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What you read here is written by our experienced in-house team, and subject matter experts from leading brands and agencies.
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10 salary negotiation tips for search marketers
Marketing roles lack clear salary standards. These tips help you assess your value, benchmark pay, and negotiate with confidence.
The latest jobs in search marketing
Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.
10 keys to a successful PPC career in the AI age
The best PPC marketers use AI with intention, skepticism, and context. Here’s what separates them from the rest.
Help us shape SMX Advanced 2026. You could win an All Access pass!
Tell us what you want to learn about and who you want to hear from at SMX Advanced taking place June 3-5 at the Westin Boston Seaport.
What successful brand-agency partnerships look like in 2026
Agency roles differ by company size, from execution-first to integrated partners. Here’s how to align structure and accountability.
What 15 years in enterprise SEO taught me about people, power, and progress
SEO careers stall more from people and process than algorithms. Learn the skills that build influence and long-term enterprise success.
The AI gold rush is over: Why AI’s next era belongs to orchestrators
Why the 'more is better' era of marketing technology is officially over, and what actually works instead.
How to document your SEO strategy
Learn what makes a successful SEO strategy and why documenting it can help you gain buy-in, set realistic goals and streamline your efforts.
How to build and lead a successful remote SEO team
Whether you’re managing an agency or an in-house team, make remote SEO work with the right tools, culture, and leadership practices.
SEO stakeholders: Align teams and prove ROI like a pro
SEO strategy needs buy-in. Learn how to manage SEO stakeholders, secure budgets, and communicate performance to execs, devs, and content teams.
How to produce a better PPC QBR for your stakeholders
Don’t settle for another dull recap. Deliver PPC QBRs that highlight impact, engage stakeholders, and drive next-quarter strategy.
Agency-grade PPC audits: How to turn reports into growth roadmaps
Want PPC audits that actually move the needle? Front-load insights, add context, and end with an action plan that clients act on.
How to build a paid media team in the AI age
Most hiring checklists are stuck in 2017. Here’s how to spot marketers who can outpace algorithms and rivals alike.
Becoming AI-native: The next leap for SEO professionals
Your SEO career depends on more than tool usage. Find out what it takes to become an AI-native SEO and lead the future of search.
How to master the client call: Agency edition
Your deck won’t save you. Your data won’t speak for itself. Learn how small agencies can turn client calls into their biggest retention tool.
Want to present at SMX Next? Now’s the time to submit a pitch!
There is more change than ever in search. If you’re on top of how AI is affecting search marketing and have a vision for what’s to come, submit a pitch to present at SMX Next.
How to stay grounded (and inspired) as AI changes search and SEO
Traffic's down. Clients are nervous. But SEO isn’t over – it’s just evolving. Here’s how to keep up without burning out.
3 soft skills that are critical for SEOs in 2025
With AI and data everywhere, SEOs must adapt. Learn why soft skills like storytelling and audience empathy matter more than ever today.
Confessions of a PPC-only agency: Why we finally embraced SEO
SEO used to feel like guesswork. Not anymore. Here’s how a PPC-first agency turned it into a performance machine.
Stop sabotaging your PPC success: 13 traps that kill growth
Scaling too fast, hiding help, micromanaging teams – break these bad habits and build a smarter, scalable PPC operation.
Why SOPs are the secret weapon for small SEO teams
SOPs aren't just for big teams. Discover why smart, streamlined systems are essential for small SEO operations – and how to build your own.
The modern SEO: Researcher, strategist and project manager
The SEO of 2025 wears many hats: strategist, researcher, collaborator. This is the new SEO mandate – and how to stay relevant.
12 skills every SEO specialist must master by 2026
SEO in 2026 won’t be just about tactics. It’ll demand strategy, tech fluency, and human insight. These are the skills to build now.
6 tactical ways to responsibly use AI for everyday SEO
Learn how to scale content, analyze data, and enhance SEO results while effectively and responsibly using AI.
The rise of ‘like hat’ SEO: When attention replaces outcomes
The industry is flooded with viral claims and zero context. Here's how to see through the noise and find real expertise.
Why AI will break the traditional SEO agency model
AI platforms are rewriting SEO economics – slashing costs, automating expertise, and forcing agencies to evolve fast or face extinction.
Personal SEO: How to get found and stand out
Take control of your online presence with personal SEO strategies that help you get noticed by employers, partners, and clients.
5 undervalued skills to complement PPC management
Where would your career be with 20/20 hindsight? Discover five undervalued skills that will explode in value. Future you will thank you.
7 power moves to accelerate your PPC career
Excelling at PPC involves more than just campaign management. Stand out, communicate effectively, and take extreme ownership of your success.
​12 tips to win more SEO clients
Learn how to build a strong client pipeline with these practical strategies, outreach tips, and expert insights.
12 essential paid search tips for newbies
Master paid search with essential tips to question assumptions, analyze data, and optimize campaigns effectively.
7 tips for SEO newbies
SEO can feel overwhelming for beginners, but these tips will help you master the basics and build a strong foundation for success.
7 reasons why we love SEO
What makes SEO so captivating? Here's why this ever-changing field attracts strategic thinkers and creative problem-solvers alike.
7 ways to increase SEO revenue without losing clients
From service splitting to premium pricing, learn how to structure your SEO offerings to maximize client investment.
Mentorship in SEO: How to learn, grow, and build your network
SEO is always evolving. Why navigate it alone? Find out how mentorship can fast-track your learning and boost your career.
Why branding matters for in-house SEO teams
Your SEO team’s brand can impact collaboration and executive support. Find out how to create a valuable team brand that stands out.
5 key PPC areas to prioritize in 2025
Practical insights to refresh your PPC approach for the new year, from cleaning up your accounts and upskilling strategically.
Start 2025 strong with data-driven strategies for retail success
Discover how leading brands are using customer insights to optimize shopper journeys with actionable data.
How to avoid 10 common SEO interview mistakes and land your next jobÂ
Prepare like a pro for SEO interviews. Learn how to convey your skills, answer questions effectively, and avoid common missteps.
How to make a website for a small business
How to build a website for a small business: 1) Choose a platform, 2) Pick a domain, 3) Design your site