TikTok
TikTok commits to updating ad policies to better align with EU rules
The social media platform has made significant improvements to safety over the last year, but they still have a long way to go.
Nicole Farley is an editor for Search Engine Land covering all things PPC. In addition to being a Marine Corps veteran, she has an extensive background in digital marketing, an MBA and a penchant for true crime, podcasts, travel, and snacks.
TikTok
The social media platform has made significant improvements to safety over the last year, but they still have a long way to go.
Nicole Farley | Jun 23, 2022 at 12:51 pm ETThe custom emojis were previously only available to large brands paying a premium.
Nicole Farley | Jun 23, 2022 at 11:48 am ETTwitter started testing the tool in 2021 and has now rolled it out to all managed advertisers.
Nicole Farley | Jun 23, 2022 at 10:18 am ETExclusivity and data sharing are some of the considerations Netflix is examining for a lower priced ad-supported partnership.
Nicole Farley | Jun 23, 2022 at 9:01 am ETMicrosoft
The new program aims to increase clicks and conversions for online retailers - but at what cost?
Nicole Farley | Jun 22, 2022 at 7:05 am ETMeta's responsible AI means advertisers will have a tougher time targeting certain interests and demographics for housing ads.
Nicole Farley | Jun 21, 2022 at 6:02 pm ETCompeting for creators' attention, Meta is rolling out additional tools and updates allowing for further monetization on its platforms.
Nicole Farley | Jun 21, 2022 at 1:17 pm ETSome US business categories may see their Local Search Ads disabled until they meet the new requirement.
Nicole Farley | Jun 21, 2022 at 11:15 am ETThe bug doesn't show any data when you attempt to compare date ranges.
Nicole Farley | Jun 21, 2022 at 10:20 am ETPPC
This is Spotify's latest attempt at keeping the platform a safe environment for creators, listeners and advertisers.
Nicole Farley | Jun 17, 2022 at 11:04 am ETThe new features are aimed at helping brands and creators reach consumers through creative images and videos.
Nicole Farley | Jun 17, 2022 at 9:25 am ETPPC
The latest effort aims to protect searchers, publishers, and advertisers from rising threats and attack vectors in a timely maner.
Nicole Farley | Jun 16, 2022 at 7:05 am ETPPC
We asked and you answered. Automation and lack of transparency ring in at number one. Support and clients are a close second.
Nicole Farley | Jun 15, 2022 at 3:01 pm ETApple
Early projections by analysts put the tech giant "in a good place to take advantage of the booming mobile advertising market."
Nicole Farley | Jun 15, 2022 at 12:38 pm ETPPC
Here's how you can use the potent combination of human input and machine learning to create winning PPC campaigns.
Nicole Farley | Jun 15, 2022 at 11:35 am ETMicrosoft Advertising
Bing aims to drive a modest $25 million in merchandise sales by the fiscal year 2023.
Nicole Farley | Jun 14, 2022 at 5:29 pm ETRelevant keywords on your site are tagged and hyperlinked, opening shopping results within a pop-up window.
Nicole Farley | Jun 14, 2022 at 10:28 am ETSeveral recent probes from EU regulators may push Google to forego fines in lieu of allowing rival YouTube ads
Nicole Farley | Jun 13, 2022 at 1:35 pm ETGoogle Ads
The updates cover new features and updates around reporting, network settings, and inventory.
Nicole Farley | Jun 13, 2022 at 12:28 pm ETThe new policy opens the door for many advertisers who had previously been limited on where they could place their ads.
Nicole Farley | Jun 10, 2022 at 3:05 pm ET