More Sitelink Performance Detail Coming To Bing Ads Reporting

By Ginny Marvin

Published: June 5, 2013 at 8:51 am

To provide more insight into sitelink performance, Bing Ads reporting will soon include Click Type segmentation.

The new Click Type check box will be pre-selected in the Ad Extension by Ad and Ad Extension by Keywords reports.

Currently Ad Extension reports provide data on just the sitelink itself. By choosing Click Type, the reports will provide segmentation by both ad title and sitelink.

A specific date has not been set for the release, but keep an eye out over the next week or so.

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About the author

Ginny Marvin

Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, MarTech and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.