Using lookalike audiences to reverse the marketing funnel and generate quality leads
Lookalike audiences aren't dead yet. Even with iOS14 changes, the right seed list can help drive interest, engagement, and conversions.
Naira Perez has been in marketing for almost 20 years. She has worked with clients from several industries and Fortune 500 brands. She got her start in direct response advertising, building brands on TV, radio and print before digital was even a thing. In 2016, she founded SpringHill, which specialized in the development and implementation of digital marketing strategies like paid media, integrated campaign design and identifying audience patterns. In 2021, she joined the Portland Trail Blazers as Sr. Digital Marketing Manager to help grow their innovative and expanding digital marketing department.