Ginny Marvin joins Google as its new Ads Product Liaison
In her new role, the veteran PPC journalist and former Third Door Media editor-in-chief will be helping marketers learn about Google Ads’ products...
George Nguyen is an editor for Search Engine Land, covering organic search, podcasting and e-commerce. His background is in journalism and content marketing. Prior to entering the industry, he worked as a radio personality, writer, podcast host and public school teacher.
In her new role, the veteran PPC journalist and former Third Door Media editor-in-chief will be helping marketers learn about Google Ads’ products...
Manufacturers, retailers and publishers should use structured data and provide an accurate GTIN whenever...
Previous Showcase Shopping ad layouts will be included in Product Shopping ad...
Plus, Google extends deadline for Partner Program requirements and Yelp releases new features to address new consumer...
Waitlist now supports takeout orders, and enhanced analytics may help managers evaluate how their restaurants are...
Now, advertisers can see Display ads alongside search and...
Plus, breaking down President Biden’s social media...
Auction participants say the model favors ad-heavy search engines and redirects their profits to...
Plus, Microsoft is replacing CPC with eCPC by the end of...
What advertisers are gaining and losing under the new treatment, and what they can do to prepare for the...
Broad match modifier will be phased out as part of the...
The proposed legislation could create an untenable position for search engines in Australia, and Google’s threat to shut down search could affect...
RankSense’s Maura Loew shares what it was like to work with Hamlet as we reflect on his career and contributions to the...
The change has SEOs questioning which sites will win and which will lose, but one thing is certain: Nobody is going to stop optimizing for featured...
Although it’s a long way from being a Google competitor, DuckDuckGo’s business model may serve as a playbook for new search...
After the storming of the Capitol, some brands are going dark with their social media ads, but a rapid response workflow and diversifying channels...
It all comes down to what stage your business is at, its goals, and identifying the supporting metrics that can help you get...
The free, third-party tool can help you better understand how competitor behavior has changed over...
Even a pandemic couldn’t slow down developments in the search industry. Here’s our recap of the year’s most important stories and...
The controversy around AI researcher Timnit Gebru’s exit from Google, and what biased language models may mean for the search...