Christopher Wallace

Christopher Wallace


About Christopher Wallace

Christopher Wallace is a Client Services Director at iProspect where he is responsible for strategic development and proactive account management of multiple client-facing teams. He leads overall campaign strategy including the integration of search efforts and other client marketing initiatives. In addition, Wallace oversees training and development for client services team members focusing on organic search, pay per click advertising, and online display. Since joining iProspect in 2006, Wallace has worked as a Paid Search Specialist managing multiple accounts, then as a Search Marketing Specialist managing several paid and organic search accounts with a focus on the tactical elements of a campaign. Prior to his current role as a Client Services Director, he joined the Chicago office as a Client Services Manager where he was responsible for overseeing development, day to day execution on client accounts, and strategic direction for Search Marketing Specialists and Search Marketing Analysts. Wallace has worked with a variety of clients in different industries including healthcare, pharmaceutical, retail, health insurance, software, telecommunications, and education across various channels including BtoB and BtoC. Each client engagement has brought a unique set of issues and circumstances including site redesign and re-launch as well as content and structure development. Having successfully completed Google’s advertising professionals program, Wallace is Google AdWords certified, and received his Bachelor’s degree from the University of New Hampshire.

Christopher Wallace's latest articles


5 Key Strategies To Build Your Brand Online

Direct response marketers are obsessed with generating leads and making the sale. So much so in fact that they often discount the value of investing in online branding. But even for marketers who live and die by their performance, neglecting to invest in brands is a mistake. Let’s take a look at why. Understanding the […]


Building Your Brand With Search: A Three Part Strategy

If you’re like most marketers, you spend a lot of time and resources creating and promoting your brand through offline channels such as television, radio, and newspapers. Clearly, it’s something worth protecting. But what if you could improve your branding investment and make it even more worthwhile, reinforcing your offline branding efforts through search? Many […]

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