SearchCap: Google drops “mobile-friendly” label, Bing Ads & AMP for e-commerce

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google warns it will crack down on “intrusive interstitials” in January
  Aug 23, 2016 by Barry Schwartz
  Google will reinforce its emphasis on the mobile search experience with a new penalty affecting “intrusive interstitials” on mobile web pages.
• Google dropping “Mobile-friendly” label from search results
  Aug 23, 2016 by Barry Schwartz
  Google says the change is designed to declutter its search results.
• Bing Ads opens pilot access for Expanded Text Ads
  Aug 23, 2016 by Ginny Marvin
  Advertisers can apply now to begin testing ETAs in their campaigns.
• The human side to SEO: the power of personas
  Aug 23, 2016 by Ryan Shelley
  On a fundamental level, effective search engine optimization (SEO) is about creating connections with your target audience. Columnist Ryan Shelley shows how personas can help you achieve these connections.
• Integrate lifetime value to benefit a customer-led SEO strategy
  Aug 23, 2016 by Chris Liversidge
  Columnist Chris Liversidge explains why fixing your analytics gaps and taking lifetime customer value into account can lead to better results in your organic search initiatives.
• Google shares tips on using AMP for e-commerce
  Aug 23, 2016 by Barry Schwartz
  Google documents how to make your e-commerce site AMP-ready.
• SMX East early bird rates expire Saturday. Register now!
  Aug 22, 2016 by Search Engine Land
  Search Engine Land’s SMX East is only a month away! If you’re looking for cutting-edge SEO and SEM tactics that drive profitable and measurable results, then attending SMX East in September is a no-brainer. Early bird rates expire Saturday — register for an All Access Pass and save $200 compared to on-site rates. Register now!

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Reactful offers web optimization platform to stimulate visitors’ behavior
• How buying Instapaper could help Pinterest become a media portal like Facebook
• Aligning collateral and micro-conversions with the buying cycle
• The way-too-early AdWords holiday testing guide
• Facebook adds new tools, capabilities to Slideshow video ads
• The art of content creation and the science of measurement
• Branch launches ‘full-stack’ tools for linking web-to-app and email-to-app
• How I stay motivated to write: Tips for content marketing inspiration
• Selling your agency, a how-to guide: Part 1 — Starting out right
• MarTech Today: Dynamic image optimization, OpenStreetMap & more

Search News From Around The Web:

Industry

• Those Laid Off By Moz Start HireMoz.com Web Portal, Search Engine Roundtable

Link Building

• Google Doesn’t Follow Links In Scalable Vector Graphics (SVG), Search Engine Roundtable

Searching

• Google’s Future is in the Cards, Moz

SEM / Paid Search

• 6 Common University PPC Advertising Challenges, Marketing Mojo
• Geo Targeting For Beginners, Intermediates, And Experts, PPC Hero

SEO

• Audience-First SEO: Increase ROI by Focusing On What Really Matters, Seer Interactive
• Google Does Support Rel Canonical For PDFs, Search Engine Roundtable
• Is This The Most Important Number in Local SEO? – Local SEO Guide, Local SEO Guide
• SEOs should care more about correctly using redirects than how much PageRank gets passed, sistrix.com