Video: Hamlet Batista on scaling and automating SEO with code

Yep, we even talked a bit about using Python here.

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I had the privilege of sitting down and chatting about something I am personally very passionate about, using technology to help automate, scale and streamline your daily work. Hamlet Batista, the CEO of RankSense, does this for a living in the SEO space.

In our talk, we spoke about how to scale your SEO through technologies, such as Python, or even spreadsheets. This helps you take on more SEO work, while automating some of the repetitive daily tasks. There are many inefficiencies that you can overcome through simple coding scripts and Hamlet is a fan of optimizing for those efficiencies. Hamlet also explained how people who are new to this can begin, either through simple Google Sheets or picking up some basic coding languages.

Here is the video:

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About the author

Barry Schwartz
Staff
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.

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