How ‘it’s just SEO’ took over the GEO conversation
The GEO debate has become a distraction from a larger shift in how AI systems surface brands, sources, and recommendations.
Contributor
Andrew Holland's latest articles
Why brand authority beats topical authority in AI search
More content won’t make you an authority. AI search rewards brands with visibility, mentions, and real demand.
The Mad Men era of SEO: Why AI is shifting search to persuasion
Content gets brands found. AI decides who gets recommended — based on positioning, proof, and presence across the web.
Content marketing in an AI era: From SEO volume to brand fame
AI is collapsing informational SEO. Learn why discoverability is now an economic problem — and how to build fame beyond traffic.
7 digital PR secrets behind strong SEO performance
As informational search declines, digital PR is driving authority, relevance, and high-intent results in SEO. Here’s how it works.
Why copywriting is the new superpower in 2026
AI didn’t kill copywriting. It killed low-grade informational SEO. Persuasion, positioning, and clarity now matter more than traffic volume.
Why share of search matters more than traffic in the AI era
As AI reduces clicks and fragments discovery, share of search offers a clearer signal of brand demand and competitive momentum.
Why AI availability is the new battleground for brands
GEO redefines visibility through AI availability – how likely your brand is to be recognized and recommended by AI systems.
How to know if your GEO is working
GEO performance comes down to proof. Share of search, buyer intent, and prompt visibility show whether your strategy is creating real demand.
Fame engineering: The key to generative engine optimization
Fame engineering builds AI availability – ensuring generative engines recognize, understand, and recommend your brand in buying moments.
The $1 trillion generative economy that smart SEOs will own
The generative economy is emerging fast. SEOs who pivot to brand-first, AI-driven strategies will own the next decade of search.
In GEO, brand mentions do what links alone can’t
Help LLMs connect the dots on your brand. Strategic mentions across media, content, and communities make the difference.
An AI-powered process to diagnose E-E-A-T issues
As AI takes over search, E-E-A-T is how brands stay visible. Audit credibility gaps and position yourself as the choice AI recommends.
The rise of ‘like hat’ SEO: When attention replaces outcomes
The industry is flooded with viral claims and zero context. Here's how to see through the noise and find real expertise.
Why AI will break the traditional SEO agency model
AI platforms are rewriting SEO economics – slashing costs, automating expertise, and forcing agencies to evolve fast or face extinction.
How to use ChatGPT Tasks for SEO
Stop doing busy work and start optimizing smarter. This new ChatGPT feature automates SEO tasks and boosts efficiency.
7 ways to increase SEO revenue without losing clients
From service splitting to premium pricing, learn how to structure your SEO offerings to maximize client investment.
How to diversify your traffic sources
Don’t rely solely on Google. Learn to diversify your traffic sources with newsletters, podcasts, and more to create a thriving brand world.
The SEO career crisis is coming: Are you ready?
Learn how to navigate the uncertain future of SEO, keep your career stable and prepare for the next growth phase.
Why SEOs are killing digital PR
Focusing on cost-per-link in digital PR is stifling creativity and effectiveness. Here's how to use digital PR for real results.
Keyword research for SEO: The ultimate guide
Keyword research should focus on revenue generation, not just traffic. Here’s how to turn keywords into business assets that drive growth.
The billion-dollar one-person SEO agency: Fiction or the future?
A look into the potential for streamlined operations, increased productivity and billion-dollar valuations of AI-powered SEO agencies.
Mastering SEO account management: The recipe for success
Learn to maintain a work-life balance while keeping clients happy and managing your SEO workload effectively.
What to do if you lose your SEO job: The emergency handbook
Lost your SEO job? Don’t panic. Here are proven strategies for quickly landing your next position or building a freelance business.
Information gain: Here’s what this new SEO ‘buzzword’ really means
Here's what information gain means for machine learning, Google patents and information foraging theory – and how to leverage it.
Link devaluation: The hidden threat of SpamBrain
Learn why buying links could be a recipe for disaster as Google tightens its grip on spammy SEO tactics.
How SEO grows brands: The science behind the service
SEO is an investment in brand growth, not a short-term ROI play. Learn how SEO boosts brand availability and acquisition of new buyers.
The great SEO heist: The untold story
Beyond this viral SEO story lies difficult questions about information ownership in the age of AI. Here’s what SEOs can take away from it.
Why brand mentions are the future of backlinks
Learn why Google's emphasis on entities makes brand visibility crucial for organic growth and how digital PR shapes the future of SEO.
Why you shouldn’t measure SEO performance by ROI
Learn why ROI may not be the most accurate metric and how to assess the effectiveness of your SEO efforts instead.
Share of search: The SEO metric you can’t ignore
Unlock the true potential of SEO with share of search. Learn why this metric matters and the role of brand search in proving SEO's value.
Digital PR vs. manual link building: Adapting to the modern search landscape
Relationships are the new currency of the web. Discover why digital PR is overtaking manual link building in the age of semantic search.
Beyond SEO: Embracing the future of organic search optimization
Keeping up with the changes in search means going beyond Google's Page 1 and optimizing for organic search across multiple platforms.
How to build a strategic SEO process
Learn how to create a strategic SEO process that leads to results – and what SEO pros should consider when pricing SEO strategy.
Forget link building, think link earning
Here's why SEOs should move on from building links, how link earning works and the results you can generate with a new backlink approach.
7 proven methods to explain the value of SEO
Reporting on these seven metrics and providing proper context can increase SEO's perceived value to your stakeholders.
17 tips to improve your AI-assisted content creation process
Are you using AI tools for content creation? Ensure your process is as best it can be when you follow these 17 tips.
7 emerging skills every SEO must master in 2023
In a world where skills are taught for free on YouTube, we must up our game to ensure that SEO gains a bigger piece of the marketing budget.
SEO content writing vs. content writing: The key difference
While SEO content writing and content writing differ, one is not better than the other. Here's why you need both to succeed in marketing.
Why good content costs serious money
Establish the right budget so your content can have a significant impact on your prospects.