SEOquake: How to use the free Chrome extension for fast on-page SEO audits
SEOquake is Semrush's free Chrome extension for on-page SEO analysis. See what it shows, how to use it, and what's new in the rebuilt version.
Topic: RDFa
Schema Markup Generator Tool: Build and implement schema right now
Use our Schema Markup Generator Tool to build your own schema quickly and accurately for 15 schema types like Organization, Reviews, FAQ and more!
Schema markup: What it is, how to use it, & real-life examples
Schema markup helps search engines understand your content. Learn how structured data improves SEO, enhances visibility, and powers rich results.
Unlock the power of organization schema: A simple step-by-step guide
Learn everything about organization schema, how it improves SEO, boosts visibility in search results, and how to implement it correctly on your website.
The most important HTML tags to use for SEO success
Learn how to use HTML tags to structure web pages, improve SEO, and create better user experiences.
How to deploy advanced schema at scale
This three-stage schema deployment process breaks down the overwhelming task of implementing structured data on large websites.
This day in search marketing history: March 12
Go inside a Google search quality meeting, plus: Google core search ranking algorithm update, how Google prices and ranks ads and more.
This day in search marketing history: February 6
AdWords announces Enhanced Campaigns, plus: more Google Shopping ads, Toolbar PageRank, GSC updates, AMP change and more.
Rich results: 22 facts every SEO pro needs to know
Rich results, schema markup and structured data – where do you start? Get answers to your rich result questions from this article.
Google now recommends using dots for decimal numbers in your review snippet structured data
Commas will continue to work but Google is specifically recommending you use dots over commas.
Schema.org launches its schema markup validator tool
Several months after Google said it would deprecate the Google structured data testing tool, Schema.org has launched its markup validator.
Google: Stick to structured data guidelines if you want the rich result
“Even without the structured data leading to rich results, our systems profit by understanding the pages better when they use structured data,” Mueller said.
Yes, you can add JSON structured data to the body of your pages
Head or body, Mueller explains that Google can read both just fine.
Using structured data to create a semantically enhanced web
At SMX Advanced, speakers Cata Milos and Max Prin highlight the rise of structured data for Bing and Google – and the work being done to expand its practical use.
Bing has confirmed support for JSON-LD formatted Schema.org markup
Though not yet available in the toolset, buildout of verification support within Bing Webmaster Tools is in progress.
Google launches new Rich Results testing tool with some rebranding
In addition to the new testing tool, Google is grouping all the names for these types of search results into the name "Rich Results."
Up Close @ SMX: Enhancing Results With Structured Data & Markup
When you think about the job the search engines have to do it’s pretty daunting. Given a collection of mostly wildly unstructured data from an endless number of sources, Bing, Google and the others have to somehow make sense of all that information and then give it back to us on demand in a way […]
The Big SMX Advanced Preview – A Virtual Tour Of What To Expect
Search Engine Land’s SMX Advanced, the only search marketing conference designed exclusively for experienced internet marketers, is returning to Seattle June 11-12. Keep reading for an overview of what to expect – then make sure you register before the Early Bird rates expire next week! 2014: New Trends, New Opportunities – And New Challenges For Online […]
SearchCap: The Day In Search, March 6, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo Rolling Out Indoor Maps (via Nokia) Yahoo has started to integrate indoor maps into its newly upgraded mapping product. Even though Yahoo CEO Marissa Mayer didn’t want to go head […]
Live @ SMX West: Meet The Search Engines
Both Google and Bing are generous when it comes to offering advice to SEOs and search marketers. Google’s Webmaster Tools section offers tons of helpful information, such as how to create Google-friendly sites, how to utilize Rich snippets (microdata, microformats, and RDFa) – even a Webmaster Academy. Microsoft also offers a plethora of great advice […]
SMX Advanced 2013 – From Microdata & Schema To Rich Snippets: Markup For The Advanced SEO
From Microdata & Schema To Rich Snippets: Markup For The Advanced SEO Presentations from SMX Advanced, June 2013 Get your geek on as we dig into hardcore code implementations of Schema protocol, RDFa, GoodRelations, Facebook Open Graph markup used by leading Internet retailers and content publishers in a variety of competitive industries. Panelists will demonstrate […]
SearchCap: The Day In Search, November 1, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Apple Maps Sees Its First International Territorial Dispute As Korea Protests Island Naming From the it-had-to-happen-sooner-or-later department: Apple is in the midst of its first international territorial dispute over its new […]
Google Becomes Answer Engine With Semantic Technology − Great News For Retailers
Google has been displaying more than blue links in search results for a while now. And soon, users will be able to find more facts and direct answers to their queries on top of search results. This comes from the Wall Street Journal, which reported on an interview with Amit Singhal, a top Google search […]
Bing Webmaster Tools Adds Markup Validator
The Bing Webmaster Blog announced they have added a new feature to the crawl section named Markup Validator. To access this new feature, login to Bing Webmaster Tools and click on the “Crawl” tab. Then on the right side or bottom left side there is an option to click on “Markup Validator.” Duane from Bing […]
Google Adds Rich Snippet Support For Music
Google announced they have added yet another rich snippet support, this one is for music results. The snippet will display the name of the song, the duration of the clip, and the album the song is from. The song title will link to the site’s specific page for that song. This works for both audio […]
Schema.org: Google, Bing & Yahoo Unite To Make Search Listings Richer Through Structured Data
Today, “in the spirit of sitemaps.org“, Google, Microsoft, and Yahoo have announced the joint alliance of schema.org. This alliance provides a common foundation of support for a set of microdata types — some that previously existed and some that have been created as part of this initiative. Microdata is a type of structured mark up […]
Google Takes First Big Bite Into Rich Snippet Search With Recipes
Food content webmasters who’ve dutifully been coding their pages with recipe rich snippets since Google announced them in April get a big reward today. Google is rolling out recipe search, taking advantage of the structured data to launch a whole category with the same prominence as image and video search. It’s playing catch-up in the […]
SearchCap: The Day In Search, February 10, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Results Get Localized & Personalized The idea of “normal” search results died a little more today, as Bing has begun delivering personalized listings depending on a searcher’s location or past […]
SearchCap: The Day In Search, December 23, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Santa Pegman Comes To Google Maps “Pegman” is the little icon in Google Maps that you can drag to enable the Google Street View feature. Tomorrow, he’s getting into the Christmas […]
SearchCap: The Day In Search, October 11, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Hot At Sphinn: Google’s BBB Grade, Google’s Keyword Research Tool, Social Media Professionalism & More Google dominated the discussion on Sphinn this past week. Stories about Google’s “C-” rating from the […]
Yahoo-Microsoft Organic Transition Happening, Site Explorer, Search Monkey Holding For Now
The Yahoo-Microsoft search transition is picking up momentum. Yahoo announced a number of things today relevant to the change over. They concern the organic search transition, SearchMonkey and Site Explorer. Yahoo announced that later this week the organic transition will commence for PC and mobile results in North America: This is an important step toward […]
SEO
SEO focused videos, slide presentations, and podcasts recorded at various Search Marketing Expo conferences. To see the full presentation, click on either the screenshot, or the session’s title. SMX Advanced – June 11-12, 2013 – Seattle, WA Slides & Speaker Audio: From Microdata & Schema To Rich Snippets: Markup For The Advanced SEO Get your […]
SearchCap: The Day In Search, April 27, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How Do Americans Access Government Data? Search Engines. The Pew Internet & American Life Project has issued a new report about how Americans access government information. They found that 82% of […]
Google Expands Rich Snippet Support Internationally
Nearly a year ago, Google announced that they had begun extracting metadata from microformat and RDFa markup on pages to display “rich snippets” in search results. They recently expanded this support to include HTML5 microdata. They now use this markup to enhance results for people profiles, reviews, videos, events, and recipes. Rich snippets provide additional information […]
SearchCap: The Day In Search, March 12, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo Goes Hollywood With New TV, Celebrity Shortcuts Citing the popularity of entertainment-related searches, Yahoo’s search results have gone Hollywood with the announcement of new search shortcuts for TV shows and […]
Google Adds Microdata Support For Rich Snippets
The Google Webmaster Central blog announced a third markup language supported for Rich Snippets. In addition to microformats and RDFa support, Google has added microdata support, which is part of the HTML5 specification. Here is an example look at Microdata in HTML5 for use in Rich Snippets: To learn more about Rich Snippet support in […]
SearchCap: The Day In Search, September 14, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing 2.0 “Visual Search” Launches, Allows Search By Pictures Microsoft has unveiled Bing 2.0 at TechCrunch50 today, also known as Bing Visual Search, which allows people to “search by picture.” After […]
SearchCap: The Day In Search, September 1, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Organizing Your PPC Account For Maximum Success Account organization is the first and most important step in the optimization process – it’s the foundation for success. Google News Gets Search Suggestions […]
Preview Your Google Rich Snippets With Google Webmaster Tool
On May 12th, Google began supporting rich snippets in the search results. That meant Webmasters could mark up their HTML with richer data using microformats and RDFa and Google could then, if they deemed it to be appropriate, display the richer snippets in their search results. One of the issues on the webmaster front with […]
SearchCap: The Day In Search, August 17, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Adds Keyword Forecasting To Insights For Search Tool Google has announced a few new features in its Google Insights for Search keyword research tool. The most important, in my opinion, […]