Sign up for our daily recaps of the ever-changing search marketing landscape.
Yahoo’s Search Box Gets Smarter
Yahoo has announced a new set of features for its Search Assist service that makes the Yahoo search box a lot smarter.
Perhaps the main innovation here is the inclusion of content and information right inside the Search Assist dropdown. For example, do a search for a company’s stock symbol, and Yahoo will show real-time stock prices and a couple related links before you even execute the search.
Yahoo says similar features are available for queries related to sports, travel, and movies.
Search Assist can now also help users reach other Yahoo properties more quickly. For certain queries, Yahoo will show quick links to Yahoo News or Yahoo Images. For other queries, Yahoo will show deep links to other Yahoo properties, like Flickr or Yahoo Mail. Type “mail” while you’re viewing Yahoo Sports, for example, and you’ll get quick links to send an email, visit your in box, or create a new email address.
The new features aren’t available yet in the main search box on Yahoo.com, but are accessible in the search box of nearly all other Yahoo properties.
Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here.