Nicole Franco

Nicole Franco is Head of Digital PR & AI Innovation at Fractl, the #1 ranked content marketing agency recognized on the Clutch Leaders Matrix (go.frac.tl/clutch). With over 7 years of experience, she designs AI-driven Digital PR strategies and data-journalism frameworks that earn authoritative media coverage and measurable growth for Fortune 500 brands and SMBs.

At Fractl, Nicole has helped brands such as Adobe, Discover, and Upwork earn media on hundreds of authoritative, niche-relevant publishers including CNN, The Wall Street Journal, Business Insider, CBS, and more. She led the evolution of Fractl’s thought leadership program into a scalable, multi-client offering and has played a key role in mentoring and operationalizing a 20-person Digital PR team.

Nicole specializes in building practical, production-ready AI workflows that streamline PR operations, improve pitch performance, and give teams back meaningful time to focus on strategic and creative work. Her research and insights have been featured by BuzzStream, BuzzSumo, Muck Rack, Search Engine Watch, and PR Daily, and she frequently speaks on the intersection of Digital PR, SEO, and AI-era brand visibility.