How SEO experts improve the web and help search engines
SEO professionals can move beyond optimizing just for search engines and adopt a more holistic approach that prioritizes web standards.
SEO professionals can move beyond optimizing just for search engines and adopt a more holistic approach that prioritizes web standards.
AdWords announces Enhanced Campaigns, plus: more Google Shopping ads, Toolbar PageRank, GSC updates, AMP change and more.
Google ended its three-year experiment with Google Authorship yesterday, but the use of Author Rank to improve search results will continue. Wait — you can have Author Rank without Google Authorship? And just what is Google Authorship versus Author Rank? Come along, because they are different things — and Author Rank lives on. What Google Authorship […]
When you think about the job the search engines have to do it’s pretty daunting. Given a collection of mostly wildly unstructured data from an endless number of sources, Bing, Google and the others have to somehow make sense of all that information and then give it back to us on demand in a way […]
The Bing Webmaster Blog announced they have added a new feature to the crawl section named Markup Validator. To access this new feature, login to Bing Webmaster Tools and click on the “Crawl” tab. Then on the right side or bottom left side there is an option to click on “Markup Validator.” Duane from Bing […]
Google announced support of the authorship markup, enabling content sites to help identify their authors on the site and across the web. The markup links up authors to content, for example, this content would be linked up to my name and can be used to find all the stories I’ve written here and on my […]
Today, “in the spirit of sitemaps.org“, Google, Microsoft, and Yahoo have announced the joint alliance of schema.org. This alliance provides a common foundation of support for a set of microdata types — some that previously existed and some that have been created as part of this initiative. Microdata is a type of structured mark up […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Blekko, The “Slashtag” Search Engine, Goes Live Blekko, the long anticipated search engine founded by Rich Skrenta, has finally opened to the public. The service offers an interesting way to “slash” […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Hot At Sphinn: Google’s BBB Grade, Google’s Keyword Research Tool, Social Media Professionalism & More Google dominated the discussion on Sphinn this past week. Stories about Google’s “C-” rating from the […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Schmidt: Forcing Carriers To Provide “Clean” Android Would Violate Principle Of Open Source One of the disturbing things about the Skyhook Wireless lawsuit against Google is the allegation that Google made […]
Google’s announced a special press event for next Wednesday on search that “you won’t want to miss.” What big news could there be? Let’s speculate — but I wouldn’t get too excited. Here’s what the invite says: We invite you to join us on Wednesday, September 8, to share our latest technological innovation and to […]
The Yahoo-Microsoft search transition is picking up momentum. Yahoo announced a number of things today relevant to the change over. They concern the organic search transition, SearchMonkey and Site Explorer. Yahoo announced that later this week the organic transition will commence for PC and mobile results in North America: This is an important step toward […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Claims Victory In French Supreme Court Keyword Trademark Case Google wrote that they were victorious in a ruling today by the French Supreme Court over trademark infringement charges brought to […]
Nearly a year ago, Google announced that they had begun extracting metadata from microformat and RDFa markup on pages to display “rich snippets” in search results. They recently expanded this support to include HTML5 microdata. They now use this markup to enhance results for people profiles, reviews, videos, events, and recipes. Rich snippets provide additional information […]
The Google Webmaster Central blog announced a new supported rich snippet markup format for recipes. The rich snippets for recipes include user ratings, preparation time, recipe type, a picture and more. Here is an example: The full available attributes you can define include name, recipeType, photo, published, summary, review, prepTime, cookTime, totalTime, nutrition, instructions, yield, […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Maps Finally Welcome To Home-Based & Service-Based Businesses Google Maps is rolling out what it hopes will be a solution to one of the Local Business Center’s longtime shortcomings: the […]
The Google Webmaster Central blog announced a third markup language supported for Rich Snippets. In addition to microformats and RDFa support, Google has added microdata support, which is part of the HTML5 specification. Here is an example look at Microdata in HTML5 for use in Rich Snippets: To learn more about Rich Snippet support in […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How Google & Yahoo Make Money Off A Twitter Typo Domain Like many people, I misspelled a domain name today when I was trying to visit a web site. I typed […]
On May 12th, Google began supporting rich snippets in the search results. That meant Webmasters could mark up their HTML with richer data using microformats and RDFa and Google could then, if they deemed it to be appropriate, display the richer snippets in their search results. One of the issues on the webmaster front with […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Will The TVAnywhere Initiative Miss The Point? The cable industry’s “TV Anywhere” strategy is much in the news this month, as a response to the rapid adoption by consumers of sites […]
Yahoo started the push to structure the web when it launched SearchMonkey. With SearchMonkey, a web developer could add semantic markup to a page and then build an enhanced listing for Yahoo search results. Not long after, they made things even easier by using this data to enhance listings even without a SearchMonkey application. Google […]
Microsoft recently published a PDF about Search Engine Optimization called Bing: New Features Relevant to Webmasters. This is the second SEO-related offering in as many weeks. During SMX Advanced, Microsoft launched the IIS Search Engine Optimization Toolkit. I’m working on a review of that as well, but it requires Vista or Windows 7 and IIS […]
Yahoo! recently announced their role in creating and supporting Common Tag, a new semantic tagging format. Yahoo! says that Common Tag makes “web content more discoverable” and enables the community to “create more useful applications for aggregating, searching, and browsing the web.” Their blog post mentions that they want to accelerate the structuring of the […]
Google’s latest Searchology event happened on Tuesday, and the blog posts and tweets were flying fast and furious. If you found it all to be a little too much to keep track of, have no fear. It’s our pleasure to share this Big Recap of the most important posts and news. Search Engine Land Coverage […]
Today at Searchology, Google has launched a search results enhancement called “rich snippets” that uses meta data from web pages (from microformats such as hCard, hCalendar, and RDF) to display additional details (both content and meaning) about pages in the results. This initial launch supports reviews (with sites such as Yelp) and people (with sites […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Starts To Leverage Latitude Location Through New Apps Google is now expanding its map-based, location-aware service Latitude beyond the the Latitude destination in new ways with a public location sharing […]
Google is testing a number of changes to its search results, including a way for select publishers to enhance their page descriptions, a way for searchers to jump to sub-sections of a web page and automatically correcting misspelled queries, to some degree.
Yahoo hosted Hack Day this weekend, the Yahoo Yodel Anecdotal blog has four blog posts on the event: The hackers are back “6 PM Food, Beer & Games” Talkin’ about Girl Talk Highlights from Open Hack Day The event looked incredibly fun! I just wanted to highlight the demo’s that took place that involved search. […]
Today, Yahoo! is making its SearchMonkey developer platform publicly available and is kicking things off with a launch party and a developer challenge. As we noted a few weeks ago when SearchMonkey launched in private beta, Yahoo! is encouraging the use of microformats and semantic web standards by providing an infrastructure that developers can use […]
Today, Yahoo! is providing a "limited preview" of a tool that enables developers to create SearchMonkey applications. Yahoo! CTO Ari Balogh will be unveiling the tool at Web 2.0 Expo in San Francisco today, and more details are available in the Yahoo! Search Blog. Yahoo! first announced SearchMonkey in February at SMX West, and followed […]
News from the first day of our SMX Social Media Marketing conference. Mahalo is now doing microformats as a way to enhance its search results and allow local businesses to be added to your address book. Wikia Search has gone to "Alpha 0.2" with new features. And other conference coverage, below.
Two weeks ago at SMX West, Yahoo! announced a new project code named "Search Monkey" that would enable content owners (and in some cases, searchers) to add rich content to search results. Today, Yahoo has released additional details about the program, which has not yet launched. The announcement describes how developers can provide Yahoo with […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
For over a decade, search engines have supported standards allowing you to prevent pages from being spidered or included within a search index. Today, Yahoo now supports a new twist — a way to flag that part of your page shouldn’t be included in an index. It’s called the robots-nocontent tag. Many search marketers have […]