What 10 years of PPC testing reveals about breaking best practices
Stop chasing 'best practice' gains. These tested tactics show where real performance lifts actually come from in modern PPC.
Identify traffic-stealing competitors
Find untapped keyword opportunities
Create content that ranks higher
Stop chasing 'best practice' gains. These tested tactics show where real performance lifts actually come from in modern PPC.
Leigh Buttrey | Apr 9, 2026 at 9:00 am ETSmart Bidding and Meta’s delivery systems have leveled the field. To scale PPC, fix creative fatigue, increase asset volume, and test faster.
Leigh Buttrey | Feb 13, 2026 at 9:00 am ETBroad match now runs with Smart Bidding. Learn how drift happens, why it matters, and how to keep performance aligned with real intent.
Leigh Buttrey | Dec 19, 2025 at 9:00 am ETEvery channel claims credit. Incrementality testing reveals what really drove growth – and what just took credit for it.
Leigh Buttrey | Oct 17, 2025 at 8:00 am ETCookies are disappearing and tracking is fractured. Here’s how to rebuild PPC attribution so you can see what’s really working.
Leigh Buttrey | Aug 15, 2025 at 9:00 am ETGet clear on what’s changing in Google Ads – and how to stay competitive in the new AI-first Shopping landscape.
Leigh Buttrey | Jun 20, 2025 at 8:00 am ETROAS doesn’t equal profit. Learn the metrics that actually tell you if your ads are working – and how to implement them in your strategy.
Leigh Buttrey | Apr 18, 2025 at 8:00 am ETHere’s how to move beyond basic location settings and implement advanced targeting for smarter Google Ads campaigns.
Leigh Buttrey | Feb 21, 2025 at 8:00 am ETDiscover the role, benefits and best practices of data in hyper-personalization – plus some real world examples.
Leigh Buttrey | Oct 24, 2024 at 8:00 am ETA deep dive into how AI is disrupting search engines and its impact on SEO, digital marketing and the future of information access.
Leigh Buttrey | Sep 4, 2024 at 9:00 am ETMaximize your B2B marketing impact with LinkedIn advertising. Learn to target your ideal audience and optimize campaigns for maximum ROI.
Leigh Buttrey | Apr 24, 2024 at 10:00 am ET