Leaning into SEO as Google shifts from search engine to portal
How to prepare your company for Google's new customer journey for search....
Jun 18, 2019 at 3:02 pm ET
George Nguyen
George Nguyen is an Associate Editor at Third Door Media. His background is in content marketing, journalism, and storytelling.
Google allegedly caught scraping lyrics from Genius
Lyrics site Genius used Morse code to catch Google 'red...
Yoast SEO 11.4 adds FAQ structured data, UX improvements
The new FAQ structured data only works with the WordPress block...
Yoast, Google devs propose XML Sitemaps for WordPress Core
The proposal also includes an API for further...
Google Trends gets integrated into Data Studio via free third-party app
StrategiQ’s API fetches Trends data and returns it as...
“Popular dishes” have arrived in Google Maps listings
Machine learning will match restaurants’ most popular offerings with corresponding...
A favicon is worth a thousand keywords
SEOs predictably unhappy about shrinking distinction between paid and organic mobile search results — and, they’re not...
Yoast SEO 11.3 lets you add an image of a person to its structured data graph
In its update notes, Yoast reminds us that sites below WordPress 5.2 may no longer be...
Bing turns 10: Why it’s been more disruptive than you think
A look back, and ahead, at Microsoft's search...
In with the old: Smart ways to repurpose your content for maximum impact
How to get more out of your existing content in an era of social and multimedia...
SearchSpring acquired by venture equity firm Scaleworks
The deal will introduce more investment into the company’s merchandising capabilities as well as a new...
Google updates Search Quality Evaluator Guidelines
The updates add guidelines on content expertise and interstitial pages, while lumping “E-A-T” in with “Page...
Conductor adds audience demographics and social media analytics to Searchlight platform
Multi-channel analytics are also available in a closed...
Microsoft goes open source with one of its Bing algorithms
Microsoft's Space Partition Tree and Graph algorithm enables developers to apply vector search to traditional, audio and visual...
Yoast SEO 11.2 lets webmasters tailor their schema output
New filters facilitate adding or removing from the schema...
“Trips” consolidates Google’s travel offerings
Enables advertisers and marketers to reach travelers on desktop and...
I/O announcements have some applauding and others shaking their fists
Marketers continue to accuse Google of stealing their...
User-generated content for SEO: The cost-benefit analysis you need
Understand the pros of UGC and precautions to make sure it helps, not hurts, your SEO...
New app rating formula headed to Google Play will favor newer reviews
Recent ratings will carry more weight to reflect the current state of your...
DuckDuckGo proposes the “Do-Not-Track Act of 2019”
If enacted, the law would require sites to honor user tracking...