Why creator content belongs in your AI search strategy
Creator reviews, videos, and social content shape AI citations, sentiment, and visibility — making cross-team coordination essential.
Contributor
Jen Cornwell's latest articles
Why product feeds need an organic strategy for AI search
Most product feeds are built for paid media. Aligning them with organic search behavior improves visibility across Shopping and AI surfaces.
AI citation data shows there is no universal top source for brands
AI citation patterns vary widely by platform, industry, and intent, making headline-driven conclusions misleading.
How AI-driven shopping discovery changes product page optimization
Product pages supply the data AI uses to recommend products. Learn which details matter most for AI shopping discovery.
Why 2026 is the year the SEO silo breaks and cross-channel execution starts
AI search relies on consensus across owned, earned, and community sources. This framework shows how SEO can lead cross-functional execution.
Instant Checkout in ChatGPT brings agentic commerce to life
Instant Checkout in ChatGPT connects users and merchants for secure in-chat purchases and AI-driven shopping experiences.
The end of SEO-PPC silos: Building a unified search strategy for the AI era
AI-driven search is blurring the line between organic and paid. Learn how uniting SEO and PPC boosts visibility, intent, and brand authority.