Yahoo Supports Even More Structured Data In SearchMonkey

Yahoo started the push to structure the web when it launched SearchMonkey. With SearchMonkey, a web developer could add semantic markup to a page and then build an enhanced listing for Yahoo search results.  Not long after, they made things even easier by using this data to enhance listings even without a SearchMonkey application. Google jumped on the structured data bandwagon as well, picking up things like reviews information to provide additional information in search results. Microsoft Bing’s new document for webmasters also encourages the use of structured data, although it’s not clear what they do with the data. Yahoo continued its structured data campaign last week, with the announcement of Common Tag, a vocabulary that extends RDFa.

Now Yahoo has announced support for several additional opportunties for automated enhanced listings.  You can use DataRSS XML to send a feed directly to Yahoo or use RDFa or microformat markup on your pages for content such as products, events, and news. In addition, Yahoo can now use a Google Base feed to create enhanced listings. Simply submit your Google Base feed through Site Explorer. As I mentioned in my analysis of Common Tag, these moves seem to be motivated at least in part by Yahoo’s quest to increase the reach of BOSS. Yahoo’s blog post notes that when you submit your Google Base feed, Yahoo converts it to DataRSS and makes it available in BOSS so it can be used for third-party search engine development.

While none of the search engines are using structured data for crawling, indexing, or ranking, it’s still likely worthwhile to include this markup for data like events, news, and reviews to take advantage of the opportunity to have a search result that stands out in Yahoo and Google (and potentially in Bing as well).

Opinions expressed in the article are those of the guest author and not necessarily Search Engine Land.

Related Topics: Channel: Other | Yahoo: Search Monkey

Sponsored


About The Author: is a Contributing Editor at Search Engine Land. She built Google Webmaster Central and went on to found software and consulting company Nine By Blue and create Blueprint Search Analytics< which she later sold. Her book, Marketing in the Age of Google, (updated edition, May 2012) provides a foundation for incorporating search strategy into organizations of all levels. Follow her on Twitter at @vanessafox.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



SearchCap:

Get all the top search stories emailed daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

 


 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide