You can change cookie expiration and update settings in GA4
Users can easily make changes and updates to cookies in GA4 in the admin, property column of GA4.
Instead of using the Google Tag Manager or global site tag code for cookie expiration or settings, you can now update them in GA4.
Google announced last week that if you want to make changes to the default cookie settings, you can do so right in the GA4 property column section of your account.
Read the announcement and help guide. You can read the announcement and learn how to change these settings here.
Why we care. Making these changes can now be done faster and easier through GA4 instead of contacting your developer or making updates to the global site tag.
Contributing authors are invited to create content for Search Engine Land and are chosen for their expertise and contribution to the search community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.
Related stories
New on Search Engine Land
About the author
