available for download as of April 1st, but the existing will continue to work — unsupported — after that date.
  • Yahoo Avatars. This won’t be supported after April 1st.
  • Yahoo Sports IQ. This is shutting down on April 1st.
  • Yahoo Message Boards. Also shutting down on April 1st, but the message boards that within individual Yahoo sites (like Finance and Fantasy Sports) will remain active.
  • Yahoo Updates API. This won’t be supported after April 16th.

Related Topics: Channel: Mobile | Yahoo: Business Issues | Yahoo: General | Yahoo: Mobile & Go


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • David

    I’ve never used Yahoo Clues (to be honest, I really don’t use Yahoo at all) but it looks to be a useful research app, providing some detail that other tools don’t.

    I wonder how much the company saves by shutting down these kinds of services? Would something like Yahoo Clues use a lot of people or server resources to keep it going?

    It will be interesting to see what Yahoo looks like this time next year.

  • cheryl511

    Alexandra. true that Julia`s c0mment is impossible, last monday I bought a great Fiat Multipla since I been making $6920 this past month and just a little over $10 thousand lass-month. it’s by-far the coolest job I have ever done. I started this four months/ago and right away was bringing in more than $70, per-hr. I work through this link, jump15.comCHECK IT OUT

  • Astro Gremlin

    Can’t work at home, now no Clues . . . too many changes too quickly? And why are men 45 to 54 so into plumbers? Above 75 give up completely on clothing appearance? So many questions but Yahoo questions scares.

  • deborah638

    Katherine. I agree that Jesus`s st0rry is really great… on saturday I got themselves a GMC since getting a check for $7606 this past four weeks and just over $10k this past munth. it’s by-far the nicest-work Ive had. I began this five months/ago and straight away startad bringin home at least $73, per-hr. I follow the details here, jump15.comCHECK IT OUT

  • Lakisha Caudle

    If you think Andrew`s story is impossible,, last munth my aunt basically got paid $9075 workin a fourteen hour week from home and the’re neighbor’s sister-in-law`s neighbour did this for 8-months and brought home more than $9075 in their spare time on their computer. the guide on this web-site… jump15.comCHECK IT OUT

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