Google brand SERPs: Why you must dominate People Also Ask
It's time to pay attention to People Also Asked questions asked around and about your brand in Google's SERPs. Here's why.
Jason Barnard is the founder and CEO of Kalicube. He is an author and digital marketer who specializes in brand SERP optimization and knowledge panel management. Barnard also hosts a marketing podcast, with more than 250 episodes and counting, where the smartest people in marketing talk to him about subjects they know inside out. With more than two decades of experience in digital marketing, he started promoting his first website in the year Google was incorporated and built it up to become one of the top 10,000 most visited sites in the world (60 million visits in 2007).
Google’s podcast knowledge panel update: Your questions answered
If your podcast does not have a knowledge panel yet, make sure your RSS feed adheres to Google's rules
The expansion of People Also Ask in the search results
PAAs now appear in 9% of brand knowledge panels. Here's how they're different and why you need to optimize answers for brand-focused questions.