Yahoo Showing Local Results On Non-Local Queries

Following in others’ footsteps, Yahoo says it’s now showing its local shortcut on certain queries that don’t include a local modifier.

When you search for the name of a business, or a local business category, Yahoo will show the local shortcut if it believes the search has local intent. For me, typing “pizza” into Yahoo’s search box returns a map with local results.


Google started doing the same thing this spring, and Bing also offers the same feature, so Yahoo is playing a bit of catch-up here. But Yahoo’s results will, in some cases, be better because, when available, it uses the location that users provide via their Yahoo Profile; Google and Bing both rely more on IP-based targeting, which is far from accurate for some users.

One other improvement Yahoo has made over how Google and Bing implement this is the inclusion of neighborhood filtering. A person in Seattle who’s looking for pizza will get the option to narrow results by neighborhood.


Related Topics: Channel: Local | Yahoo: Maps & Local | Yahoo: Shortcuts


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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    It’s not showing in the UK yet! Is it likely that the UK will follow suit or not?

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