Ashley Kemper

Ashley Kemper

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Apple

Using Campaign Tracking To Measure Link Building Success

Ask any SEO what the most difficult, confounding and valuable part of optimization is, and you’ll invariably get a consensus: link building. Even the term “link building” has become so controversial that many marketers are shying away from it in favor of “content marketing” or “online PR.” Marketers know to log, track and report on […]

| Jun 17, 2014 at 10:05 am ET
checklist

Content

SEO Checklist For Startup Websites

Startups have a lot going on. Staffing, outreach, overhead, paperwork, development, testing, financing — and that’s just before lunch. Regardless of the industry, startups are by their nature volatile businesses that are stuck bootstrapping much of the heavy lifting early on in their lifecycle. While entrepreneurs are experts in their given fields and may even […]

| Sep 6, 2013 at 9:05 am ET

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