SearchCap: Google’s Advice On XML vs. RSS, Q3 Paid Search Spend Surges & More
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Tune Your Paid Search Campaigns To Account For Holiday Volatility The relationship between bids and conversions is like that between ice cream sundaes and maraschino cherries. It’s theoretically possible to have […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Tune Your Paid Search Campaigns To Account For Holiday Volatility
The relationship between bids and conversions is like that between ice cream sundaes and maraschino cherries. It’s theoretically possible to have one without the other, but the natural order involves the two of them being intricately linked. The better your conversion rate, the more aggressive you can get with your bids. The more value you receive […]
- XML Sitemaps Or RSS/Atom Feeds? Google Says Use Both For Optimal Crawling
When it comes to telling search engines about the content on a website, webmasters might be wondering if they should submit sitemaps or just setup RSS or Atom feeds. Google’s answer? Use both. In a new blog post sharing advice on XML sitemaps and RSS/Atom feeds, Google says it’s not an either/or question. For optimal […]
- RKG Q3: Paid Search Ad Spend Surged 26 Percent Y/Y
Q3 brought more paid search growth among RKG’s clients according to the firm’s third quarter digital marketing report. Paid search ad spend on Google increased 27 percent and Bing increase ad spend rose 24 percent, for an overall growth rate of 26 percent year-over-year. No surprise, mobile devices and product ads continue to drive paid […]
- Are Bigger iPhones Better For Paid Search?
Despite smartphone ubiquity, desktop conversions still largely outpace mobile conversions. Columnist Mark Ballard looks at whether larger iPhone 6 screens will narrow the gap.
- Get Proven Social Media Marketing Tactics from a Full House of Experts – Register Now, Rates Increase Friday
Sometimes “winning” is just a matter of improving the odds. And stacking the deck in your favor with successful social media marketing tactics and strategies is a smart bet. Improve your odds. Attend SMX Social Media Marketing, November 19-20 in Las Vegas. Here’s what you get: More than 40 of the world’s most knowledgeable social […]
- 10 Trends In Local Media That Every Marketer Must Know
Local marketing seems to change incredibly rapidly. Columnist Wesley Young shares the essential trends that you should be watching.
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Google Q3: Earnings, Revenues Miss, Paid Clicks Up, CPCs Down 2 Pct.
- Google: We Are Actively Working With HTTPS Sites To Display Google Trusted Stores Badges
- Facebook Ad Controls Get Big Upgrade With Ad Set Targeting & Bidding
- Survey: 77% Of B2C Marketers Use Content Marketing, But 21% Fail To Track Its ROI
- New Feature For Facebook Pages? Listings Of “Valuable” & “Irrelevant” Fans
- U.S. Programmatic Ad Spend To Top $10 Billion In 2014 And Double By 2016 [eMarketer]
- Are You Safe? Facebook Introduces Safety Check For Natural Disasters & Crises
- Apple Announces New iPad Air 2, Mini 3, Mac Mini And iMac With 5K Display
- 10 Key Mobile/Location-Based Stats That Marketers Need
- Get Proven Social Media Marketing Tactics from a Full House of Experts – Register Now, Rates Increase Friday
- A Google Analytics Setup Checklist
- Top 10 Movie Trailers On YouTube: The Hobbit & The Hunger Games Set To Be Season’s Top Blockbusters
- The Future And Challenges Of Tag Management
- Google Analytics Launches New Set Of Tools For Tag Manager Users
- Awaiting Apple: Data Show iPad 2 Most Common, Air Best Selling iPad
- Turn Customers Into Followers With A Free Wi-Fi Connection
Search News From Around The Web:
Industry
- #SMX East 2014: Key Takeaways & Statistics, www.komarketingassociates.com
- Tired of hearing "You’re too expensive?", www.seocopywriting.com
Link Building
- How To Build Relationships And Links For Your Business, authoritylabs.com
- Most SEOs Say They Want The Nofollow Link Attribute To Stay, Search Engine Roundtable
Search Marketing
- Search marketing trends for 2015 include more PLAs, Internet Retailer
- How branded search and ads affect organic CTR, eConsultancy
SEM / Paid Search
- Bringing Advertisers More Value through Investments in Bing Ads, advertise.bingads.microsoft.com
- Is It Time for a PPC Management Quality Score?, PPC Hero
- Mobile PPC Strategy: Are You Missing Out On Conversions?, www.wordstream.com
- UK Charities Can Get 10,000 Dollars In Free AdWords Ad Spend, Koozai
Searching
SEO
- Google How To Snippets and Cooking with Semantics, SEO By The Sea
- Google News Publisher Not Happy With New "In The News" Box, Search Engine Roundtable
- Open Site Explorer’s New Link Building Opportunities Section (and a Slight Redesign), moz.com
- Holistic SEO: The Foundation of Your Conversion Funnel, Rimm-Kaufman Group
- Why Sainsburys search visibility is down 35% this week, www.branded3.com
- The ABCs of SEO, www.vizioninteractive.com
Contributing authors are invited to create content for Search Engine Land and are chosen for their expertise and contribution to the search community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.
Related stories
New on Search Engine Land
About the author
