Yahoo Upgrades Mobile Homepage

Yesterday at the CTIA mobile conference, Yahoo Mobile SVP David Ko announced a range of upgrades to its mobile homepage. The new homepage was launched this past April. According to the statement that Yahoo put out yesterday, the homepage has been optimized for 1,900 devices. Video is also a bigger part of the experience now on smartphones.

Changes and upgrades for smartphones include the following:

• Dynamically updated content with pagination – without using additional screen real estate or refreshing, users are able to access a wealth of content. For example, the ‘Today’ module now surfaces ten of the leading stories from around the Web and gives users immediate access to 48 of the top news, business, sports and entertainment articles directly to consumers’ fingertips.
• An enhanced RSS reader –   that now supports photos with captions, and adds the ability to scroll through more headlines from favorite feeds without having to refresh content.
• Enhanced mobile video integration – with one click consumers can watch streaming video including the Yahoo! produced Tech Ticker – a rundown of the latest financial news, and Prime Time in No Time – a recap of last night’s TV shows, as well as news, entertainment and sports videos from the Associated Press.
• Enhanced movie results – movie posters now show you exactly what’s playing at a theatre near you, and with a few simple clicks you can watch the trailer, read reviews from Yahoo! and Rotten Tomatoes, and even buy tickets from participating theatres – all directly from your mobile device.

Yahoo’s homepage is one of the most visited sites in mobile in the US and worldwide, although Yahoo’s mobile search share lags Google — as it does on the PC.

The Yahoo site is extremely well done and offers a high degree of customization with “My Favorites” for those who sign in. And by signing in Yahoo can target ads in mobile based on PC activity as well.