The Google product reviews update was big, just not big for everyone; Wednesday’s daily brief
And, no, tCPA and tROAS aren’t going...
George Nguyen is an editor for Search Engine Land, covering organic search, podcasting and e-commerce. His background is in journalism and content marketing. Prior to entering the industry, he worked as a radio personality, writer, podcast host and public school teacher.
And, no, tCPA and tROAS aren’t going...
Advertisers are still able to use tCPA and tROAS, but later this year, these options will only appear with Maximize Conversions and Maximize...
It’s estimated that 40% of all sites use WordPress. If the proposal is implemented, that could be a devastating blow to Google’s ad-targeting...
Automation puts new capabilities at our fingertips, but success will remain out of reach if you don’t take an active role in guiding those...
Plus, competitors and regulators are sounding off on...
Plus, only YouTube and Reddit have seen much usage growth since...
This year’s updates focus on improving the quality of product information across both paid and organic Shopping...
Plus, Google's new product leads and Yelp introduces a new diversity attribute for business...
When enabled, existing and new remarketing lists you create from sub-accounts are automatically shared with your manager...
In February, Yelp searches for Asian-owned businesses were up 130%...
Plus, Neeva is in beta testing and Twitter's rumored community page...
Google is packing more features, many commerce-related, into Maps, helping the company maintain its position as the intermediary between our online...
Ad suggestions marked as auto-apply will start serving after 14 days if no action is...
And, which is more difficult for brands, being authentic or conveying...
Plus, enabling YouTube video playback directly within Twitter may help content creators get more...
Efforts to regulate Google aren’t making a dent. And, the pandemic may have resulted in greater overall search volume, but zero-click searches may...
Plus, everything we know about FLoC, and some good ole marketing humor....
Google has positioned its third-party cookie replacement squarely between advertisers and users, and both sides are...
Plus, Google goes organic with its hotel search...
The updates can help advertisers keep tabs on the metrics that are important to them and notify them of significant performance...