YouTube Still Owns Video Share; Vevo Gaining Viewers

By Matt McGee

Published: June 2, 2010 at 10:30 am

YouTube continues to dominate the video search landscape, but Vevo is off to a good start according to the comScore numbers for April 2010.

YouTube’s 43% market share remains light years ahead of everyone else in the space, with Hulu and Microsoft in second and third, respectively. ComScore estimates that YouTube served more than 13 billion videos during April. (See chart below left.)

video

Meanwhile, in terms of unique viewers, Vevo is gaining ground. The new music video site formed by several international record labels, and hosted by YouTube, jumped to the number four spot with more than 43.5 million viewers. (See chart above right.)

ComScore says 83.5 of all U.S. Internet users watched video online during the month of April.

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Contributing authors are chosen for their expertise and work under the oversight of the editorial staff. Search Engine Land is owned by Semrush. The contributor was not asked to mention Semrush; the opinions expressed are their own.

About the author

Matt McGee

Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.