Topic: Yahoo

SearchCap: Local Marketing Automation Tools, App Indexing May Change SEO & Mars Google Doodle

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Enterprise Local Marketing Automation Tools — New Marketing Intelligence Report Sep 29, 2015 by Search Engine Land Completely updated with the latest industry statistics, developing market trends, new vendor profiles and […]

Yahoo Buys Social Commerce Site Polyvore

Yahoo announced this afternoon that it was buying social shopping destination Polyvore. Yahoo said in its release that the acquisition would “strengthen Yahoo’s digital magazines and verticals through the incorporation of community and commerce, and together Yahoo and Polyvore will power native shopping ads that drive traffic and sales to retailers.” There’s also a strong mobile shopping […]

SearchCap: Google Fact Rank, Hating Link & Yahoo’s 20th Birthday

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo Celebrates Its 20th Birthday By Setting New World Record For Yodeling Along with 3,400 other people, CEO Marissa Mayer yodeled for a full minute to mark Yahoo’s big day. Naturally […]

SearchCap: Google Mobile Ranking, Search Data & AdWords Quiz

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Search Algorithm Adds Mobile-Friendly Factors & App Indexing To Ranking Google’s mobile ranking algorithm will officially include mobile-friendly usability factors and app indexing. Making sure your site is mobile-friendly is […]

Yahoo Testing A Google Knowledge Graph Lookalike In Search Results

One of Yahoo’s latest search results tests should look awfully familiar. The website All Google Testing discovered a test that turns the right column of Yahoo’s search results page into a dead ringer for Google’s Knowledge Graph. The post even offers some instructions on how to enable the test in your own browser, but I […]

SearchCap: The Day In Search, February 28, 2014

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Tweet Showing How Google Itself Is A “Scraper Site” Goes Massively Viral Perhaps it’s SEOs’ “Oreo” moment, a tweet relating to search engine optimization that’s gained nearly as much attention as […]

SearchCap: The Day In Search, February 18, 2014

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Delivering On Search: Behind The Scenes With An Ad Agency SEO Manager Today’s full service ad agency services go far beyond building out creative and determining media placement. As Lowe Campbell […]

French Court Orders Google, ISPs To Block Or Delist Video Sites

The High Court of Paris recently decided that French ISPs and search engines (Google, Yahoo and Bing) must completely block access or remove 16 copyright-infringing video sites from their indexes and search results. The case was originally filed in 2011. The successful plaintiffs were several France-based film and TV trade associations, including L’Association des Producteurs […]

Klout Integration Pushes Human Powered ‘Expert’ Answers Atop Bing’s Search Results

From Yahoo! to Facebook to Quora, social sites have long been struggling to leverage the Q&A format successfully. Today Klout officially enters the ‘social answers’ space with a unique proposition, integration with Bing search — outside of the social search bar and into a big bold listing within the main search pane. The new ‘Klout Experts’ product […]

SearchCap: The Day In Search, March 12, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google’s Matt Cutts On Upcoming Penguin, Panda & Link Networks Updates Google’s head of search spam, Matt Cutts, announced new updates with Google’s Penguin and Panda algorithms and new link network […]

SearchCap: The Day In Search, March 4, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SMX West Starts Next Monday in San Jose; Register by March 10 and Save The clock is ticking! Search Engine Land’s – SMX West begins next Monday in San Jose, CA. […]

SEO

Yahoo Clues, App Search & Other Products To Shut Down April 1

Marissa Mayer is tightening Yahoo’s belt. Since taking over as Yahoo’s CEO, she’s spoken repeatedly on the need to zero in on being part of its users’ “daily habits.” Today, the company announced the shut down of seven products that don’t fit that “daily habit” mantra. Included in the group are a couple search-related products, […]

SearchCap: The Day In Search, February 25, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Panda Two Years Later: The Real Impact Beyond Rankings & SEO Visibility (Editor’s Note: This is the second in a series of articles looking at the aftermath of Google’s Panda […]

SearchCap: The Day In Search, October 12, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: VP Debate Spurs Searches Like “Shirtless” (Ryan), “Laughing” (Biden) & Other “Malarkey” There’s a kind of Pavlovian response that happens with major national events in the U.S. (and probably elsewhere): internet […]

Practical Tips For Central Management Of Multiple Sites

Many large enterprises face the challenge of dealing with a diverse portfolio of sites. This by itself is very complex, but that complexity is multiplied when those sites are operated by different teams of people. Some common scenarios where this happens are: Different product lines which are owned and operated by different business units. International […]

SearchCap: The Day In Search, August 13, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s June-July Updates: Site Clustering, Sitelinks Changes & Focus On Page Quality It’s back. And it’s bigger than ever. I’m talking about Google’s monthly announcement of search quality/algorithm changes — an […]

SearchCap: The Day In Search, July 24, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Report: Google Strikes Antitrust Deal With EU, Avoids Legal Battle According to a report in the Financial Times, Google and the EU have agreed in principle to the “outlines of a […]

SearchCap: The Day In Search, July 16, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Confirmed: Marissa Mayer Leaving Google For Yahoo CEO Role CNBC is reporting that Marissa Mayer is leaving Google today, and will take over as Yahoo’s President and CEO as of tomorrow. […]