Contributor

Ken Williams

About Ken Williams

Ken is an expert in collecting data from Internet connected devices, and has spent the last decade helping marketers from hundreds of companies execute data strategies on websites and mobile applications. Ken is currently the Google Business Lead at Search Discovery, and he manages a blog dedicated to Google Analytics 4 at https://ken-williams.com. In 2015, Ken's work was recognized by Google with their Google Analytics Award for Excellence, and in 2016 he was nominated as a rising star by the Digital Analytics Association.

Ken Williams's latest articles

Analytics & conversion

What digital marketers should know about Google Analytics 4

Data is collected differently, stored differently, and even visualized differently. All of this change can be frustrating, but GA4 is quite a bit more advanced than the previous version.

Ken Williams | Nov 8, 2021 at 9:00 am ET