Content Marketing

Is Searching For Porn Too Easy With Bing?

Microsoft’s new Bing search engine has its own unique approach to video search which has engendered both praise and pans. Perhaps the most remarked upon feature is the mouse hover over a thumbnail of a video and Bing will play 30 seconds of the clip with sound. It has already been noted that this feature […]

SEO

Google “Freshness” Factor May Mean Big Implications For Retailers

Changes that Google has made to search queries have a big potential implications for retailers and other merchants. Among the first to recognize this and make proactive site changes is Pinny Gniwisch, executive vice president of marketing at jewelry site www.ice.com. Ice.com is No. 166 in the Internet Retailer Top 500 Guide. Most search engines, […]

Apple

Can GRPs Help Build The Web Video Market?

In traditional television media, GRPs are the coin of the realm.  Gross Rating Points are the metric that agencies use to buy ads on the networks.  Now, Mindshare, a unit of WPP’s GroupM media arm, is embracing GRPs as a metric for web video.  Can this help speed the movement of dollars from traditional TV […]

Content Marketing

Yahoo! Changes Its Video Strategy (Again)

Back when Terry Semel ran Yahoo, the web portal embarked on a grand Hollywood-style video strategy that was abandoned after Semel stepped down.  Now, with another change in CEOs, Yahoo is again reversing course and rolling out a new approach to web video. Carol Bartz is taking over from co-founder Jerry Yang, and among her first […]

Content Marketing

Tube Mogul Buys Video Analytics Firm

In this period of doom and gloom, its rare to see a small company being bold enough to make an acquisition. But that’s just what TubeMogul, which operates the web’s most popular online video syndication and tracking service, has done. The Berkeley, California based company has just acquired flash player analytics firm Illumenex. The combination […]

1

Google’s New Metric For YouTube Ads: Brain Waves

The news came across the wire recently that Google has ventured into new territory to sell the value of their ad space and ad targeting on YouTube. Rather than the standard metrics of clicks and conversions Google is selling a new kind of metric—brain waves. YouTube has recently been pushing overlay ads which appear in […]

Amazon

Who Coined The Term SEO?

Someone’s trying to trademark the term SEO, which has roiled the SEO community. The someone is named Jason Gambert, and he has filed with the US Patent and Trademark Office, claiming to have coined the term “SEO” (for Search Engine Optimization). SEOMoz and others have moved to challenge Gambert’s claim. As the person (along with […]

Content Marketing

Video Search Engine RedLasso Runs Afoul Of The Law

In early Internet days, circa 1996, I had a memorable phone conversation with a webmaster who had put up a site that violated our client’s trademark. The webmaster told me, gently, as if speaking the obvious to a child, that “You don’t understand man. You’re talkin’ about law. This is the internet. The law doesn’t […]

Content Marketing

Video Search Engine Start-Up Yidio Vies For Market Share

The launch of Yidio, a new video search engine start-up, shows that investors feel there is still an opportunity to earn market share in video search. Yidio is a division of 2ten Media and debuted in the beginning of June. The San Diego based search engine indexes content from video portals such as YouTube as […]

Content Marketing

Blinkx Keeps On Keepin’ On

Video Search engine Blinkx has announced five ad deals in recent weeks, along with other new initiatives. Blinkx reminds me of the old New Riders of The Purple Sage song, “Keep on Keepin’ on.” Despite mounting competition from both bigger rivals like Yahoo, Google, AOL, and new start-ups, Blinkx just “keeps keepin’ on”.

Content Marketing

Can EveryZing Automate Video SEO?

EveryZing (formerly named Podzinger) is a Boston based company that has announced a suite of products for video search, EveryZing’s ezSearch product lets media companies offer their users a single integrated search box for audio, video, images, and text. Once ezSearch has blended results into a unified database, the company’s ezSEO service can then make […]

Content Marketing

Meet The Moguls At Tube Mogul

One of the “feel good” stories of the past year is Tube Mogul, the little start up that has come to support over 15,000 video creators as the video distribution and metrics tool of choice Tube Mogul began when a couple of UC Berkeley Business School students (John Hughes and Brett Wilson) decided to enter […]

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