The two parts of E-E-A-T Google hasn’t told you about
Explore how notability and transparency complement Google E-E-A-T and how to integrate these elements seamlessly into your digital strategy.
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Jason Barnard's latest articles
Modern SEO: Packaging your brand and marketing for Google
Shift from a siloed SEO plan to an integrated branding and content strategy that clearly communicates your value to users and search engines.
Digging deeper into the E-E-A-T Knowledge Graph 2023 update
More insights into the E-E-A-T Knowledge Graph 2023 update, the evolution of Knowledge Panels and the importance of E-E-A-T signals.
Inside Google’s massive 2023 E-E-A-T Knowledge Graph update
Dive deep into the latest Knowledge Graph update's impact on person entities and how Google's focus on subtitles enhances E-E-A-T signals.
10 simple steps to analyze your brand SERP and build an effective digital strategy
Learn the key parts of a brand SERP and ways to guide Google to show the information you want your audience to see.
Google brand SERPs: Why you must dominate People Also Ask
It's time to pay attention to People Also Asked questions asked around and about your brand in Google's SERPs. Here's why.
Google’s podcast knowledge panel update: Your questions answered
If your podcast does not have a knowledge panel yet, make sure your RSS feed adheres to Google's rules
The expansion of People Also Ask in the search results
PAAs now appear in 9% of brand knowledge panels. Here's how they're different and why you need to optimize answers for brand-focused questions.