The Google product reviews update was big, just not big for everyone; Wednesday’s daily brief
And, no, tCPA and tROAS aren’t going...
George Nguyen
George Nguyen is an editor for Search Engine Land, covering organic search, podcasting and e-commerce. His background is in journalism and content marketing. Prior to entering the industry, he worked as a radio personality, writer, podcast host and public school teacher.
Target CPA and Target ROAS will be bundled with other Google Smart Bidding strategies
Advertisers are still able to use tCPA and tROAS, but later this year, these options will only appear with Maximize Conversions and Maximize...
WordPress proposes blocking FLoC by default
It’s estimated that 40% of all sites use WordPress. If the proposal is implemented, that could be a devastating blow to Google’s ad-targeting...
Automation isn’t about what machines can do for you, it’s about what you can do together
Automation puts new capabilities at our fingertips, but success will remain out of reach if you don’t take an active role in guiding those...
Tips from the pros at SMX Create; Wednesday’s daily brief
Plus, competitors and regulators are sounding off on...
In search of your most memorable moments; Monday’s daily brief
Plus, only YouTube and Reddit have seen much usage growth since...
Google updates Merchant Center product data specifications
This year’s updates focus on improving the quality of product information across both paid and organic Shopping...
Amazon now accounts for more than 10% of U.S. digital ad market revenue; Wednesday’s daily brief
Plus, Google's new product leads and Yelp introduces a new diversity attribute for business...
Google Ads’ continuous audience sharing is now available from sub-accounts
When enabled, existing and new remarketing lists you create from sub-accounts are automatically shared with your manager...
Yelp introduces a searchable Asian-owned business profile attribute
In February, Yelp searches for Asian-owned businesses were up 130%...
Google’s latest Maps and GMB features up the ante for competing platforms; Wednesday’s daily brief
Plus, Neeva is in beta testing and Twitter's rumored community page...
Pickup and delivery attributes, indoor Live View and more AI-powered features are coming to Google Maps and GMB
Google is packing more features, many commerce-related, into Maps, helping the company maintain its position as the intermediary between our online...
Microsoft Advertising introduces more automation via ad suggestions with auto-apply
Ad suggestions marked as auto-apply will start serving after 14 days if no action is...
FLoC testing hits a snag in Europe; Wednesday’s daily brief
And, which is more difficult for brands, being authentic or conveying...
YouTube experiments with automated lists of products detected in videos
Plus, enabling YouTube video playback directly within Twitter may help content creators get more...
Zero-click Google searches rose to nearly 65% in 2020
Efforts to regulate Google aren’t making a dent. And, the pandemic may have resulted in greater overall search volume, but zero-click searches may...
Why the FTC didn’t sue Google in 2013; Wednesday’s daily brief
Plus, everything we know about FLoC, and some good ole marketing humor....
FLoC is coming — Here’s what we know so far
Google has positioned its third-party cookie replacement squarely between advertisers and users, and both sides are...
Has automation actually changed the way you do your job?; Wednesday’s daily brief
Plus, Google goes organic with its hotel search...
Google Ads mobile app adds custom and performance insights notifications
The updates can help advertisers keep tabs on the metrics that are important to them and notify them of significant performance...