Google testing a slimmed-down version of the local box
Google is testing a minimalist version of the local box in the mobile search results. My best guess: It is a version for slower internet connections.
Barry Schwartz on April 26, 2016 at 8:31 am | Reading time: 1 minute
Google is testing a new slimmed-down version of the local box results in the mobile interface. The slimmed-down version may only show in certain cases, maybe in a case where the user’s connection is poor, or maybe in a certain Google user interface A/B test. But Sergey Alakov captured the test and posted a screen shot of it on Twitter.
Here is a picture of the slimmed-down version of the local box.
As you can see, the photos, map, blue interface and expandable button are all missing. It seems Google stripped it down to make the result load faster.
Here is the normal interface:
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Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.
In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.
Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.
In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.
Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.