Bing Ads Now Has Time Saving, Pre-Formatted Excel Reports

This is one of those minor features that will bring a smile to any PPC manager’s face. Microsoft has added Excel to the output options in the Bing Ads report center. But that’s not the exciting part.

What is exciting is the fact that upon downloading to Excel, reports are already formatted and set with column filters for easy sorting and pivot table and chart creation.

There’s no need to waste precious time tinkering with basic formatting — deleting rows here, adding rows there, setting filters — after each download in order to get reports ready for actual analysis.

Here’s an example of what an Excel report looks like upon download from Bing Ads:

To download reports to Excel, set the Format field to “Excel” in the dropdown menu when in the Reports center.