Cloudflare’s Pay Per Crawl campaign from an SEO-led PR perspective
Cloudflare turned a bold idea into a market-defining move – earning 2,000+ backlinks, lifting branded searches, and shaping AI visibility.
Identify traffic-stealing competitors
Find untapped keyword opportunities
Create content that ranks higher
Apostolis Lianos is Head of SEO at ON.marketing, one of Greece’s leading SEO agencies. He specializes in data-driven SEO strategies for eCommerce and SaaS businesses and is a passionate Omnichannel SEO enthusiast. Since 2017, Apostolis has led SEO efforts for over 200 brands across 8 countries.
Cloudflare turned a bold idea into a market-defining move – earning 2,000+ backlinks, lifting branded searches, and shaping AI visibility.
Apostolis Lianos | Aug 22, 2025 at 9:00 am ET