YouTube title: Master the art of clickable video headlines
How to write a compelling (and SEO-friendly) title for your YouTube videos.
Topic: Online video platform
YouTube Channel Keywords
Channel Keywords are an underrated part of YouTube SEO. Here’s a complete guide to using Channel Keywords the right way.
YouTube stats: How many people use YouTube?
In-depth analysis of how many users YouTube currently has. And up-to-date demographic info on the video platform's massive user base.
YouTube watermark: An essential guide
How to make a Branding Watermark that turns viewers into subscribers (includes a ton of real-life examples).
YouTube tests image ads during horizontal mobile playback
YouTube is overlaying static image ads during landscape mobile videos, potentially giving advertisers a new placement.
Ask YouTube AI search experience expands to U.S. desktop users
Signed-in U.S. viewers can now ask natural-language questions and get AI responses with videos, Shorts, and follow-up prompts.
Google, MSFT, Yahoo In Talks To Buy Hulu: Report
Hulu is apparently a popular dance partner at the moment. The Los Angeles Times is reporting that Google, Microsoft and Yahoo are all in “confidential” discussions about buying the popular video service. YouTube remains the dominant video site online, but it’s built around user-generated, amateur videos. Hulu, on the other hand, has agreements with major […]
Google Tells Video Users To Move Over To YouTube
Many outlets, starting with Allan Stern at CenterNetworks, reported over the weekend that Google Video is finally doing away with hosting. Two years ago the service stopped allowing new video uploads but said it would continue to host videos that had already been uploaded to the system. No longer. Everything must be downloaded and moved […]
After 4-Month Slide, YouTube Regains Viewers & Sessions
After a four-month slide in both unique viewers and video viewing sessions, YouTube rebounded in March to post gains in both of those categories. That’s according to the latest stats from comScore, just released this afternoon. YouTube remains far and away the dominant video site online, with big leads in both viewers and sessions over […]
YouTube Plans Push Into Original Content: WSJ
It may have sounded a bit silly a few months ago when Italy announced it would regulate YouTube like a TV station, but now there’s this: According to the Wall Street Journal, Google is planning to spend upwards of $100 million on professionally-produced, original videos. The WSJ cites “people familiar with the matter,” who say […]
YouTube Down, But Still Dominates Online Video; Netflix Owns Movie Watching
Video watching was down on YouTube during February, but it still holds a seemingly unsurmountable lead in viewers, video views, and time spent per viewer. According to the latest comScore video stats, which cover February 2010, Google sites — i.e., primarily YouTube — saw a 2.1% drop in unique viewers 4.3% drop in viewing sessions […]
Search & The 2011 Sundance Film Festival
The annual Sundance Film Festival is about to converge here in Utah January 20-30, 2011, with Bing.com and YouTube as Leadership Sponsors. Bing is the official search engine of the 2011 Sundance Film Festival website, and YouTube has two special channels for the event, the main Sundance Film Fest channel, and the YouTube Screening Room, […]
Google Links To Competitors Next To YouTube Videos
Google has begun showing links to different video sites and search engines in its search results. The links appear next to YouTube videos — but only on music-related searches. On a search for u2, for example, Google shows three videos from YouTube, but each video listing now includes additional links that might otherwise have only […]
YouTube Passes 2 Billion Viewing Sessions; Hulu Shows 1.1 Billion Video Ads
Impressive numbers related to video viewing and ad impressions today: According to the latest comScore statistics, YouTube passed the two billion session threshold in October and Hulu showed more than a billion video ads. For the month, YouTube (“Google sites” below) saw an increase in both unique viewers and in viewing sessions. It’s the first […]
YouTube Topic Search Offers Way To “Explore” Related Videos
Around 6pm tomorrowPacific Time, YouTube will be making YouTube Topic Search available through its TestTube “labs” area. The new feature allows people to easily explore videos by topic. I got a demo of this about three weeks ago, and it’s pretty cool. For example, you can search for videos and then narrow them down into […]
StumbleUpon Introduces Video Discovery Enhancements
StumbleUpon, the web content discovery site that uses ratings from users to form collaborative opinions on website quality, has improved its video discovery process. Users can now watch, rate and share videos from multiple sites, including YouTube, Hulu, Vimeo, CollegeHumor and TED, as well as discover and watch their friends’ favorite videos and recommend videos. […]
Yahoo Returns To No. 2 Video Site, Ahead Of Facebook
Facebook’s tenure as the number two video site in the U.S. was short-lived. According to the latest comScore video rankings, Yahoo returned to second place in September after Facebook held the spot in August. Here’s the chart for September: Video viewing overall was down slightly in September in the U.S.
Google News Has “Spotlight Video” Section
The Google News blog announced they added a new section to the right hand column of Google News. The new section is called “Spotlight Video” and shows news related videos for that day. Google said the Spotlight Video works like the popular Spotlight News section. Google explained, “Spotlight articles are selected by our computer algorithms, […]
Facebook Tops Yahoo As No. 2 Video Site
There’s no drama or news when talking about the most popular video site on the web; that battle was won long ago by YouTube and doesn’t seem likely to change anytime. But after that, the landscape changes a bit. Hulu and VEVO seemed like they might be on the rise, but now it’s Facebook that’s […]
YouTube Hits All-Time Highs In May, ComScore Says
May was a banner month for YouTube. ComScore’s latest video rankings report shows that the site hit all-time highs with 14.6 billion videos viewed and more than 100 videos seen per user. Needless to say, YouTube remains the dominant player in video rankings, with 43% of online videos being seen on the site, according to […]
YouTube Still Owns Video Share; Vevo Gaining Viewers
YouTube continues to dominate the video search landscape, but Vevo is off to a good start according to the comScore numbers for April 2010. YouTube’s 43% market share remains light years ahead of everyone else in the space, with Hulu and Microsoft in second and third, respectively. ComScore estimates that YouTube served more than 13 […]
YouTube Surpasses 13 Billion Videos Viewed In March, comScore Says
There seems to be no end to our collective appetite for watching video online. According to the latest comScore numbers, more than 180 million U.S. internet users watched video online during March. That number is a 3.5% jump from the February video viewing audience. As you’d expect, the vast majority of all this happened on […]
Bing, Google & Yahoo Gear Up For The 2010 Winter Olympic Games
With the opening ceremonies of the 2010 Winter Olympics in Vancouver, Canada just days away, the engines are unveiling their special coverage sections and search features in anticipation of spiking user searches and social conversations about the winter games and Olympians. Here’s a preview of the features from each, along with preliminary medals for search […]
My Video Search Holiday Wish List
The holiday season is well on its way in the U.S. with our biggest feast, Thanksgiving, and largest shopping day of the year, Black Friday, behind us. Now, it’s more crucial than ever for advertisers to work like Santa’s elves to ensure their products and/or services land on everyone’s list. As both an online consumer […]
Bing Launches New Video Portal With Help From MSN
Bing and MSN have combined to create Bing Videos, a new video portal that combines the content from MSN Videos with Bing’s search technology. According to today’s announcement (and more here), the new site combines videos from a variety of sources. The former MSN Videos offered original programming, as well content from the likes of […]
Google Served 10 Billion Video Views In August, Says ComScore
Years ago, McDonald’s restaurants advertised how many burgers they had served right on the big sign at each location. And when it got too many to count, the signs changed to simply say, “Billions and billions served.” YouTube is quickly reaching that same tipping point for online video views. According to comScore, Google/YouTube served up […]
Collecta Upgrades Video, Image Results
Collecta has announced improvements to its handling of images and video in real-time search results. The company says it’s now including video feeds from 12seconds, Qik, and uStream — three popular video sharing services. On the image side, Collecta says it has “enhanced” how it handles photos posted to TwitPic and yFrog, two of the […]
AOL’s Truveo Relaunches As Improved Video Search Destination
According to comScore the average watcher of online video in the US took in 385 minutes-worth in April. And according to Nielsen, in May, “year-over-year, unique viewers, total streams, streams per viewer and time per viewer were up, led by a 49 percent growth in time per viewer.” The leading video site is Google/YouTube by […]
Useful Search Options Comes To Google Video
Google Operating System noticed Google Video added the search options feature that recently came to Google Web Search. The search refinements, which are viewable by first conducting a search on Google Video and then clicking on “Show Options” include: TV View: List vs Grid View Video Duration: Short (0–4 min.), Medium (4–20 min.) or Long […]
YouTube Leads Surge Of Online Video Watching In April
Online video watching jumped by 16% in April according to comScore, with YouTube getting “a significant increase in video viewing” during the month. Overall, comScore says U.S. Internet users watched almost 17 billion online videos in April, up 16% from March. YouTube’s share of that increase was about 900 million additional video views. Despite the […]
Google Still Owns Online Video, But Hulu Is Rising
Google remains the dominant player in the online video space, but Hulu is on the rise. It’s now the number three video property according to the latest comScore numbers out today. According to comScore, Hulu has passed Yahoo properties and moved into the third spot with 2.6% of all videos viewed during March. Yahoo dropped […]
YouTube Moves: Google TV Ads And More Premium Content
YouTube is clearly evolving before our eyes — from a site that was largely about viral, user-generated content (UGC) to a premium content destination that may one day be a viable replacement for cable TV. First the news. Google/YouTube has signed deals with more studios to expand the range of full-length TV and movies content […]
Google To Create “Hulu” For Music Video, Moves Toward Inclusion Of More Professional Content On YouTube
YouTube spawned Hulu and Hulu is having a big influence on the future of YouTube. Hulu has had great success with brand advertisers, while YouTube has struggled to sell itself to brands despite being the dominant video site online (see chart below). Accordingly, last month ClickZ reported that YouTube was getting a Hulu-like makeover that […]
Google Webmaster Central Launches YouTube Channel
The Google Webmaster Central team has officially announced the launch of a new YouTube channel at youtube.com/GoogleWebmasterHelp. This channel will contain, you guessed it, videos from Googlers on how to help your web site success in Google. The first video is the presentation Matt Cutts gave at PubCon last year named “State of the Index […]
Newspaper Publishers & The Video SEO Opportunity
Grant Crowell, of ReelSEO and GC Interactive, published a whitepaper this week discussing the newspaper industry’s opportunity to tap into the increasing popularity of video consumption as a means to drive incremental site engagement and revenue streams. Full disclosure – my company, EveryZing, funded the research, however the findings, recommendations, and editorial content are all […]
Tube Mogul Buys Video Analytics Firm
In this period of doom and gloom, its rare to see a small company being bold enough to make an acquisition. But that’s just what TubeMogul, which operates the web’s most popular online video syndication and tracking service, has done. The Berkeley, California based company has just acquired flash player analytics firm Illumenex. The combination […]
Google Ends Google Video Uploads, Shutters Notebook, Catalog Search, Dodgeball & Jaiku
Google’s announced they’re closing or ceasing development of a variety of products as part of an already continuing move to keep efforts focused on other products with greater usage. These include an end to video uploads to Google Video, closure of Google Catalog Search, Google Notebook, Dodgeball, the microblogging service Jaiku and the Google Mashup […]
YouTube Continues To Dominate Growing Video Landscape
Google continues to dominate the online video market in much the same way it dominates search. Google properties set a record in October with more than 100 million video viewers — 99.5 million of whom watched videos on YouTube. Those are some of the numbers issued this afternoon by comScore from its Video Metrix service. […]
Google Adds Search Box To YouTube Videos & Adds HD Embed
A week ago, YouTube changed the format of their videos to wide screen and HD format. My main issue back then was that the embed options did not give people a way to embed the wide screen format, easily. That has changed. YouTube now allows you to embed a wide screen format and they also […]
Monetizing ‘Copyright Violations’: MTV, MySpace & Auditude Announce Ad Deal
We all know the history of the Viacom and YouTube litigation: users relentlessly uploaded clips of The Daily Show and other premium content to YouTube. Viacom didn’t like the “settlement” deal Google offered after it acquired the site and so Viacom sued for a billion dollars in copyright violations. That suit may partly succeed or […]