Google Chrome will soon add 6 relevance and measurement APIs
These enhancements are designed to offer a more realistic preview of the digital landscape without the presence of third-party cookies.
Nicole Farley is the founder of Web Sprout, an inbound marketing agency. She formerly was PPC Editor for Search Engine Land (from 2022-2023), covering paid search, paid social, Google Analytics and more. In addition to being a Marine Corps veteran, she has an extensive background in digital marketing, an MBA and a penchant for true crime, podcasts, travel, and snacks.
Google Analytics 4 audience builder gets a refresh
GA4 has added new dimensions and metrics, more robust manipulation of event value and event count, and matching between dates.
Microsoft Advertising launches chat API to monetize AI chat
The ads for chat API will allow partners to serve ads on chat platforms from Microsoft as well as other companies.
Instagram has rebranded content ads to partnership ads
The partnership ads provide advertisers with a more effective and cost-efficient method to reaching audiences.
TikTok’s new ad product gives publishers 50% stake
The program allows an elite group of creators to collect half the revenue from video ads that appear just after their TikTok posts.
YouTube has a new interface, and not everyone is excited about it
The experiment is only available to a handful of people at the moment.
GA4 custom funnel reports are here
The report can help you identify steps in the funnel that need improvement.
3 new Facebook Reels features
New personalization controls include letting you customize what you want to see more or less of so the videos you see are more relevant to you.
Roku streaming collaboration and 5 other Microsoft Ads updates for May
The new advancements include Roku collaboration, streamlined video management, code-free conversion goals, and expanded language support.
New update to Meta Ads location targeting
Meta quietly rolled out the change without making any announcements.
Google expands media buying with real-time bidding integrations
The integrations are meant to assist advertisers in becoming more competitive when targeting new audiences within apps.
3 new enhancements for YouTube Shorts
The new features are being announced at the IABFronts conference this week.
Pinterest and Amazon team up for multi-year ads partnership
The partnership will be a multi-quarter implementation, which will begin rolling out later in 2023.
Google UA historical data will be available until July 1, 2024
Turndown is also the same date for standard and 360 properties.
New update to Google’s Dangerous products or services policy
Violations will be issued, at least 7 days, prior to any suspension of your account.
5 new changes to the Google Ads API
The revised client libraries and code examples will be made available by Google next week.
TikTok Shop launches in Beta
TikTok subscribers will be notified of the new beta program via email.
Google Ads is testing a gold verification badge
Though Google has not yet released a statement, the new badges are likely in testing phase.
Google search revenue rises 2%, slight dip in total ad revenue
YouTube revenue also fell almost 3% YoY.
Google Ads errors and issues reported
Google is investigating the latest issues and will report back with an update "shortly."
A catastrophic Meta bug caused overspending, higher-than-average CPA’s
A major outage took advertisers by surprise on Sunday with ad spends and CPA's reaching 4x or more.
Yelp unveils 3 new features to transform user experience and boost engagement
The new features simplify finding businesses tailored to users' needs and promote valuable content contributions.
Google announces new validations for ad account names
Account names with URL's will no longer be permitted.
Twitter introduces mandatory verification for advertisers
As Twitter's traditional blue check mark system reaches its conclusion, the social media platform's newly introduced paid verification process is causing quite the chaos.
4 new Google Analytics 4 Home page features
Google has added a new welcome tutorial, made changes to the Suggested for you section and more.
Generative AI coming soon to Google Ads
The AI will generate ads by remixing creative content (images, videos, text) to target specific audiences and meet campaign objectives.
Microsoft has dropped Twitter from its ad platform
Sayonara, Twitter. Nobody wants to pay for your high-priced API.
Amazon layoffs hit its advertising unit
The layoffs are part of the previously announced job cuts that are expected to affect 9,000 employees.
Safari tightens grip on third-party interactions
Advertisers say the change creates a lot of blind spots and a lot of unnecessary headaches.
Instagram now allows up to 5 “links in bio”
To use the feature, tap “Edit profile,” then “Links,” then “Add eternal link.” You can then drag and drop the links in the order you want them to appear.
9 more states join federal antitrust lawsuit against Google
The Biden administration has sought to toughen antitrust enforcement. Alongside the Google lawsuit, it is also challenging multiple proposed mergers.
Google’s interest-based ad experiments show ad spend, click-through rates down slightly
In the first quarter of 2023, a study assessed the performance of interest-based audiences using a mix of privacy-preserving signals.
Google implements a new GA4 fractional, cross-channel web conversions feature
The new tracking enhancement could lead to more precise measurements and improved optimization.
Google investigating Merchant Center ad disapprovals
It's unclear if the issue is due to a glitch, but Google is looking into it. There is no ETA for a fix.
Canadian advertisers now have access to Google vehicle ads
The availability of vehicle ads will extend to additional countries at a future date.
Reddit is updating its gender identity and ads policies
Reddit will send private messages to redditors that previously provided their gender to make users aware of this update.
Advertisers slow to return to Twitter despite Musk’s claims
“An emailed request for comment to Twitter, which no longer has a communications team, returned an automated reply with a poop emoji.”
4 new Instagram Reels features
The new features are intended to enhance user experience, boost creator-audience engagement, and provide valuable insights for data-driven content creation.
Google Marketing Live registration opens
Stay up to date on new products & technology, adapt to new strategies, and capitalize on emerging opportunities.