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How to build an action-oriented second brain for SEO
Put AI to work before your day begins with automated research, prepared drafts, task tracking, and feedback that improves future work.
The latest jobs in search marketing
Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.
Why the SEO industry needs in-person meetups
The SEO community hasn't disappeared. It's just harder to find everyone in one place. Here's why meeting offline is worth another look.
When a key search team member leaves: How to maintain continuity
From documenting strategic decisions to managing the first 90 days, here’s how to minimize disruption to your SEO and PPC programs.
14 remote work statistics
Latest remote work stats: prevalence, benefits, and challenges. Insights on employees, industry trends, & work-life balance.
How to become an SEO expert
Want to become an SEO specialist? This guide will teach you all about SEO certifications, learning frameworks, different approaches, and emerging trends in the SEO industry.
What the PPC agency of 2027 will look like
As routine PPC work gets automated, agencies face a bigger question: What will clients still pay humans to do?
Breaking into SEO starts with creating your own opportunities
Your projects can build a portfolio, your publishing can build credibility, and your relationships can lead to jobs, clients, or partnerships.
35 common SEO interview questions (And how to answer them)
Ace your SEO job interview with our guide featuring 35 top questions and helpful answers provided by expert SEOs.
How product thinking can make you a better SEO
Product thinking forces you to ask better questions about SEO: What problem are we solving, how should it be built, and did it actually work?
What effective SEO client onboarding looks like: The first 90 days
SEO onboarding sets the tone for the client relationship. Learn what to establish early around goals, expectations, and responsibilities.
You can outsource marketing. You can’t outsource accountability.
Better marketing partnerships start with business context, clear feedback loops, and metrics that show more than traffic and rankings.
Fractional SEO leadership: The case for strategic ownership
Need senior SEO expertise without a full-time hire? Fractional leadership provides strategic direction and ownership.
15 lessons from 15+ years in search
From search history and technical SEO to imperfect data and AI search, these 15 lessons can help you stay curious, pragmatic, and effective.
LLM visibility starts with better internal communication
Better search outcomes depend on how your teams work together. See why communication is the foundation for adapting to AI-driven change.
The worst thing you can be in an SEO job interview is forgettable
SEO skills are now the baseline. Learn how side projects, experiments, and other tangible work can make you more memorable.
Want to present at SMX Next? Now’s the time to submit a pitch!
If you’re on top of the latest techniques and what’s to come in SEO, PPC, and AI search, submit a pitch to present at SMX Next.
An open letter to everyone hiring a search leader
The Anthropic job posting everyone’s dunking on is the new standard. Companies that get it right will quietly win the next decade.
Why continuous learning is now part of search performance
As AI takes on more execution, you need stronger skills in interpretation, prioritization, and performance analysis.
The new PPC skill set: From keyword manager to system optimizer
AI-driven Google Ads is changing the PPC role from campaign execution to signal design, conversion architecture, and system guidance.
How AI may increase the value of SEO expertise
As AI automates repetitive SEO tasks, the biggest advantage may go to practitioners who know how to guide it.
Your client sent ChatGPT SEO advice: Here’s how to respond
The key isn’t arguing with AI outputs. It’s guiding stakeholders through what’s useful, generic, or simply incorrect.
New to PPC? 7 tips to build skills and confidence fast
Cut through PPC complexity with practical tips on testing, AI, and reporting so you can make smarter decisions from day one.
7 lessons from moving from agency to in-house SEO
Owning performance means turning analysis into action, navigating internal teams, and answering for results when things don’t go as planned.
5 lessons from delivering bad SEO news to executives
Executives don’t need SEO jargon. They need clarity, diagnosis, and direction. Here’s how to deliver all three when results fall short.
The new PPC playbook: From media buyer to profit engineer
Platforms run the tactics. Your value now comes from data strategy, business alignment, and owning performance beyond the ad account.
PPC salaries are splitting: Which side are you on?
Mid-career PPC roles are under pressure as top earners pull away. New salary data shows what’s driving the divide.
HubSpot rebrands its flagship conference from Inbound to Unbound
After declaring inbound dead last year, HubSpot is renaming its annual conference to something less limiting.
Audit your agency: 6 questions to find a true growth partner
Most agencies sound the same. The real differences show up in how they optimize, measure, and scale. This is how to uncover them.
Build your marketing ark: A framework for AI, empathy, and design
Customers are overwhelmed and teams are burned out. Here’s how to use AI to simplify decisions and improve marketing performance.
SEO’s biggest threat in 2026? Your own organization
From AI overreliance to fragmented data and poor collaboration, internal issues are quietly undermining SEO performance. Here’s what to fix.
AI is squeezing marketing agencies from both sides
Agencies embraced AI to cut costs, but clients did the same. Now expectations are rising, budgets tightening, and value under scrutiny.
Your SEO maturity score doesn’t measure what you think it does
VGMM scoring reveals governance gaps, single points of failure, and whether your SEO can scale beyond individual expertise.
How to avoid 11 common SEO interview mistakes and land your next job
What hiring managers notice in SEO interviews — and how candidates can present their projects, knowledge, and experience more effectively.
Why tomorrow’s media leaders must think like product managers
Campaign optimization isn’t enough anymore. Today’s media leaders must think like product managers and own the entire user journey.
Why PPC teams are becoming data teams
Automation and AI are changing PPC roles. Winning teams now control data infrastructure, measurement, analysis, and experimentation.
How to become an SEO freelancer without underpricing or burning out
Specialize, productize, and price your services strategically. Here’s how to build a freelance SEO business that scales without chaos.
8 tips for SEO newbies
Early-career SEOs should prioritize business context, search intent, technical basics, and hands-on research before relying on AI tools.
How to build AI confidence inside your SEO team
From shared tool selection to celebrating wins, here are four practical ways to reduce fear and turn AI into a strategic partner.
How to work with your SEO agency to drive better results, faster
From kickoff to technical execution, learn how to remove bottlenecks, empower cross-functional teams, and prove ROI from your SEO investment.