Sign up for weekly recaps of the ever-changing search marketing landscape.
YouTube Still Owns Video Share; Vevo Gaining Viewers
YouTube continues to dominate the video search landscape, but Vevo is off to a good start according to the comScore numbers for April 2010.
YouTube’s 43% market share remains light years ahead of everyone else in the space, with Hulu and Microsoft in second and third, respectively. ComScore estimates that YouTube served more than 13 billion videos during April. (See chart below left.)
Meanwhile, in terms of unique viewers, Vevo is gaining ground. The new music video site formed by several international record labels, and hosted by YouTube, jumped to the number four spot with more than 43.5 million viewers. (See chart above right.)
ComScore says 83.5 of all U.S. Internet users watched video online during the month of April.