Sign up for weekly recaps of the ever-changing search marketing landscape.
Yahoo Showing Local Results On Non-Local Queries
Following in others’ footsteps, Yahoo says it’s now showing its local shortcut on certain queries that don’t include a local modifier.
When you search for the name of a business, or a local business category, Yahoo will show the local shortcut if it believes the search has local intent. For me, typing “pizza” into Yahoo’s search box returns a map with local results.
Google started doing the same thing this spring, and Bing also offers the same feature, so Yahoo is playing a bit of catch-up here. But Yahoo’s results will, in some cases, be better because, when available, it uses the location that users provide via their Yahoo Profile; Google and Bing both rely more on IP-based targeting, which is far from accurate for some users.
One other improvement Yahoo has made over how Google and Bing implement this is the inclusion of neighborhood filtering. A person in Seattle who’s looking for pizza will get the option to narrow results by neighborhood.