George Nguyen

George Nguyen is an editor for Search Engine Land, covering organic search, podcasting and e-commerce. His background is in journalism and content marketing. Prior to entering the industry, he worked as a radio personality, writer, podcast host and public school teacher.

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PPC

Google AdSense’s Matched content widget will only show ads starting on March 1, 2022

Matched content will be rebranded as “Multiplex ads” and only show ads, even if monetization is turned...

Nov 24, 2021 at 10:07 am ET

SEO

6 tactics to rank better in Google Discover

While you can’t target users or interests, you can increase your chances of ranking better in Google Discover. At SMX Next, John Shehata shared the...

Nov 23, 2021 at 3:18 pm ET

PPC

Campaign creation, search trends and performance insights explanations arrive on Google Ads mobile app

The new mobile app features can be used to identify emerging trends and act on them from...

Nov 22, 2021 at 11:51 am ET

Content

November 22: The latest jobs in search marketing

On the hunt for something new? Check out who's hiring in search marketing this...

Nov 22, 2021 at 4:00 am ET

PPC

Advertisers can adapt to supply chain issues without pausing campaigns

Pausing your campaigns may save some budget in the short term, but it’s likely to cost you more over the long...

Nov 19, 2021 at 4:21 pm ET

PPC

Facebook’s topic exclusion controls test rolls out to more advertisers

In its early tests, advertisers were able to avoid appearing next to exclusion categories 94-99% of the...

Nov 19, 2021 at 9:42 am ET

Commerce

Amazon will stop accepting Visa payments in the UK starting in January

The e-commerce platform cites the change “as a result of Visa’s continued high cost of...

Nov 18, 2021 at 11:14 am ET

PPC

Demand forecasts, consumer interest and audience insights are coming to Google Ads’ Insights Page

The new features may help all advertisers, but the benefits will likely be greater for SMBs working on tighter...

Nov 18, 2021 at 11:00 am ET

Commerce

The top 100 consumer products this holiday season, according to Google

Along with supply chain delays, the pandemic has also brought more shoppers online. Retailers should evaluate their inventory to account for...

Nov 17, 2021 at 11:18 am ET

PPC

The Microsoft Audience Network expands to 18 new markets

Advertisers can now reach more audiences in Europe, Central and South...

Nov 16, 2021 at 10:09 am ET

Local

Yelp’s new ad types aim to connect national advertisers to local users

Sponsored Collections may appeal to brands that typically don’t advertise on Yelp and Seasonal Spotlight Ads might help multi-location brands...

Nov 16, 2021 at 7:00 am ET

Local

Google Maps will show price ranges for US restaurants

The company also announced an expansion of indoor directories, Pickup with Google Maps and Area Busyness...

Nov 16, 2021 at 6:00 am ET

PPC

Some Customer Match features to become available to all policy-compliant advertisers

The features enable advertisers to assess how their list performs against the general audience, exclude customers and evaluate whether it’s...

Nov 15, 2021 at 4:23 pm ET

PPC

Windows 11 update forces users into Edge, regardless of their default browser

Third-party apps like EdgeDeflector once allowed users to open Start menu searches in their preferred browser, but an upcoming update will eliminate...

Nov 15, 2021 at 12:16 pm ET

Content