SEO request for proposal (RFP) questions: what to expect
For agencies ready to go big-time or enterprises interested in putting SEO work out for bid, columnist Clay Cazier documents the top questions that appear in SEO RFPs.
Clay Cazier is Vice President, Search Strategy for PMX Agency, an integrated marketing agency. Clay's resume includes more than 15 years of web development, search engine optimization and content marketing experience on both the client and agency side, including successful ventures in healthcare, travel, legal and retail verticals. At PMX Agency, Clay's role is to lead brands in the formulation of optimization and content plans to be executed in a joint effort between PMX Agency and clients' marketing teams. This not only requires deep technical knowledge but the ability to spot search trends and communicate the opportunity in a way that inspires C-suite executives to act. Clay graduated in 1996 from Millsaps College in Jackson, Mississippi with a BA in Philosophy (Summa Cum Laude, Phi Beta Kappa) and a BA in Biology (Magna Cum Laude). His search marketing experience built over the years was solidified more recently by completing Rutgers University's Social Media Mini MBA in 2010. After living and working in the New York/New Jersey area for 16 years, Clay and his family have recently moved south to help grow PMX Agency's South Carolina office.
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