SearchCap: King Of The United States, Break Up Google Conflict & More

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• German Legislator Calling For Google Breakup Has Serious Conflict Of Interest

  The German member of the European Parliament behind the call to break up Google, Andreas Schwab, has a conflict of interest. According to the NY Times, he has ties to and earns money from a German law firm that represents anti-Google publishing interests in Germany. German publishers lobbied for the passage of the “ancillary copyright” law […]

• How To Write A Meta Description That Gets Click-Throughs

  I feel sorry for meta descriptions. Google has long held that meta descriptions do not impact search engine rankings. From a 2007 post on the Google Webmaster Central Blog: Google reiterated this point yet again in 2009 in a post stating that the meta keywords tag was not used as a ranking signal: Thus, people have […]

• Looking Back At The Top 13 PPC Marketing Articles Of 2014 (So Far)

  Yes, it’s that time of year again already. You haven’t even sat down for Thanksgiving dinner with friends or family, and already everybody is clamoring to compile their “Best [insert topic here] Articles of 2014″ lists. Well, this round-up of 2014’s best paid search articles is worth checking out, because these posts offer tips, tricks, and […]

• According To Google, Barack Obama Is King Of The United States

  Ask Google who is the [King Of United States] and Google will inform you that it is Barack Obama, the current President of the United States. The Google Answer is pulled from Breitbart, a story they posted five days ago named All Hail King Barack Obama, Emperor Of The United States Of America! It appears […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• 10-Year-Old “Karissa The Destroyer” Punks Gamers In Marketing Stunt
• Twitter Will Track The Mobile Apps Users Have Downloaded
• Why Apple Is Suddenly Poised To Take On Facebook
• While Facebook Lags, Tumblr & Pinterest Are The Fastest Growing Social Networks
• 8 Reasons Why Digital Advertising Works For Brands
• From CMO To President: Taking The Reins At Domino’s Pizza
• Competitive Advantages With Engagement Analytics
• Best Practice Pros: How Groupon Manages Its Email Programs
• Facebook CEO Mark Zuckerberg Will Hold Another Public Q&A On Dec. 11

Search News From Around The Web:

Industry

• EU Regulators Want ‘Right to be Forgotten’ Ruling Extended to Google.com, www.ibtimes.co.uk
• Google Glass Failed, but Here’s the Path Its Successors Will Take, MIT Technology Review

Searching

• Bing vs. NFL Players for Bragging Rights on Thanksgiving, Bing Search Blog
• No search challenge today… but a question!, SearchReSearch

SEO

• Google Cache Dates Over A Month Old For Many Sites, Search Engine Roundtable
• Google On Hiding Content: Don’t Do It, Search Engine Roundtable
• What New SEOs Don’t Know Unless You Tell Them: A Reminder from Outside the Echo Chamber, Moz
• Why Google Mobile Testing Tool Mail Fail, Search Engine Roundtable

SEM / Paid Search

• Bing Ads Testing Double PPC Ads for Same Advertiser, Both at Top & Bottom of Search Results, The SEM Post
• Bing Ads Testing Green Ad Backgrounds in Top & Bottom Ads in Search Results, The SEM Post
• Digital Marketers Drive "Christmas Creep" to Keep Up with Early Consumer Shopping Appetites, kenshoo.com
• How to Optimize Your Google Shopping Campaigns with SEMrush Product Listing Ads (PLA) Data, SEMrush Blog