How product thinking can make you a better SEO
Product thinking forces you to ask better questions about SEO: What problem are we solving, how should it be built, and did it actually work?
Topic: Product management
A 6-point scorecard for AI-ready product pages
See how AI assistants evaluate product pages and what they need to recommend your products — from specs to reviews and use cases.
Why tomorrow’s media leaders must think like product managers
Campaign optimization isn’t enough anymore. Today’s media leaders must think like product managers and own the entire user journey.
Google’s Liz Reid: Search and Gemini may converge, or diverge further
Google’s search chief says the line between web discovery and AI assistants is still unsettled as agents and new behaviors reshape the web.
Google Ads simplifies product campaign tracking
Google Ads now shows per-product campaign eligibility, making gaps and overlaps easier to spot.
Why OpenAI paused ChatGPT ads to fight Google’s Gemini
OpenAI bets its future on a distraction-free experience, sacrificing ad revenue to stop Google’s ecosystem from winning the AI crown.
Google Merchant Center adds “Creative Content” section with video assets
Google Merchant Center’s new “Creative Content” section lets brands upload and map video assets to products, boosting visibility across ads.
Enterprise SEO is built to bleed – Here’s how to build it right
Traffic loss isn’t just Google's fault. Enterprise SEO is bleeding revenue from internal execution gaps and most don’t even see it happening.
Google Al Mode being tested outside of labs, drops waitlist, adds product and place cards & history panel
Google is getting serious with AI Mode by adding new features but also testing it in the wild.
Google Merchant Center adds AI-powered product filtering
Google's new filtering makes it easier for advertisers to spot and fix product feed issues that impact performance.
Amazon’s 2025 title policy update: Key changes and implementation guide
Amazon's title changes include restrictions on character length and keyword repetition, promoting concise, customer-focused listings.
The design thinking approach to enterprise SEO
Here’s how to create user-focused, technically feasible solutions for your enterprise site that drive long-term growth and search visibility.
Google Ads inviting some advertisers to join Advisors Community
Select Google Ads advertisers are being offered the 'unique opportunity' to help shape current and unreleased products via surveys.
Reddit appoints ex-Googler as first VP of Ads Product
Reddit hires ex-Google ads product leader Jyoti Vaidee as its first VP of Ads Product signalling the platform's increased focus on scaling its ads business.
Agile for SEOs: How in-house teams get projects prioritized
Here’s how the agile methodology can help in-house SEOs get their projects prioritized and implemented by cross-functional teams.
No, Google has NOT announced SGE isn’t going to happen
Speculation about the future of SGE seems to be spreading, all based on interpretations of two sentences in a Google blog post.
Data and AI ignite real-time customer conversations and tangible business results
Dun & Bradstreet's SVP of sales and marketing reveals why data is the key to innovation and success.
SEO product manager vs. SEO manager: What’s the difference?
Learn the different expectations between these two roles and how each is designed to operate within large organizations.
SEO product management: Key framework and fundamentals
From prioritizing an SEO roadmap to writing an effective ticket, here are fundamentals every SEO product manager should know.
Why SEO should be a product
Treating search engine optimization as a product means dedicating ample resources to growing organic traffic and revenue. Learn more here.
Yahoo is making a return to search
Yahoo has been dropping hints over the past couple weeks about its return to competing in the search space.
What is an SEO product manager?
SEO product managers are the teammate you never knew you needed. It's also a role in-house teams cannot live without.
Google Merchant Center adds short title option for smaller ad placements
Short titles differ from the existing title attribute in that they’re intended to show in “browsy experiences,” like Discovery campaigns and Shopping ads.
Google now lets you place products at the top of your local and Maps listing
Google Business Profiles now let's you mark a product as special to pop it to the top.
How to identify your products for Google
Manufacturers, retailers and publishers should use structured data and provide an accurate GTIN whenever possible.
SMX Overtime: Creating great content, FAQs and how to navigate approval limitations
Digital marketing strategist Ashley Segura answers questions from SMX West about how retailers and brands should be thinking about content and more.
Are other teams unwittingly killing your SEO (and revenue)?
Executives should treat SEO as a company-wide mandate. Here's why.
Google Manufacturer Center adds rich content, deeper analytics, expands availability
A new "From the manufacturer" section in Google Shopping product pages can feature brand-supplied rich content.
Zuckerberg: Facebook Graph Search Is “A Five-Year Thing”
It’s been more than a year since Facebook introduced Graph Search to the world — its first foray into developing a serious search product for Facebook users. If you think development of Graph Search has been moving at a snail’s pace, you’re probably not alone. The rollout to all U.S. Facebook users took about seven […]
Former Google Product Manager Takes A Senior Director Role At Yahoo
A Yahoo spokesperson confirmed that Dylan Casey has joined Yahoo as a senior director in the platform organization. According to Casey’s Linkedin profile, the new Yahoo senior director was head of project management at Path for the last year and five months after serving as a product manager at Google for nearly eight years. During […]
Yahoo Clues, App Search & Other Products To Shut Down April 1
Marissa Mayer is tightening Yahoo’s belt. Since taking over as Yahoo’s CEO, she’s spoken repeatedly on the need to zero in on being part of its users’ “daily habits.” Today, the company announced the shut down of seven products that don’t fit that “daily habit” mantra. Included in the group are a couple search-related products, […]
Google Redirects Patent Search, Shuts Down Google Related Toolbar, One Pass & Vaccine Finder
After only eight months, the Google Related toolbar is headed to the dead pool. That’s one of several Google products being phased out in the company’s latest “spring cleaning” announcement, along with the One Pass payment system for news publishers, Google Patent Search losing its own home page and Google Flu Vaccine Finder. Google Related is […]
8 Products That Might Be On Yahoo’s Chopping Block
Yahoo’s product teams are officially on notice. Shortly after announcing Q1 earnings yesterday, new Yahoo CEO Scott Thompson dropped a bomb during the analysts’ call when he said the company will be “shutting down or transitioning roughly 50 properties that don’t contribute meaningfully to engagement or revenue.” He went on to say that Yahoo’s focus […]
Google: Demographic Bidding Being Eliminated To Clear Way For New AdWords Features
Though it hasn’t been announced, a few eagle-eyed folks have noticed a change to Google’s Help pages that says demographic bidding will be phased out on March 21. We spoke to Google about it, and received confirmation that this is the case. “This is a feature that we have to retire to introduce additional features […]
Facebook’s Zuckerberg To Charlie Rose: “We Just Do One Thing”
Asked to reflect on the cultural differences between Google and Facebook, current Facebook COO and former Googler Sheryl Sandberg told Charlie Rose that “Google is fundamentally about algorithms and machine learning . . . We start from a totally different place. We start from an individual: Who are you? What do you want to do? What do […]
Yahoo Product Runway: Livestand And IntoNow
Yahoo held its second now annual “Product Runway” event, mc’d by product chief Blake Irving. Irving was assisted by some younger executives from companies that Yahoo had acquired in the recent past. There were four announcements, lead by the formal unveiling of Livestand, Yahoo’s long-promised tablet news reader application. It competes with Flipboard, CNN’s Zite, […]
Google Shuttering Buzz In Favor Of Google+; Farewell To Labs
Buzz was a great learning experience, says Google, but in a few weeks it will be shut down and all such efforts will be focused on Google Plus. The move will likely come as no surprise to Google-watchers, who noted that Buzz integration with Google+ was minimal. Additionally, the Google Labs page, as previously announced, […]
Google Starts Choosing Winners & Losers Among Its Lab Projects
Three weeks have passed since the surprising news that Google would be shutting down Google Labs, its playground where experimental product ideas went to live or die. We now know a little more about which ones will live and which won’t. Over the past several days, Google has been updating GoogleLabs.com with the status and […]
Google Labs To Be Closed As Larry Page’s Product Streamlining Continues
Is there any doubt that things at Google have changed under new CEO Larry Page? Today the company has announced the impending closure of Google Labs, its experimental playground where many popular Google products were born. In its announcement, Google says the decision to shut down Google Labs is part of its new focus on […]
Google: Hold Off On Creating Business Profiles On Google+, “Non-User Profiles” Will Be Shut Down
Tonight Christian Oestlien, the Ads Leads for the Google+ Project, posted a message along with a brief YouTube video about future Google+ plans on his Google+ account. The video is just over a minute, but Christian covers a variety of topics. The most important of which is that users should refrain from creating business profiles. […]