Microsoft Advertising updates reporting dashboard with recent reports, real-time previews and more
The new reporting dashboard is aimed at streamlining workflows by making reports easier to customize and access.
George Nguyen is the Director of SEO Editorial at Wix, where he manages the Wix SEO Learning Hub. His career is focused on disseminating best practices and reducing misinformation in search. George formerly served as an editor for Search Engine Land, covering organic and paid search.
Google Ads Editor version 2.0 supports Performance Max campaigns
The update also includes support for custom actions and action triggers, conversion goals, shared audiences and more.
Google to sunset Universal Analytics on July 1, 2023, in favor of Google Analytics 4
It’s time for search marketers to shake off the inertia and adopt Google Analytics 4.
Google’s free hotel booking links arrive on Search and Maps
The expanded capabilities may be good news for hotels, but not so much for online travel agencies.
Microsoft’s Automotive Ads get more placements, roll out globally
More placements may help businesses like car dealerships get in front of more potential customers.
Google rolls out Search Ads 360 integration for Google Analytics 4
The integration may help contextualize data to enable more efficient campaigns as well as time savings.
Bing’s ‘Russian invasion of Ukraine’ results show Opinions section and timelines
The Opinions section contextualizes news-related listings for users, which may help reduce misinformation.
Google launches automated vehicle ads
This new format uses vehicle data feeds in Google Merchant Center to match users’ searches with ads.
Russia-based advertisers can no longer reach global audiences on Google properties and networks
This latest policy change takes widespread ad suspensions from platforms across the industry into new territory by targeting businesses in Russia.
Pinterest adds in-app checkout and personalized shopping recommendations
The features may help improve Pinterest as a marketing channel for retailers as well as a shopping destination for users.
Platforms that have suspended ads in Russia
In addition to political and economic sanctions, the conflict in Ukraine has prompted many crucial platforms to cut off advertiser access to Russian audiences.
Google’s ‘Russian invasion of Ukraine’ results includes new search features
The new features include sections for background information, estimated casualties and photos of the conflict.
Microsoft Advertising announces new ad type for service providers
Professional service ads stay consistent with Microsoft Advertising’s formula for vertical-specific formats, leveraging feed data and automation to match offers to searches.
Google and Bing halt all ad sales in Russia
The platforms already suspended ads from Russian state media; but, as the conflict in Ukraine intensifies, are now stopping all ads from serving to Russia-based users.
Microsoft Advertising’s Ad Creator extracts site images for use in ads
Ad Creator and its built-in photo editor can help advertisers that don’t have access to a design team save time.
Microsoft Advertising Editor rolls out support for Microsoft Audience Network campaigns
Previously, advertisers could only manage their Microsoft Audience Network campaigns via the associated interface or an API. Now, they can also manage them offline via the Microsoft Advertising Editor.
Semrush buys Kompyte so it can upsell competitive intelligence tools
The acquisition is Semrush’s first foray into products not specifically designed for search and content marketing teams.
Google removed App campaign placement data from Ads and AdWords API reports
To view these reports, Google recommends referencing the App Campaigns Brand Safety Placement report within Google Ads instead.
Microsoft Advertising extends Shopping campaigns to more markets
The company also announced global availability of its Marketing with Purpose attributes, a pilot for multi-asset Audience Ads and greater support for Google Import.
Etsy sellers to pay 30% higher transaction fees beginning in April
A “considerable portion” of the revenue from the fee increase will be reinvested into the marketplace, Etsy says.
New business openings nearly match pre-pandemic levels, Yelp says
However, most major cities actually experienced a decrease in openings.
LinkedIn launches podcast network aimed at professional audiences
If LinkedIn enables more brands to join, it may help B2B brands with podcasts, like agencies, get closer to their target audience than they might on other podcast platforms.
Shoppers may soon be able to message merchants via Google Shopping
Google is running a messaging pilot program that would enable customers to send messages to your customer service email.
Buy on Google gets rid of order caps and automatic suspensions
The changes remove potential bottlenecks for retailers, but how will Google ensure that merchants adhere to its policies without these penalties?
Google makes offline conversion tracking easier with Enhanced Conversions for Leads
The new method can be configured entirely from your Google Ads account instead of your CRM.
Google AdSense separates YouTube earnings into its own payments account
In addition to separate payment thresholds, the platform is also adding a dedicated AdSense for YouTube homepage.
Microsoft Advertising auto-apply recommendations out of beta, advertisers opted in by default
While opting in doesn’t increase your budgets, advertisers should opt out if they don’t want recommendations to apply automatically.
Microsoft Advertising rolls out dynamic descriptions for DSAs, which will become the default starting in April
Advertisers in sensitive verticals will remain opted out of this change for existing campaigns.
Google Merchant Center adds short title option for smaller ad placements
Short titles differ from the existing title attribute in that they’re intended to show in “browsy experiences,” like Discovery campaigns and Shopping ads.
LinkedIn’s Service Pages for freelancers adds features to showcase credibility
Service Page owners can now show the organization they work for and include media from their portfolio.
Google confirms Standard Shopping campaigns will remain available
This will come as a relief to advertisers that still rely on Standard Shopping’s manual controls and capabilities — especially as Google Ads continues to release more automated products.
Amazon and Visa come to a truce over fee increases
After months of feuding, Amazon will continue to accept Visa credit cards at its websites and stores.
TikTok’s brand safety center consolidates transparency updates, announcements and partnerships
As TikTok builds out more monetization opportunities to win over creators, this resource may be a convenient reference for brands to understand the platform’s brand safety options.
Facebook is still underreporting iOS web conversions, but not as much as before
The social media company estimates that it is now underreporting conversions by 8% — down from 15% in September 2021.
Smart Pages, Microsoft’s free site builder, is now available to US-based SMBs
The company also announced feature updates, including video embeds and integration with Bing Maps.
Google’s Privacy Sandbox, including the Topics API, is coming to Android
Google is soliciting feedback for its initial design proposals and is expecting to launch in beta by the end of the year.
Snapchat introduces attributable mid-roll ads for Snap Stories
Being able to tie conversions from these ads to a particular creator can help advertisers understand their ROI.
Google AdSense launches related search for content pages
The new feature is designed to drive incremental ad revenue while encouraging more engagement from visitors.
Microsoft Advertising nearly doubles available markets with 29 more countries
This update may make Microsoft Advertising more attractive to advertisers that sell products or services internationally.
The benefits of dynamic rendering for SEO
Google is getting better at crawling JavaScript, but there are still limitations. At SMX Next, Nati Elimelich explained how dynamic rendering can overcome those limitations while avoiding potential cloaking issues.