How to use GA4 to optimize your digital marketing strategy
Here's a framework for maximizing Google Analytics 4 to improve your digital marketing strategy.
Greg Jarboe is the president and co-founder of SEO-PR, which has generated award-winning results for Southwest Airlines, the Search Engine Strategies (SES) Conference & Expo series, and Rutgers University. He is the author of YouTube and Video Marketing and a co-author of Digital Marketing Fundamentals. In addition, he is one of the 25 successful gurus profiled in Michael Miller’s book, Online Marketing Heroes. Since 2003, Jarboe has written more than 1,600 articles for Search Engine Watch, Tubular Insights, Search Engine Journal, and other online publications. Over that time, he has also spoken at more than 80 industry conferences. In addition, Jarboe is an instructor at the New Media Academy in the UAE and for Rutgers, the State University of New Jersey, on Coursera.
Here's a framework for maximizing Google Analytics 4 to improve your digital marketing strategy.Greg Jarboe | May 30, 2023 at 9:00 am ET
American journalists and news reporters never reveal their sources. Google News follows suit, nowhere providing a list of the more than 4,500 English language news sources it claims to track. However, Henk van Ess, an investigative journalist from the Netherlands, offers a service that reveals the names of 1,256 news sources used by Google News […]Greg Jarboe | May 31, 2007 at 1:36 pm ET