Bob Heyman

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SEO

Google “Freshness” Factor May Mean Big Implications For Retailers

Changes that Google has made to search queries have a big potential implications for retailers and other merchants. Among the first to recognize this and make proactive site changes is Pinny Gniwisch, executive vice president of marketing at jewelry site www.ice.com. Ice.com is No. 166 in the Internet Retailer Top 500 Guide. Most search engines, […]

Yahoo! Changes Its Video Strategy (Again)

Back when Terry Semel ran Yahoo, the web portal embarked on a grand Hollywood-style video strategy that was abandoned after Semel stepped down.  Now, with another change in CEOs, Yahoo is again reversing course and rolling out a new approach to web video. Carol Bartz is taking over from co-founder Jerry Yang, and among her first […]

Tube Mogul Buys Video Analytics Firm

In this period of doom and gloom, its rare to see a small company being bold enough to make an acquisition. But that’s just what TubeMogul, which operates the web’s most popular online video syndication and tracking service, has done. The Berkeley, California based company has just acquired flash player analytics firm Illumenex. The combination […]

Who Coined The Term SEO?

Someone’s trying to trademark the term SEO, which has roiled the SEO community. The someone is named Jason Gambert, and he has filed with the US Patent and Trademark Office, claiming to have coined the term “SEO” (for Search Engine Optimization). SEOMoz and others have moved to challenge Gambert’s claim. As the person (along with […]