2020 will be the year to get our data right
A reliable data flow will help automation tools we started to use in past years do their jobs better.
Identify traffic-stealing competitors
Find untapped keyword opportunities
Create content that ranks higher
Aaron has been in the industry for the better part of a decade, leading paid media campaigns with clients ranging from Fortune 50 companies to startups and local businesses. He's the Group Director of SEM at Tinuiti, a full-service digital agency with offices across the US. Aaron's role is to support a growing SEM team across the US, looking years ahead so his team can look days ahead. In addition to his day to day, Aaron's a frequent industry speaker and instructor at Drexel and University of Vermont, working to grow the next generation of great marketers. He moonlights as a brewer, hockey player, slow cyclist and claims to be the industry’s top chef.
A reliable data flow will help automation tools we started to use in past years do their jobs better.
Aaron Levy | Jan 3, 2020 at 10:38 am ETColumnist Aaron Levy, a big advocate of PPC segmentation, discusses the pros and cons of device-specific AdWords campaigns and shares tips on how to get started.
Aaron Levy | Dec 16, 2016 at 11:14 am ETLooking for inspiration when it comes to designing and running tests in your PPC accounts? Columnist Aaron Levy recaps a session on this topic from SMX East 2016.
Aaron Levy | Oct 17, 2016 at 1:45 pm ETThere is an ongoing debate amongst SEM experts as to how to best segment your PPC accounts, and columnist Aaron Levy illustrates his process with a handy flowchart.
Aaron Levy | Jun 2, 2016 at 11:01 am ET