More New Tools From Bing Ads: Change History Graph In The Works

Following up on the new Bing Ads keyword performance visualization tool, Keyword Distribution Graph, Microsoft will soon be rolling out a visualization tool for change history.

The Change History Graph will be available in the Web interface and is meant to offer quick visual insight into the effectiveness of your optimization changes.

When you hover your mouse over a point in one of the trend lines, you’ll see the date and the number of changes made that day. Clicking on that will then display a chart detailing those changes.

You can then filter by type of changes made during that time, including adding new keywords, changing ad copy or increasing the budget, for example.

The Bing Ads web UI has come a long way recently. It’s nice to see Microsoft is investing in smart ways to make campaign management less cumbersome with tools like the Keyword Distribution Graph, pre-formatted Excel reports and this soon-to-come Change History Graph.