4 risks hiding in your branded search results
Your branded search results can change in ways that affect visibility and perception. Learn what to monitor and how to spot emerging risks.
Topic: Associated Press
How to turn news articles into assets for AI search
Liquid content gives publishers more ways to package, distribute, personalize, and monetize journalism as audience habits shift.
Publishers push Common Crawl to stop collecting content for AI training
Could AI lose a key source of training data? Major publishers want Common Crawl to stop collecting and sharing their content.
Utility news content: How to win beyond clicks in AI search
Clicks are declining, but utility content still builds visibility and trust. Here’s how to adapt your newsroom strategy for AI search.
Microsoft launches Publisher Content Marketplace for AI licensing
New marketplace lets publishers set terms, track usage, and get paid when AI systems ground answers in premium, licensed content.
A smarter way to approach AI prompting
Prompts describe tasks. Rubrics define rules. Here’s how rubric-based prompting reduces hallucinations in search and content workflows.
Reddit launches Pro tools for publishers
Reddit debuts Pro tools to help publishers track stories, auto-import content, and tap into communities as referral traffic shifts.
How to optimize your 2025 content strategy for AI-powered SERPs and LLMs
The future of SEO is about mentions, authority, and AI relevance. Here’s how to secure brand visibility in AI-generated search results.
The top Super Bowl 2025 ads released before and during the game
Before and during Super Bowl 2025, brands battled for attention. Find out which ads stood out across different rankings.
Google CEO Sundar Pichai: Search will profoundly change in 2025
Pichai thinks we'll all be surprised in early 2025 about the newer things that search can do compared to where it is today.
Google Search demoting content that is starkly different from the main content of the site
A Google spokesperson told Glenn Gabe, "Our systems aim to understand if a section of a site is independent or starkly different from the main content of the site. This helps us surface the most useful information from a range of sites."
SearchGPT: What you need to know about OpenAI’s search engine
Unpack the key features and marketing insights of SearchGPT, OpenAI’s innovative search tool and its potential to rival Google’s dominance.
OpenAI’s growing list of partnerships
Brands partnering with OpenAI will likely gain an unfair advantage – in the form of featured content and citations – in ChatGPT.
New York Times: Don’t use our content to train AI systems
Many large language models are trained using website content without permission – and some brands are demanding compensation.
News SEO and generative AI: Inside a ‘parasitical relationship’
A look at how news publishers and media outlets can retain traffic, revenue and relevancy in the generative AI era.
This day in search marketing history: March 6
Google Webmaster Tools adds user administration, plus: no click search study, Trusted Stores program shuttering and more.
This day in search marketing history: March 1
Google publishes Search quality rating guidelines, plus: Ginny Marvin joins Google, AdWords Price Extensions, click fraud and more.
This day in search marketing history: February 1
Bing accused of copying Google's search results, plus: Microsoft tries to buy Yahoo, about this result, fake locksmith issues and more.
This day in search marketing history: January 8
A shift from keyword research to intent research, plus: search engines taking data from SEOs, PPC spending/budget cuts, and more.
Google doesn’t want your AI-generated SEO spam content
Filed under 'not new, but a good reminder': AI-generated content is 'spam' and is against Google's Webmaster Guidelines.
Autobots, roll out! Microsoft launches new Automotive Ads beta and FLOC trials begin; Thursday’s daily brief
Plus, Instagram engagement remains flat for brands
Google brings audio news aggregation to smart speakers, phones
The Google Assistant acts as a kind of algorithmic, news DJ.
Embracing automation and maximizing SEO performance
Intelligent automation allows SEOs to schedule tasks and immediately activate data to inform smarter optimizations.
Bing adds election information, redesigns image search, provides NFL answers, and word of the day
Bing highlights some search features that are popular during the upcoming season.
Is your marketing platform really intelligent?
Let’s face it, the future isn’t turning out to be what we were promised in decades past. No flying cars, and the closest thing to robot butlers are Siri and Alexa. Don’t get me wrong, they’re handy in their ways: suggesting nearby Thai food or tending to virtual shopping carts as we yell our grocery […]
Google announces new Poynter partnership to train more news fact checkers globally
Support of the International Fact-Checking Network will provide tools and training for more fact checkers around the world.
SearchCap: Bing Solar System, Google AdWords Editor Update & AP Elections
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Latest AdWords Editor Update Supports Callout Extensions, Video Campaigns, HTML5 AdsMar 1, 2016 by Ginny Marvin The new version is now available. The Associated Press Partners With Google & Twitter To […]
The Associated Press Partners With Google & Twitter To Track 2016 Election Trends
The AP Election Buzz tool tracks 2016 election-related search volume and tweets.
Protected: Columnist Resources
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News Aggregator SmartNews Shows Rapid Growth, Adds Local Channels
SmartNews' usability has driven huge adoption under the radar.
Google News Still Available In Spain Despite Closure Deadline
News outlets such as the Wall Street Journal and AP are reporting that Google News España has shut down. However it appears to still be up and available on the site. As Barry Schwartz points out, if you visit news.google.es you’re directed to the following help page. The page offers an explanation and apology: As […]
U.S. 2014 Elections: Google & Bing Both Deliver Quick Answers For Election Results With An Interactive Map
As promised, Google and Bing are both offering quick answers for election-related queries. Searching “election results” on Google provides a quick answer box with a color-coded map of the U.S. to show which states went red and which went blue. Users have the option to click on House, Senate and Governor election results, as well […]
Google Preps “Hotel View” Interior 360 Imagery
Call it Google “Hotel View.” According to the Associated Press (via Fox), Google is photographing hotel interiors as part of an effort to enhance its travel content. Perhaps even more interesting, says the article, is that the initiative is being run not under the umbrella of Google Maps but through Google Wallet. It’s not clear whether […]
Bing Launches News, Sports, Weather & Finance Apps For Windows Phone 8
After releasing a number of new updates for the Windows Phone 8 yesterday, Bing announced today it has launched News, Sports, Weather and Finance apps for the phone as well. Originally released for Windows 8 last October, the mobile versions offer a new collection of apps for Windows Phone 8 users. Bing News App Bing […]
German Publishers Opt-In To Google News — For The Moment
Following the enactment of a controversial copyright law in Germany, Google said that it would require publishers to formally “opt-in” to Google News or be excluded from results. Accordingly major German publishers have decided to do so — for now. The new law, which went into effect today and gives publishers almost total control over […]
How PRWeb Helps Distribute Crap Into Google & News Sites
“What’s the use of PRWeb?,” tweeted Megan McCarthy of Reuters, trying to digest how that service ended up circulating a fake Google acquisition story. Come along, Megan and others, and I’ll explain one of the sorriest uses, getting crap into Google News and out into news sites. For those who somehow missed today’s big tech […]
Bing Launched Elections Portal: Filter News By Party, Social Integration, Maps & More
Bing announced on their search blog a new portal for tracking the US Presidential Elections at bing.com/elections. The portal has some nice search features, such as the ability to filter news sources by your political views. The downside of this news filter is that only specific news outlets are included, such as Politico, Real Clear […]
SearchCap: The Day In Search, August 31, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Search In Pics: Google Belly Dancer, Ask.com Summer Party & Android Claw Crane In this week’s Search In Pictures, here are the latest images culled from the web, showing what people […]
SearchCap: The Day In Search, July 26, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Now Allows You To Write Your Search Queries It started with typing your query, then voice queries, then image based queries and now Google announced you can hand-write your queries. […]
SearchCap: The Day In Search, July 9, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Cutts: Infographic Links Might Get Discounted In The Future In an in-depth interview between Eric Enge and Google’s head of search spam, Matt Cutts – Cutts said that Google may discount […]