Topic: Mobile device

320×480 – Mobile Interstitial

The 320×480 ad unit is a mobile ad with dimensions of 320 pixels wide by 480 pixels tall. This ad size is known as a Mobile Interstitial. It is generally pretty effective but also pretty annoying. This ad size is intended to be a full-screen ad on smartphones. 320x480s can also be used as a […]

The death of mobile pop-ups and what you can do instead

Over the past couple of years, Google has shown a strong focus on user experience on mobile devices. They have developed their algorithms to address customer experience and usability and to encourage organizations to meet certain standards. For instance, Mobilegeddon looked not only at the responsiveness of a mobile site, but how truly mobile-friendly a […]

Thanksgiving Recipes: Searches Peak Thanksgiving Day, Making November Biggest Month For Recipe Queries

‘Tis the season for too many cooks in the kitchen, and many of them started searching for Thanksgiving Day recipes all the way back in September. According to Google Trends, every holiday results in a spike for recipe search queries, but Thanksgiving drives the largest volume of recipe related searches. [pullquote]Most recipe searches happen around […]

Google Is Experimenting With Special Ranking For Mobile-Friendly Sites

Google already penalizes sites that provide a bad experience to mobile searchers. Now the company has confirmed that it’s testing with what seems like a boost for those providing a great experience. Google said today that it is experimenting with giving sites that have earned its new mobile-friendly label some type of special treatment within its ranking algorithm. From […]

Google Mobile Warnings For Adobe Flash Sites Expand Worldwide

Google’s Pierre Far announced this morning that Google is expanding the mobile Flash warnings searchers get when searching Google and finding a search result that leads to a site made mostly in Adobe Flash. The warning was first introduced back in July, and today has started to roll out globally, in multiple languages and geo-graphic versions […]

SEO

Survey: Mobile Dominates Vacation Search Queries

Local SEO provider Placeable, which competes with a range of companies in the increasingly crowded national-local segment, has released new travel-related survey data . The study’s findings, at least as presented, don’t tell an entirely coherent story about user behavior however. Basically the survey says that travelers rely heavily on search — mobile search in […]

SEO

Up Close @ SMX Advanced: What Advanced SEMs Should Be Doing About Mobile

Every year is the year of mobile, and 2014 hasn’t been a disappointment. Mobile screen time now exceeds TV in the United States. Fifty percent of paid-search clicks on Google will come from mobile devices in 2015, according to one forecast. So what do advanced SEMs need to know about mobile, and what should they be […]

Study: 78 Percent Of Local-Mobile Searches Result In Offline Purchases

Today comScore, Neustar Localeze and agency 15 Miles released the findings from their latest Local Search Study. Now in its seventh year, the survey of nearly 5,000 US adults was conducted in December 2013. Respondents “were individuals who [had] conducted a local business search in the last twelve months.” There were also behavioral data captured […]

Facebook Will Launch Graph Search For Mobile “Pretty Soon”

According to CEO Mark Zuckerberg during Facebook’s recent earnings call, Facebook’s Graph Search will hit mobile devices ‘pretty soon.’ It’s now been a full year since Graph Search was launched and mobile integration only makes sense. According to cnet, Zuckerberg stated the following quote in regards to Graph Search on the call: “Pretty soon, I think, […]

Google Hotel Finder Goes Mobile

Google’s Hotel Finder, which launched in June 2011, is now available on mobile devices. Google said all you need to do is go to www.google.com/hotels directly on your smart phone and search for your destination. Listings will come up almost immediately, giving you the ability to filter the search results by price, hotel class, user […]

Report: Mobile To Drive A Third Of Paid-Search Clicks By Year End

Marin Software has released a report on paid click, CPC and conversion trends across the globe, with a focus on mobile. Called “The State of Mobile Search Advertising in the World,” the 2012 data are drawn from search campaigns conducted in 13 geographies including the US, UK, China, Europe and Australia. Some of the findings, […]

Analyst: Mobile Continues To Take Share From Desktop Search

Later today comScore will release its US search market share numbers for December 2012. Based on early release information from Wall Street analysts this is what the numbers will be: Google: 66.7 percent (vs. 67 percent in November) Bing: 16.3 percent (vs. 16.2 percent in November) Yahoo: 12.2 percent (vs. 12.1 percent in November) Ask: […]

Google: 62 Percent Of Valentine’s Day Restaurant Searches Were Mobile

Google is releasing some data on mobile search and Valentine’s Day. The company said, “A whopping 62 percent of total searches for popular national chain restaurants [in the US] on Valentine’s Day occurred on high end mobile devices or tablets.” One more time: 62 percent of all US-based national chain restaurant queries were coming from […]