Google simplifies YouTube ad creation for SMBs

The new workflow is now available globally on mobile and desktop.

Chat with SearchBot

As part of its International Small Business Week, Google is launching a simplified ad creation workflow for video ads on YouTube, the company announced Monday. Under the new workflow, which is now available globally on mobile and desktop, advertisers can launch a campaign by adding a video, selecting the audiences they want to reach and designating a budget.

Examples of the simplified video ad creation workflow on mobile
The new mobile YouTube ad creation workflow (left) and campaign metrics (right).

Why we care

Until now, advertisers had to access the full functionality of Google Ads to launch a video ad campaign on YouTube, which may have been an intimidating prospect for some SMBs. This new workflow makes it easier for advertisers to get their campaigns up and running with a user interface that may be more appropriate for their needs and experience level.

More on the news

  • Along with the new ad creation workflow, Google is also launching a simplified campaign metrics dashboard (shown above in the image on the right).
  • Last year, YouTube launched its free Video Builder, an ad creation tool that enables businesses to animate static assets, like logos, text and images, with music and transitions. This can also help SMBs on a tight budget get their video ad campaigns up and running quickly.
  • The platform is also offering panels and a workshop designed for SMBs as part of its first YouTube Small Biz Day on June 24. The panels include “Stories of Resilience” and “Secrets to Success on YouTube,” and the workshop, “Create YouTube Videos That Attract New Customers,” begins at 9 a.m. PT. Those interested can register for the workshop here.

Contributing authors are invited to create content for Search Engine Land and are chosen for their expertise and contribution to the search community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.


About the author

George Nguyen
Contributor
George Nguyen is the Director of SEO Editorial at Wix, where he manages the Wix SEO Learning Hub. His career is focused on disseminating best practices and reducing misinformation in search. George formerly served as an editor for Search Engine Land, covering organic and paid search.

Get the newsletter search marketers rely on.