Google Ads: Phrase and broad match keywords that are identical to a query are now preferred
Google has also provided new details for when searches are identical to a given keyword as well as when a search isn’t identical to any of an...
George Nguyen
George Nguyen is an editor for Search Engine Land, covering organic search, podcasting and e-commerce. His background is in journalism and content marketing. Prior to entering the industry, he worked as a radio personality, writer, podcast host and public school teacher.
Google rolls out new products for travel and leisure businesses; Thursday’s daily brief
Plus, Facebook is sorry, not sorry, and Roku’s new app for Shopify...
Staying virtual; Wednesday’s daily brief
Plus, how to set up Google Analytics 4 using Google Tag...
Google rolls out ticket booking links, ‘Things to do’ ads and an eco-certified badge for hotels
Google’s new travel and leisure products are meant to help businesses bounce back after over a year and a half of...
Mozilla tests Bing as the default search engine for 1% of users; Tuesday’s daily brief
Plus, ads proliferate in Amazon search results as ad prices...
Google provides some reasons why it won’t use your HTML title tags; Monday’s daily brief
Plus, Instagram tests ‘Map Search’ and last-minute holiday shopping SEO...
How to test your content site strategy for continued improvement
Forecasting, documenting and analyzing your content initiatives can help grow your brand’s visibility and your skills as an...
Google Ads will combine Smart and standard Display campaigns
The new Display campaign type will have the same controls that standard Display campaigns currently...
Your communications shouldn’t feel like marketing; Tuesday’s daily brief
And, California’s challenge to Amazon’s labor algorithms carries potential ramifications for...
How to drive the funnel through content marketing and link building
“It isn't so much about what you want to tell your audience, it’s what you understand they want to learn and what's going to be helpful for...
Google search terms report adds historical query data for impressions without clicks
And, on February 1, 2022, Google Ads will be removing historical query data (collected before September 1, 2020) that no longer meets its privacy...
Incorrect business listings deter 63% of consumers; Thursday’s daily brief
Plus, the Google News app will show non-AMP content and Microsoft Advertising announces optimization score in the Recommendations...
Google News app will display non-AMP content and send readers to publisher pages
Tracking and performance reports in Google Search Console won’t be...
Video and vertical-based product ads pilots arrive on Microsoft Audience Network
Disclaimers in ads, third-party integrations with Universal Event Tracking, flexible insertion orders and inline appeals for rejected product offers...
Google says title changes don’t impact rankings
"This just changes the displayed titles, it doesn't change ranking or takes [sic] anything different into account," he...
Four tools to check for title changes in the SERPs
These tools let you see whether Google changed your title, the date it changed and what it was changed...
How Google and Yelp handle fake reviews and policy violations
A side-by-side analysis of Google and Yelp's respective approaches, policies and punitive...
Will Google change this title?; Thursday’s daily brief
Plus, tactics for content resilience in a dynamic search...
The shifting sands of SERPs; Tuesday’s daily brief
And, why you should consider non-Google...
“It depends” doesn’t have to be the answer if you ask the right questions; Thursday’s daily brief
Plus, blank images in Top stories and new features in the YouTube results...