What can Google do to combat fake news? Columnist Ian Bowden illustrates some ways the search giant can tackle -- and already is tackling -- this problem.
Good outreach is crucial to link building, but it's not easy. Columnist Ian Bowden explains why it's a tough, yet essential, element of a strong SEO campaign.Ian Bowden | Nov 15, 2016 at 9:35 am ET
Google is often criticized for how it handles spammy links, but columnist Ian Bowden believes this criticism may be unfair. Here, he takes a look at the challenges Google might face in tackling the ongoing issue of paid links.Ian Bowden | Oct 5, 2016 at 10:58 am ET
Enterprise search software can provide powerful insights and management capabilities, but do you really need it? Columnist Ian Bowden discusses the most common features of these platforms and why you might (or might not) want to invest in them.Ian Bowden | Sep 7, 2016 at 10:25 am ET
SEO agencies need to place greater emphasis on user experience. But how can agencies make this transition? Columnist Ian Bowden believes we can learn from the recent shift to content marketing.Ian Bowden | Aug 10, 2016 at 9:37 am ET
Columnist Ian Bowden has created a checklist for SEOs to help troubleshoot losses in rankings and organic traffic.Ian Bowden | Jul 13, 2016 at 10:03 am ET
As SEO practitioners turn their focus toward user engagement as a measure of content success, columnist Ian Bowden says the conventional wisdom surrounding user engagement metrics may, in fact, be misleading.Ian Bowden | Jun 15, 2016 at 10:40 am ET