9 ecommerce search trends that actually matter in 2027
Some search shifts are already affecting ecommerce performance. Others remain mostly hype. Here's what the latest data reveals.
Jeff Oxford is the founder and CEO of 180 Marketing, an SEO and AI search agency for ecommerce stores. He has more than 16 years of search optimization experience and speaks at industry conferences on SEO and AI search strategy. Jeff takes a research-first approach, running original studies to learn what drives visibility in both SEO and AI search.
Some search shifts are already affecting ecommerce performance. Others remain mostly hype. Here's what the latest data reveals.
Jeff Oxford | Sep 16, 2026 at 9:00 am ETSee how AI assistants evaluate product pages and what they need to recommend your products — from specs to reviews and use cases.
Jeff Oxford | Mar 31, 2026 at 8:00 am ET