Running SEO and PPC campaigns in China is no easy task. But with these insights, you can substantially enhance your chances of success.
About Michael Bonfils
Michael Bonfils specializes in providing multinational search marketing services for agencies and in-house search marketing professionals. Since 1996, Michael has helped pioneer best practices in global search engine marketing and innovations in technology advertising.
Michael Bonfils's latest articles
Global clients with a decentralized marketing approach can make doing international SEO even more difficult. Here's what you can do about it.Michael Bonfils | Mar 16, 2023 at 9:00 am ET
Having a psychological approach to creating content helps you craft more effective messages to the right audience.Michael Bonfils | Oct 24, 2022 at 8:00 am ET
Is your brand lost in translation, missing out on opportunities or revenue? Learn how to correctly do multilingual marketing.Michael Bonfils | Apr 7, 2022 at 6:00 am ET
Link acquisition and auditing issues for the advanced SEO was probably one of the most popular sessions at SMX Advanced. The panelists framed the discussion around three areas: Preventative Link Building, Link Earning and Site Auditing. However, the tips — at least as far as I could tell — did not number the exact “25” described […]Michael Bonfils | Jun 17, 2014 at 12:50 pm ET