This day in search marketing history: January 20
Matt Cutts forks guest blogging, plus: Semrush buys Backlinko, ranking factor study, a Google search quality rater interview and more.
Topic: Yahoo Site Explorer
Bing Webmaster Tools now gives you competitive link data
You do not need to have the site verified to see the site's link profile in Bing Webmaster Tools.
Bing To Retire Link Explorer Tool Within Bing Webmaster Tools On October 1, 2015
After Bing launched Link Explorer to replace Yahoo Site Explorer, they have now decided to shut it down in 15 days.
Deep Dive Into Bing Webmaster Tools: Part 1
Over the last decade, search engine marketing has become a multi-billion dollar media channel powerhouse. It currently represents half of the $35B digital marketing budgets in the U.S., and it’s even bigger globally. The marriage between search practitioners and the engines has always been, at best, a work in progress. On one hand, search engines […]
Blekko Offers Fresher Index For SEO Purposes
Blekko announced they have made improvements to their crawler and indexer to provide more up to date and fresher results to SEOs looking for SEO related data. Blekko, the Slashtag Search Engine, offers a nice set of free SEO tools. In fact, they pride themselves as being different by offering all these SEO tools for […]
Bing Revamps Their Webmaster Tools & Launches Partial Yahoo Site Explorer Replacement
Today at SMX Advanced, Bing has launched a revamped version of their webmaster tools product, with a new user interface and improved features. Much of the changes are just sprucing up existing data (showing better summaries/dashboards and the like), but of particular interest to some is the new Link Explorer, which is a partial replacement […]
Blekko’s Traffic Is Up Almost 400 Percent; Here Are The CEO’s Five Reasons Why
By the end of April, traffic to Blekko will likely have quadrupled since January 1st, and the company has a handful of reasons why it thinks that’s happening. More on the explanation later; first, the numbers. The “slashtags” search engine has already seen a 337 percent gain in unique visitors this year. That’s as of […]
2011: The Year Google & Bing Took Away From SEOs & Publishers
Increasingly over the years, search engines — Google in particular — have given more and more support to SEOs and publishers. But 2011 marked the first significant reversal that I can recall, with both linking and keyword data being withheld. Here’s what happened, why it matters and how publishers can push back if Google and Bing don’t […]
Yahoo Site Explorer Closing Down Monday, November 21st
As expected Yahoo will be closing down Yahoo Site Explorer this year. Yahoo has just announced the date for the closure. This coming Monday, November 21, 2011, Site Explorer will cease to exist. The short Yahoo blog post reads: With the completion of algorithmic transition to Bing, Yahoo! Search has merged Site Explorer into Bing […]
Majestic OpenApps – An Easier Way To Access Majestic SEO Data
Majestic SEO announced a new way to access data from the Majestic SEO tool. In short, it provides an easier way to get data from the tool over using the their API. Majestic SEO is a popular tool used by SEOs for competitive link analysis. The main alternatives to the tool include SEOmoz’s LinkScape, RankAbove’s […]
Yahoo Completes Global Organic Transition To Bing (Except Korea)
Twenty months later, Yahoo and Bing have announced the completion of the organic (algorithmic) transition from Yahoo powered search results to Bing powered search results globally, with the exception of Korea. If you do a search on any Yahoo powered site via your desktop or mobile device, with the exception from within Korea, the search […]
Link Building Tool Review: SEOmoz PRO
Second in our review series are the link building tools from SEOmoz Pro; I was excited to review this tool set since it’s not one I use. Let’s start with a quick overview of what’s in the program and then focus on the link building tools. SEOmoz PRO SEOmoz PRO is a set of “software, tools and resources to maximize […]
Intervention & Rehab Time: How To Break The Paid Link Habit
So you have finally made the decision to get off of the paid links crack and go straight. Do you go cold turkey? Do you take this in stages? There are great questions and the ones I will take on in today’s post. There are two major reasons why you should make this switch, one […]
SearchCap: The Day In Search, July 11, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo Shutting Down Site Explorer This Year Yahoo has announced they are shutting down one of the old and beloved SEO tools, Yahoo Site Explorer, later this year. This isn’t unexpected, […]
Yahoo Shutting Down Site Explorer This Year
Yahoo has announced they are shutting down one of the old and beloved SEO tools, Yahoo Site Explorer, later this year. This isn’t unexpected, and I am personally surprised it has been live for so long. That being said, the tool that launched on September 29, 2005 will be closing down “later this year” according […]
21 Essential SEO Tips & Techniques
Businesses are growing more aware of the need to understand and implement at least the basics of search engine optimization (SEO). But if you read a variety of blogs and websites, you’ll quickly see that there’s a lot of uncertainty over what makes up “the basics.” Without access to high-level consulting and without a lot […]
Your Site’s Traffic Has Plummeted Since Google’s Panda Update. Now What?
Google’s latest algorithm change has impacted nearly 12% of queries. That means that a lot of sites, big and small, are looking at their web analytics reports this week and seeing devastating traffic graphs down and to the right. It can be difficult to think strategically and objectively in such a a situation and your […]
New York Times Exposes J.C. Penney Link Scheme That Causes Plummeting Rankings in Google
Today, the New York Times published an article about a search engine optimization investigation of J.C. Penney. Perplexed by how well jcpenney.com did in unpaid (organic) search results for practically everything the retailer sold, they asked someone familiar with the world of search engine optimization (SEO) to look into it a bit more. The investigation […]
Bing Webmaster Tools Launches New Link Reports; Google Webmaster Tools Changes Theirs
Bing Webmaster Tools has relaunched inbound link reports for verified site owners (as announced at SMX East back in October). I dove in to check out what the new reports include. Google has recently revamped their inbound link reports, so I made note of those changes well. Read on for more details. Want a quick summary? […]
Google Showing “Total Links” & Yahoo Fixes Site Explorer, Plus More SEO Topics
In the past week, several SEO related topics are in need of summarizing. Here is a list of quick SEO takes in bullet format, for you busy SEOs and SEMs: Google Webmaster Tools has added “total links” to the revamped link reports. Yahoo seems to have fixed the broken site explorer linkage data. Google has […]
Blekko’s SEO Tools: What Information Do They Provide?
The new search engine Blekko just launched, and it’s making SEO-related data that it has found during its crawling and indexing of the web available for all sites. Just what does it include and how useful is it? Accessing SEO Data You can access SEO data for any domain or URL by clicking the SEO […]
Search Engine Metrics Are Horrible (And Why That’s Okay)
The condition of standard SEO metrics search engines provide the web community (if the term “metric” can even be used here) is pretty deplorable right now. Back in February, I wrote: “…the convention of using indexed page counts and backlinks to benchmark and report on site performance is facing a similar demise [to ranking reports].” […]
SearchCap: The Day In Search, October 25, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Schmidt’s “Just Move” Joke About Google Street View & How It Went Missing Don’t like Google Street View taking pictures of your house? “Just move,” joked Google CEO Eric Schmidt, in […]
Yahoo Site Explorer: What’s The Status Of the Link Data?
Earlier this week, site owners noticed that substantial Yahoo Site Explorer link data seemed to be missing. A glitch? Gone for good? The first signs of integration into Bing webmaster tools? I talked to Yahoo and got at least some initial answers. Many site owners regularly use Site Explorer for information on external links to […]
SearchCap: The Day In Search, October 21, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Why Google Can’t Count Results Properly It’s a long-standing complaint of mine with Google. You can do a search, then repeat the same search and “subtract” a word from your original […]
Google Webmaster Tools Launches Improved Options for Handling URL Parameters
At SMX East earlier this week, Maile Ohye of Google showed new parameter handling features in Google Webmaster Tools. Today, those features are available to everyone. Google first introduced parameter handling about a year ago. When I wrote about the launch, I described how optional parameters in URLs could cause canonicalization problems and gave a […]
Yahoo-Microsoft Organic Transition Happening, Site Explorer, Search Monkey Holding For Now
The Yahoo-Microsoft search transition is picking up momentum. Yahoo announced a number of things today relevant to the change over. They concern the organic search transition, SearchMonkey and Site Explorer. Yahoo announced that later this week the organic transition will commence for PC and mobile results in North America: This is an important step toward […]
Yahoo Publishes Online Style Guide As Printed Book, Gives SEO Advice
On July 6th, you’ll be able to purchase a printed book written by Yahoo called The Yahoo! Style Guide: The Ultimate Sourcebook for Writing, Editing, and Creating Content for the Digital World. Putting aside for a moment the irony of providing an online style guide as a printed book, what’s this style guide all about? […]
SearchCap: The Day In Search, May 7, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Facebook’s “Posts By Everyone” Feature: Do People Realize They’re Sharing To The World? It’s kind of crazy. I’ve been playing with Facebook’s “Posts By Everyone” search feature recently, and many people […]
Another Big Roundup of Link Tools
One of my previous columns here on Link Week showcased a number of tools commonly used in link building. Since that post, a large number of new tools and services have come online, so I thought an update would be helpful. Not all of the sites listed will be traditional linking tools, I’ve also included a number of […]
Bing, Yahoo Discussing Future Of Yahoo Site Explorer
One more piece of news from the “Ask the Search Engines” session at SMX West on Thursday: Yahoo and Bing are in the midst of discussions to decide the future of Yahoo’s popular Site Explorer SEO tool. Yahoo’s Arnab Bhattacharjee told conference attendees that the two companies are now going through discussions on how to […]
“Inkbait”: A Case Study In Linkability
In the world of search engine optimization (SEO), the tactic known as “linkbait” is one of the few link building tactics the search engines embrace, encourage and algorithmically reward. The reason for this is simple, linkbait generates editorial links which the search engines love. Knowing this and understanding the influence of universal search, the bounty placed on paid […]
7 Ways To Conquer Natural Search When Google & Bing Face Off In 2010
When it comes to search marketing, the Big Three is about to become the Big Two. The deal heard round the world this past July comes to fruition in 2010—and the much-anticipated partnership between Microsoft and Yahoo! will have significant implications for search engine optimization. Paid search will no doubt face its share of opportunities […]
Link Building Trends For 2010
Happy New Year and welcome to the first Link Week of 2010! Eric, Julie, Garrett and I wanted to share our thoughts and recommendations on what we think will “work” in regards to link building in 2010. Last year was one of the most algorithmically significant years our industry has seen in awhile and we […]
Yahoo Adds Delicious.com, Other Data To Site Explorer
Yahoo continues to add new data to its popular Site Explorer tool and, for reasons unknown, doesn’t tell anyone about it. Today, Barry Schwartz reported on Search Engine Roundtable about several new additions to Site Explorer’s data: Key Terms Delicious Activities Top Delicious Tags SearchMonkey Objects Barry posted this screenshot showing the new features as […]
SearchDNA Joins Crowded Field Of Link Analysis Tools
At SMX East today, Linkdex is introducing its new SearchDNA tool — a link analysis tool that the company says goes deeper than the already crowded field that it’s competing against. While some link tools only show up to 1,000 links (think Yahoo Site Explorer), Linkdex says SearchDNA has a database of about one trillion […]
Yahoo Quietly Adds Top Queries & URLs To Site Explorer
I noticed this morning that Yahoo has added a new feature named “Top Queries” to Site Explorer. I have not seen any announcement from Yahoo on this addition, but it seems pretty new. The tool shows you the top ten queries by day, week or month. It also shows you your top ten URLs by […]
Yahoo Supports Even More Structured Data In SearchMonkey
Yahoo started the push to structure the web when it launched SearchMonkey. With SearchMonkey, a web developer could add semantic markup to a page and then build an enhanced listing for Yahoo search results. Not long after, they made things even easier by using this data to enhance listings even without a SearchMonkey application. Google […]
Yahoo! BOSS Expands Feature Set; Adds Usage Fees
Today, Yahoo! has announced several new features to their Build Your Own Search Service (BOSS) platform as well as usage fees. When BOSS launched in July 2008, the stated goal was to spur innovation and disrupt the search market. Will the additional of usage fees hinder that goal and become a barrier to entry for […]