Google’s local ads tips for the back-to-school shopping season
More than 50% of North American back-to-school shoppers say they’ll check for in-store inventory online before heading to a store, according to...
George Nguyen
George Nguyen is an editor for Search Engine Land, covering organic search, podcasting and e-commerce. His background is in journalism and content marketing. Prior to entering the industry, he worked as a radio personality, writer, podcast host and public school teacher.
Display & Video 360 gets new frequency and reach metrics
The real-time view of reach gains may help advertisers better evaluate campaign...
Twitter pilots a new product carousel that can appear in profiles; Thursday’s daily brief
And, ways to prioritize your mental health as we step away from the...
Twitter’s Shop Module pilot adds a product carousel to profiles
Shop Modules are rolling out with a handful of brands in the U.S., and only domestic English-language users on iOS can currently see...
Instagram is disabling interest and activity-based targeting of underage users
Advertisers’ targeting options for users under 18 will be limited to age, gender and...
Google passes on 2% “Regulatory Operating Cost” for ads served in India and Italy
Google will start applying the surcharge beginning on October...
The Americans with Disabilities Act turned 31, are your sites compliant?; Tuesday’s daily brief
And, new business openings remain strong in Q2, but the pandemic is far from...
Google publishes timelines for Privacy Sandbox proposals
APIs for each use case are projected to be available for adoption in Q4...
Google’s three-strikes ad policy isn’t the problem, it’s policy application that worries advertisers
Under the new program, incorrectly flagged ads carry greater ramifications, ranging from time spent communicating with Google Ads support reps to...
Google removes standalone Maximize conversions and Maximize conversion value strategies
The tCPA and tROAS options will be bundled in the next few weeks, but existing campaigns will continue to function as...
Why search marketers don’t think a dedicated four-year degree is necessary; Thursday’s daily brief
And, PPC pros, say goodbye to the standalone Maximize conversions and Maximize conversion value...
Google announces new deals sections, promotional tools and expanded reporting ahead of the holiday shopping season
Promotions uploaded via Google Merchant Center are automatically surfaced to shoppers, regardless of whether the merchant advertises on...
Users can now leave more detailed restaurant reviews on Google
Details like price range and meal type are useful for potential customers, but will Google use it to enable search...
Would you have pursued a four-year degree in PPC or SEO?; Tuesday’s daily brief
And, the Marketoonist provides some perspective on what consumers really care...
Would your job be easier or more difficult if Google wasn’t the dominant platform?; Thursday’s daily brief
And, we say goodbye to Twitter’s Fleets and Google Posts for knowledge...
Yelp Audiences allows advertisers to reach Yelp users off the platform
Targeting is based on the user’s purchase intent on Yelp and ads do not have to lead back to Yelp’s...
The July core update is “effectively complete”; Tuesday’s daily brief
And, how search professionals can help fight against misinformation in their...
Google’s Pandu Nayak shares his roadmap for MUM and how it can help the company handle more complex queries
“There is no expectation that it will become this question-answering system,” Nayak told Search Engine Land, adding that such a system is “just...
Why it’s important to educate your friends and family about search; Thursday’s daily brief
Plus, data from Google’s July core update and Microsoft Advertising’s new Multimedia...
So Google gave you another year to prepare for the Cookiegeddon. Now what?; Thursday’s daily brief
And, 51% of local marketers say their business will hire more SEO staff this...