Microsoft Advertising updates reporting dashboard with recent reports, real-time previews and more
The new reporting dashboard is aimed at streamlining workflows by making reports easier to customize and access.
George Nguyen is the Director of SEO Editorial at Wix, where he manages the Wix SEO Learning Hub. His career is focused on disseminating best practices and reducing misinformation in search. George formerly served as an editor for Search Engine Land, covering organic and paid search.
The new reporting dashboard is aimed at streamlining workflows by making reports easier to customize and access.
George Nguyen | Mar 22, 2022 at 7:00 am ETThe update also includes support for custom actions and action triggers, conversion goals, shared audiences and more.
George Nguyen | Mar 21, 2022 at 5:16 pm ETIt’s time for search marketers to shake off the inertia and adopt Google Analytics 4.
George Nguyen | Mar 16, 2022 at 9:59 am ETThe expanded capabilities may be good news for hotels, but not so much for online travel agencies.
George Nguyen | Mar 16, 2022 at 9:00 am ETMore placements may help businesses like car dealerships get in front of more potential customers.
George Nguyen | Mar 16, 2022 at 7:00 am ETThe integration may help contextualize data to enable more efficient campaigns as well as time savings.
George Nguyen | Mar 15, 2022 at 10:52 am ETThe Opinions section contextualizes news-related listings for users, which may help reduce misinformation.
George Nguyen | Mar 14, 2022 at 1:09 pm ETThis new format uses vehicle data feeds in Google Merchant Center to match users’ searches with ads.
George Nguyen | Mar 11, 2022 at 12:11 pm ETThis latest policy change takes widespread ad suspensions from platforms across the industry into new territory by targeting businesses in Russia.
George Nguyen | Mar 10, 2022 at 3:31 pm ETThe features may help improve Pinterest as a marketing channel for retailers as well as a shopping destination for users.
George Nguyen | Mar 10, 2022 at 2:54 pm ETIn addition to political and economic sanctions, the conflict in Ukraine has prompted many crucial platforms to cut off advertiser access to Russian audiences.
George Nguyen | Mar 8, 2022 at 3:01 pm ETThe new features include sections for background information, estimated casualties and photos of the conflict.
George Nguyen | Mar 7, 2022 at 5:24 pm ETProfessional service ads stay consistent with Microsoft Advertising’s formula for vertical-specific formats, leveraging feed data and automation to match offers to searches.
George Nguyen | Mar 7, 2022 at 7:00 am ETThe platforms already suspended ads from Russian state media; but, as the conflict in Ukraine intensifies, are now stopping all ads from serving to Russia-based users.
George Nguyen | Mar 4, 2022 at 10:50 am ETAd Creator and its built-in photo editor can help advertisers that don’t have access to a design team save time.
George Nguyen | Mar 4, 2022 at 7:00 am ETPreviously, advertisers could only manage their Microsoft Audience Network campaigns via the associated interface or an API. Now, they can also manage them offline via the Microsoft Advertising Editor.
George Nguyen | Mar 3, 2022 at 7:00 am ETThe acquisition is Semrush’s first foray into products not specifically designed for search and content marketing teams.
George Nguyen | Mar 2, 2022 at 12:03 pm ETTo view these reports, Google recommends referencing the App Campaigns Brand Safety Placement report within Google Ads instead.
George Nguyen | Mar 1, 2022 at 12:14 pm ETThe company also announced global availability of its Marketing with Purpose attributes, a pilot for multi-asset Audience Ads and greater support for Google Import.
George Nguyen | Mar 1, 2022 at 7:00 am ETA “considerable portion” of the revenue from the fee increase will be reinvested into the marketplace, Etsy says.
George Nguyen | Feb 28, 2022 at 1:44 pm ET